Whether you have been selling insurance for 15 years or 15 days, learning about your product, how it helps others, how to sell with confidence and work with leads effectively and efficiently is your key goal every day of the year. It does not matter if you think you know it all and have seen just about everything under the sun. There is always a thing or two any agent or broker can learn to better promote a business.

Where to start? That is the million-dollar question and often the best answer is to just begin at the beginning, as cliché as that may sound. In the beginning, you want to make sure potential customers know you are the best insurance company to deal with and the best agent they could possible deal with to buy insurance and deal with claims.

However, do not fall into the trap that many other agencies get stuck in when it comes to promotional hype. It is not enough to simply claim that such an insurance agency is the best, has the best policies, the best agents and the best service. While your company may indeed have good service and reasonably priced insurance policies, so does just about every other insurance agent selling in your territory. So what distinguishes you from the crowd? You. Yes, you personally. This is relationship marketing at its very best. If you have a way about you that people relate to, that is what makes you and your agency stand out from the crowd.

Choose an outstanding and reliable lead generation company that stands behind its leads and screens them for you. You want quality leads to stay ahead of the rest of the pack and you want sales on a regular basis. This is possible when you buy exclusive insurance leads from a company such as benepath.net. They pre-qualify leads in the niches you want and according to the parameters you need to sell various kinds of insurance. Add this high conversion rate from pre-screened exclusive leads to your personal best sales routine and your business is set to grow.

Remember to stay the course and stay focused on your goal. There are hundreds of marketing tools online today that you can chose to use, but just choose the one that fits you the best and stick with it until you know it inside out. Once that is accomplished, move on to the next social media platform and begin your marketing magic once more. Begin your social media journey with the leaders Facebook and Twitter and partner them with videos and article marketing. Again, stay focused. Stay sharp. Stay the course and keep motivated for the long-term. No motivation. No business. It’s just that simple.

And last, but not least, when you get leads coming in work, work, work them and then follow up as well. Leads are your business lifeline. Use them well.

It’s no secret that if you want to grow an insurance agency you need the tools and the ability to achieve success. Of course, tools alone do not guarantee that you will succeed, but tools combined with smart choices and a solid grasp of how to grow a business will get you where you want to go.

One of the first things you need to learn and do consistently is to write good copy. Can’t write to save your soul? Hire it out. Your business depends on it. Good writing has the ability to generate leads. Everything is connected when you are growing and running an insurance agency. Writing good content helps you on social media, online, in blogs, for speeches and even for presentations for prospective clients. Social media use and content marketing are crucial. Do not treat them like separate “tasks.”

There are some marketing gurus out there who insist that you need not spend money to get leads. While that may be a route you are tempted to take, here is one very good reason why that is not a good idea: lead quality. If you don’t get good leads, you waste more time on the phone trying to connect and sell than if you spent strategic marketing dollars to get pre-qualified solid leads from a lead generation company. You’re familiar with the old axiom that goes: “Time is money.” This is particularly true when it comes to working insurance leads.

This is not to say you cannot find your own leads. By all means, try that if you feel moved to attempt it. It might be worth comparing your results at the end of the day. But if you want to kickstart your business and keep it growing, buying exclusive insurance leads is the guaranteed way to go, provided you do the work to convert the lead. Remember, good leads alone do not mean business for you. However, good leads along with excellent sales skills ups the ante on being successful sooner.

Just remember that the core skill you must have is the ability to write (or hire out) content and market it skillfully in places such as your blog (you do have one don’t you?), on your website, in writing articles, news releases, in brochures and even in ad mail campaigns. The power of the well written word is something that still moves people to action. Combine smart marketing with a wicked ability to handle and source good, solid leads, and success will be yours.

Set up a professional company page on Facebook and market online using the information you received from the leads you bought. Of course you would call a lead first and have a chat, not a sales pitch kind of chat, but the kind of conversation that tells a prospective client you are personable, approachable, know your stuff and offer good customer service. Follow-ups via Facebook are well worth time, plus you have the ability to send files and information if needed.

Also consider Google + and be consistent about posting relevant and informative material. Even though Google + numbers are lower than Facebook and there may be some overlap, there are still going to be potential customers on it that would be interested in what you have to offer.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

You’re wondering what social media will do for you if you don’t have leads? First, you get the leads. Once you have a nice list of names and potential customers, you use social media to stay in touch with them.

