Blog Archives

Florida Auto Insurance Reform Will Go to State Appeals Court

Part of the 2012 Florida auto insurance reform law regarding personal injury protection (PIP) was put on hold by a state court, but an appeal means the law will stand until an appeals court rules on it. The reform bill,

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Insurance marketing is crucial for your agency

Without the right kind of search engine optimization (SEO) marketing for your insurance website, customer conversion is difficult. If you want the right kind of SEO marketing for your insurance agency, then you need to find a real insurance marketing

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When It Comes To Color On Your Insurance Website, Take Care Where It Is Used

Insurance websites do need some color to make them stand out. However, using too much is not effective. Think back over the last few times you have been surfing on the Internet – perhaps looking at your competitor’s websites. What

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Insurance Websites Do Well Without A Sound Loop

At one time, sound was a neat thing to put on a website. These days, unless done well, it is annoying. Insurance website are really best left to stand alone on their own devices, as background music may drive potential

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Twitter may be more useful than you think when it comes to insurance marketing

Many people and businesses raise an eyebrow when they hear the word Twitter. What use is it? Okay, the honest truth is that yes, Twitter can be a bit silly, and you might wonder why you would want to plug

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Consumers want to be heard. Is your message clear?

Customer service is a big issue these days. Do not ignore that fact. Ignoring consumer trends in the social media may mean big trouble for your business. Consumers are the beacons of change, the origin of what is trending at

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Insurance marketing is more than website design

Your insurance website went live online with a huge fanfare, but weeks later, there are no conversions. You are proud of your insurance website and put a lot of work into it. You did everything right, as far as you

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Insurance Marketing Takes Two To Tango

It takes two to accomplish the search engine optimization (SEO) tango, website design and content. Just because it takes two components to make an effective search engine optimized website perform well on the Internet, that does not mean you need

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How Insurance Search Engine Optimization Affects a Website

Everyone and their dog claims to be insurance marketing experts. But are they? Some insurance marketing companies lay claim to being insurance search engine optimization (SEO) gurus, but are they really? Usually not. There are very few SEO companies that

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Do Visitors to Your Insurance Website Bounce?

If you keep track of your insurance website statistics, do you pay attention to your bounce rate? If you do take the time to study some analytics relating to your insurance website, you might have run across the term, “bounce

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