Insurance email marketing has fallen under some debate. Some agencies believe that the method is invasive and ineffective. Others believe the more personal contact an agency has, the better. While both sides make strong points, studies still show that email…
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Tag: insurance marketing
Pinterest for Insurance Marketing
Time to think outside the box. You may think Pinterest is a lovely service, but not really suited for insurance agencies. Surprisingly, Pinning offers your agency much more than you may think. Pinterest is no longer just for pictures of…
Insurance Agents: Enhance Your Online Presence By Blogging
Some insurance agents assume that blogging about their policies or about the market is a huge waste of their time. On the contrary: a blog can be one of the smartest tools in a savvy insurance agent’s marketing arsenal. A…
Yay or Nay to Gmail’s Tabbed Layout?
You might wonder what Gmail has to do with insurance marketing. If you track email marketing efforts, filtering is important for you. The recent changes to gmail’s look, which include a variety of things, like new tabbing, has created a…
Tagged with: insurance marketing
Health insurance leads from a lead generation company are cheaper than direct mail
Every marketing dollar you chose to spend has to be spent with a financial gain as the goal. Why spend money on something that may not give you a good return on your investment, right? With the in mind, when…
Insurance marketing online means dealing with algorithm changes constantly
If your insurance agency is online, you need to deal with algorithm changes regularly. Nothing seems to be easy any longer. Do you know what you need to do if the algorithms keep changing? You already know that affects how…
For a new insurance website, demand full ownership of the contents
Don’t look now, but your website content does not belong to you. Did that get your attention? Did you know that even if you spend lots of dollars on getting the perfect insurance website, paying for great blogs and tons…
Insurance marketing online means dealing with algorithm changes constantly
Google changes their algorithms constantly to keep the Internet populated with relevant material, but it affects your online insurance marketing. Do you know what to do about it? If you don’t, you are not alone. There are so many changes…
Are banner ads a good fit for insurance marketing?
Love banner ads and want one for your insurance website? Before you invest any money into banner ads, do some market research first. Today’s online marketing environment is more complex than it has ever been, particularly with Google making algorithm…
Social media is the way to go to market your insurance website
Perhaps you do not enjoy using social media and consider it a waste of your time while trying to market insurance, but here’s something you need to know to improve the conversion rate of your website: A recent study shows…
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