Make sure to order exclusive insurance leads, ones that have been pre-screened, pre-vetted and come to you in real time. All the hard work is already done. You just need to work the lead as soon as it comes in. Exclusive leads tend to have a higher conversion rate than other shared leads, so it’s usually worth your while to spend more to make more.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Set up a professional company page on Facebook and market online using the information you received from the leads you bought. Of course you would call a lead first and have a chat, not a sales pitch kind of chat, but the kind of conversation that tells a prospective client you are personable, approachable, know your stuff and offer good customer service. Follow-ups via Facebook are well worth time, plus you have the ability to send files and information if needed.

Also consider Google + and be consistent about posting relevant and informative material. Even though Google + numbers are lower than Facebook and there may be some overlap, there are still going to be potential customers on it that would be interested in what you have to offer.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

You’re wondering what social media will do for you if you don’t have leads? First, you get the leads. Once you have a nice list of names and potential customers, you use social media to stay in touch with them.

Make sure to order exclusive insurance leads, ones that have been pre-screened, pre-vetted and come to you in real time. All the hard work is already done. You just need to work the lead as soon as it comes in. Exclusive leads tend to have a higher conversion rate than other shared leads, so it’s usually worth your while to spend more to make more.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Sourcing reliable, convertible insurance leads is the bane of many insurance agents’ existence. Little time, low budgets, poor lead generation experiences, non-vetted leads and not working them promptly all have the potential to add up to failure, despite the best of intentions.

If you run your own insurance agency, you realize you cannot do everything for everyone and teach them how to make a mile in sales if you have other obligations you need to tend to on a daily basis. Retaining customers is just as important as finding new ones. How to handle all the tasks you need to accomplish?
Thought leaders know the intrinsic value of webinars for staff and have seen policy sales hike up exponentially.

A good webinar can showcase your expertise and that of others, demonstrating the ways of sourcing and working insurance leads. You don’t have to keep it totally in-house and only feature staff. Expand your knowledge base and partner with other agents with a unique specialty. Call the lead generation company to provide a speaker to explain what they do. Have speakers from carrier partners. Find other insurance companies with killer internal marketing teams to share their expertise.

The marketing possibilities are endless. It just takes some creativity to think about how to approach the problem of marketing from outside the usual sandbox. If the foundation of your marketing strategy is to only buy exclusive insurance leads, this needs to be conveyed clearly to other staff that are also in a position to market directly to potential customers.

If you do not have a comprehensive list of prospects, now is the time to build one. Ensure the list is high quality and has the potential for a high conversion rate. Combine educational and useful webinars with professional social media and email marketing campaigns to round out your agency’s successful marketing strategy. Work diligently with all leads garnered and strive to better the lives of every lead contacted, leading to conversion.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

What is an insurance lead and how do you work it? If you are reading this article, you likely know what an insurance lead is — a real-time (hopefully) lead from a lead generation company like benepath.net that knows what they are doing and stands behind their leads.

How do you work an insurance lead? That is up to the individual agent, but in general, an agent needs to be on top of real time leads by having an in-depth knowledge of his or her products, being ready to book appointments as soon as possible, having everything at their fingertips and being customer service oriented.

Keep in mind that just because you buy exclusive insurance leads of any type they are not necessarily a guaranteed sale. Often people express an interest in something but may not purchase anything until they have had the chance to fully consider it. They may be just checking out what insurance is available and do not see themselves buying anything — yet.

Can you tell if they are serious? Usually you can, and once you weed out the serious ones from those who used their dog’s name as a contact, you can follow up with them accordingly. Put in the time to do the work, even if it is for the long haul. And usually, your hard work does pay off.

Over the period of time you are keeping in touch with a serious lead, you are building a relationship. That is the key to marketing insurance — the personal relationships built put potential customers at ease, and once they know you better, your chances of closing a sale are much higher. Now and then you get a close by making one phone call. Do not count on that happening all the time. Just be prepared to do the work and watch those leads convert.

One thing to be aware of when contacting pre-screened leads bought from a lead generation company is that they are only as good as their potential. It is up to the agent to seek that potential and work with it, or determine that the potential is actually not there and move on to another lead. Experience working leads provides a sharp insurance agent with the ability to determine which leads are viable and which are not. The ones with potential are the ones to work vigorously.

Occasionally, you may run across leads that have been inundated with calls from insurance agents from what seems like every city in the U.S. That happens, but it happens a whole lot less if you choose to buy exclusive insurance leads. Shared leads are usually not worth the time and trouble, not to mention not really worth what you paid for them.

