Marketing insurance these days can be a bit of an uphill battle. That simply means you need to get creative to make your agency stand out. Here are some hot tips to follow. How many of them are you doing?…
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Quality Email Marketing Still Works for Insurance Agencies
Insurance email marketing has fallen under some debate. Some agencies believe that the method is invasive and ineffective. Others believe the more personal contact an agency has, the better. While both sides make strong points, studies still show that email…
Pinterest for Insurance Marketing
Time to think outside the box. You may think Pinterest is a lovely service, but not really suited for insurance agencies. Surprisingly, Pinning offers your agency much more than you may think. Pinterest is no longer just for pictures of…
Insurance Agents: Enhance Your Online Presence By Blogging
Some insurance agents assume that blogging about their policies or about the market is a huge waste of their time. On the contrary: a blog can be one of the smartest tools in a savvy insurance agent’s marketing arsenal. A…
Get Your Insurance Blog Online With Google Blog Search
Did you know you can get your insurance blog online with Google? You may already know a great deal about Google seach engine results for web searches. But Google also offers additional, specific (and lesser-known) search engines. Have you heard…
Tagged with: ATOM, Google Blog Search, Google Shopping, Goolge Blog Search, insurance website, SEO, URL
Insurance marketing online means dealing with algorithm changes constantly
If your insurance agency is online, you need to deal with algorithm changes regularly. Nothing seems to be easy any longer. Do you know what you need to do if the algorithms keep changing? You already know that affects how…
Insurance marketing online means dealing with algorithm changes constantly
Google changes their algorithms constantly to keep the Internet populated with relevant material, but it affects your online insurance marketing. Do you know what to do about it? If you don’t, you are not alone. There are so many changes…
Are banner ads a good fit for insurance marketing?
Love banner ads and want one for your insurance website? Before you invest any money into banner ads, do some market research first. Today’s online marketing environment is more complex than it has ever been, particularly with Google making algorithm…
Social media is the way to go to market your insurance website
Perhaps you do not enjoy using social media and consider it a waste of your time while trying to market insurance, but here’s something you need to know to improve the conversion rate of your website: A recent study shows…
SEO insurance marketing gets more conversational
Remember the day when much of the content on insurance websites was chockfull of industry language, foreign to all, except other agents? The time has come for a more conversational approach, meaning plain English in words everyone understands, even if…
Tagged with: insurance marketing, insurance website, insurance websites, Medicare, Medicare supplements, SEO
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