While you are working your leads, make sure to always find out what each person you speak to wants to achieve for themselves. Coverage to protect their family? Final expenses in case something happens to them? Coverage for their children. Find out what they want. Know exactly what to offer them. Keep on providing what they need. The conversion usually follows.

Market like you mean it. Work leads like they are gold. Treat people with respect and dignity. Always have answers to questions or be able to find them fast. That is your key to success — helped along by a good lead.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Ordering insurance leads to build your agency is easy. Knowing what to order, how many, where and what kind is trickier. Growing an insurance agency takes hard work and dedication. Why mess up your chances at success by ordering leads blindly?

In reality, you do need leads, but where you choose to get them is entirely up to you. Having said that, consider this one important advantage before you try to chase leads on your own or order shared insurance leads.

The leads you chase have not been pre-screened or pre-qualified, so even if they are friends or family, you do not have any idea if they are going to convert. Friends may. Family may. However, there are no guarantees in life.

The same observation is applicable with shared leads from a lead generation company. A potential customer may convert, but chances are low because you are merely one of about seven, or more, agents calling a lead. Wouldn’t it be easier, less time-consuming and more economical to buy exclusive insurance leads that you know will convert, so long as you work them diligently?

If you spend what it takes to make money and carefully select your criteria for ordering quality, relevant leads, you can have the world by the tail. Filter your leads first on paper. To whom do you want to market? What are you marketing? Are you marketing multiple products or one specific product, like Medicare supplement leads? What demographics do you want to target? Where do you want to market your products? How many leads do you want daily, weekly or monthly?

There are other considerations as well. For example, what happens if you get a dud lead? Does the lead generation company you are working with replace that lead? It is important to know, because you are paying for those leads. But more importantly, be aware that not every agent likes the same method of marketing, the same lead generation company or even using the same kinds of leads that another agent does. Some may like aged leads and find they have great success with them. Others prefer real-time leads and make very good money by working them as they come in.

Each to one’s own, but before you know what is your own, do your homework.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

About the only way to build a truly successful insurance agency is to convert a continuous stream of leads into customers. Expanding business, and doing it in a cost-effective and efficient manner, is a top priority in an environment where cold calling and chasing relatives is no longer sufficient.

There are a number of ways to source leads, but which are the good, bad and ugly? Where does one go to buy leads that, if worked diligently, do convert?

The main way to ensure that leads are solid and won’t amount to merely chasing people that six other agents have already called is to buy them from an industry leader in lead generation, such as benepath.net. Working with a trusted source eliminates bad leads, recycled leads and fake leads.

Today’s world is a fast-paced, hectic milieu, so time is of the essence when connecting with a potential lead and beginning the process of conversion. Instead of chewed up leads that cost a lot and offer no return on an investment, it is shrewder to opt for exclusive insurance leads, ones that definitely have the potential to pay off. The exclusive leads come only to one agent, in real time, and if worked as soon as they arrive, can create a sales record that will be the envy of the office by the end of the month.

For precision and accuracy within an acceptable narrow parameter, one should deal only with a lead generation company that has been in the business for years, verifies its leads, pre-screens them and ensures the customer gets them as fast as they arrive. In other words, one should deal with a company that only collects leads who are serious about needing insurance.

Sign up for leads from a lead generation company that offers productive real-time leads, not old and cold leads. Marketing industry experts have estimated that the value of a lead drops dramatically after two days. The caller may lose interest in buying a policy or they might buy coverage from another provider. With real-time leads, an insurance agent can call a client almost the instant they complete the online lead form and well before they lose interest.

Being on top of virtual leads instantly is a proven method of strengthening a sales record.
Investing in a lead generation company that offers a wide variety of filters to cull out “iffy” leads is a good indicator that the company understands the value of time in an industry with none to spare. Filtering directly targets clients that are likely to buy a policy and removes leads that are not worth working (e.g. leads with pre-existing conditions).

Though filters are not usually free, they are worth their weight in gold, helping to select the best possible potential customers genuinely interested in the offered policies. For qualified leads that are ready to go, an insurance agent’s best bet is a lead generation.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Marketing dollars need to be invested in a smart way. The smartest method is to buy exclusive insurance leads from a lead generation company like Benepath.net. They stand behind all of their leads and if you get a dud, speak up. Exclusive leads with Benepath are precisely that, they only go directly to your inbox. Smart marketing means being successful. Why not contact Benepath.net today?

Benepath is the leading provider of exclusive life insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Those are good questions. The answer to which kind of leads work the best for your agency and situation is a personal one, based on how you conduct your business, how much time you want to put into making calls, whether you want to share leads or go for the gold and get exclusive ones.

It’s generally a wise move to try both kinds of leads. You then get a good idea of what works and what does not. Based on information we have garnered from our agents, they prefer exclusive insurance leads, simply because these pay off for them faster than non-exclusive leads. You’re the only one working exclusive leads, and that is a major bonus.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Unless you opted to buy exclusive insurance leads, you and several other people, are sharing the same leads. So when a real time lead comes in, you need to make that first call right away. You want to make a good first impression and get your business name and services introduced to the potential client.

If you have a way with words, this type of non-exclusive lead may work well for you. However, always remember that leads that are not worked the instant they come in, in real time, are leads you may lose out on by waiting.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

So, do you really want to spend every day calling people about final life expenses when at least five other agents have already made the same call? If it were you getting the phone calls, what would you do? Most would hang up and not be polite about it. Plus, many of the non-exclusive leads can be false and/or in the do not call registry. That means you have paid for a lead that goes nowhere. Not smart. Consider exclusive final expense leads. They are worth their weight in gold.

Benepath.net is a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

No matter if you are just starting out selling insurance or have been at it for a while, exclusive group insurance leads offer you the best return for your dollar. If you want to build a solid foundation for your agency, buying exclusive group insurance leads will lay that foundation for you, and by year end, if you stick with the cream of the crop leads, you will be doing well.

Why exclusive group insurance leads? You could opt to get the regular leads, as they are less expensive. However, in the long run, they end up costing you time and money because many of the leads you get this way are worked to shreds by the time you get them. You don’t stand a chance to make much, if any, money when there are up to seven other agents working the same list. This is why you would do best with exclusive group insurance leads, not just because they are exclusive to you only but because they are pre-screened, pre-qualified and virtually ready to go.

Why spend your time trying to chase down cold leads, make cold calls and run down word-of-mouth referrals that at best are “maybe” buyers when you can order ready-to-go leads in your specific targeted niche (e.g., group insurance, health insurance, Medicare, etc). In the 21st century, cutting edge technology has made getting credible and reliable leads almost effortless, which of course does not mean you don’t need to work them when they come in, because you do.

The insurance industry is highly competitive; you can’t let the grass grow under your feet or rest on your laurels. You need a constant supply of solid leads to keep your business healthy and grow it over time. Stick with exclusive group insurance leads, and go home at the end of the day knowing that the ones you worked will pay off soon. Just remember, it takes some buyers six to eight weeks or longer to make a final decision on what they want. Be there for them with the answers they need, and you will establish customer loyalty over time.

When in doubt about the kinds of leads to order from a lead generation company, always opt for the exclusive ones. They pay off better and faster.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

Even though Medicare supplement leads are often viewed as a slam dunk, there may be individuals on your list who take weeks or months to purchase a plan. It’s important to keep working all your leads as each person has their own timeline for buying health insurance. This doesn’t mean being pushy and over the top, but it does mean regular contact just to let them know you haven’t forgotten about them and are there to answer any questions they may have.

Say, for instance, you talked to several good Medicare supplement leads about two weeks ago and have not heard anything back. You have nothing to lose by contacting them again, whether by phone or email.

Here are two ideas you can use to make email contact. It gives potential customers a certain degree of separation to get an email that they can spend time reading and thinking about.

Email One: A softer kind of sell for clients who appreciate that approach.

Dear [NAME]:

I haven’t spoken to you since (date), when we talked about your health insurance needs. You mentioned then that you would make a decision about what you wanted to purchase fairly soon. As I have not heard from you, I am uncertain if you still wish to consider the policy/policies we discussed, or if there is something else that may suit you better. We offer multiple options for our customers.

If you are still interested in [POLICY/IES] or need more information about another one that might be more tailored to your needs, I would be happy to send it to you. In the meantime, should you have any further questions about the [POLICY/IES] we discussed, contact me at [PHONE NUMBER].

Email Two: A bolder approach for clients who just need a nudge.

Dear [NAME]:

My desire to be able to work with you in choosing the right health insurance for you and your family has grown since speaking with you [NUMBER] weeks ago. You are obviously looking for something that is right for your family and provides you with the kind of coverage you can count on when you need it. I am looking for a customer who understands how crucial health insurance is these days. We would make a good team.

We have numerous products that would suit your needs, and if you need more information on other alternatives to what we discussed, don’t hesitate to call me at [PHONE NUMBER]. My goal is to work with you to find an exact fit for your health insurance needs and to retain you as a customer for years to come. I look forward to your call.

You can use these email templates “as is” or tailor them to suit your personal sales style, or you can hit the delete key. The choice is up to you.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

We all know that getting a call from an insurance agent just makes our day, right? Wrong. Most people think getting a call from an insurance agent is like going to the dentist for a root canal. It does not need to be that way. This is why a smart insurance agent will purchase exclusive health insurance leads, because they know the individuals have been pre-qualified and are willing to talk about their health care needs.

The unfortunate part about selling insurance is that agents tend to focus on short-term, quickie leads, ones they think they can close fast and make money on. The down side to that is they miss the long haul leads that will eventually convert and be good customers. Not everyone makes up their mind instantly about what kind of insurance policy to buy, who to buy it from and what it should cover.

Many times, it could take as long as six weeks for an exclusive health insurance lead to convert. If you don’t spend the time keeping in touch and working the lead, it will go somewhere else, and your lack of patience means you’ve wasted your money on a lead that could have paid off. That’s a bit of a comeuppance, isn’t it? If you want to spend your time and money in the best way possible to grow your business, you should do at least two things: buy exclusive health insurance leads and keep working them consistently.

Look at it this way. If you had 10 exclusive health insurance leads you were working, and three converted right away, but the other seven potential buyers wanted to think about it and make a decision when they were ready, would you blow them off if all seven decided to buy later – and statistics prove many of them do? You would not even consider handing those leads to someone else to work, because they would make more money on the seven leads than you did on the three. Count all 10 of them as winners, now or later. Think of it as deferred profit.

The moral of the story is that sales leads need to be worked with due diligence if you want to make your business a roaring success. And remember that just because you invested in exclusive health insurance leads does not mean they will work themselves. You still need to put the time, effort and work into the deal to make a sale. Have patience for the long-term leads, and over time, they will become the reliable foundation of your insurance agency. If you pass the long-terms leads over, don’t complain when the competition gets them.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

Just getting started in the insurance business? No worries. Just keep in mind that the most important resource to build your business is exclusive insurance leads – hands down. Yes, you could find those leads on your own, if you are so inclined. The trouble with that is there is no real support there for you, not without a network of satisfied customers to keep your name front and center via word-of-mouth.

These days, to save money in the long run, and make more while you are at it, you want to invest in exclusive insurance leads, the kind that come to you in real time, pre-qualified and ready to buy. In other words, the leads you want are the ones who are dedicated buyers, actively looking for insurance. They are ready to buy, know what they want and need, and will buy. They may not buy immediately, but that’s not a problem. Just keep working that lead, because typically, within about four to six weeks, a decision to purchase will be made.

Why do you want exclusive leads? You want exclusive leads because these are the ones that do pay off, provided you work them of course. While there is nothing wrong with the regular, run-of-the-mill leads, they are not as lucrative as the exclusive ones. Shared leads are just that, shared with many other agents, all working the same names. You can well imagine how effective that isn’t.

On the other hand, with exclusive leads, only you have the person’s contact information. Now that effectively gets rid of your competition, and opens the door to a good dialogue, simply because they have not had seven other agents calling them for the same thing. If a potential customer feels overwhelmed, and who wouldn’t with a wide variety of insurance companies calling them, they usually avoid the whole business of making a decision about buying anything. It’s just too much of a hassle for them.

When you are the only person to phone, have all the information they need, know your product line intimately and answer all their questions, guess who is likely to make the sale? Right, you do. Why spend time trying to search for and qualify your own leads. The time you spend doing that drops your commission significantly, and you are not in the business to lose money. While investing in exclusive leads does cost a bit more, it makes you more money, because the rate of conversion is higher. Exclusive insurance leads are a smart business investment.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

It’s not rocket science to know that if you want to be a growing concern and make money, you need to build your business foundation with insurance leads. Not just any old insurance leads, like in the days gone by, when you cold called, but leads that are current, up-to-the-minute and pre-qualified. Sounds good, right? It is, and buying the right kind of insurance leads will help you stay way ahead of your competition.

The funny thing is, when we get in a dither about making money, feel pressured to get bigger, faster and find more customers to sell to, we forget all the finer points of doing business the easy way. We forget there are newer, better ways of getting in touch with your target audience. We forget that staying on top of the wave of success is as easy as a few clicks of the mouse. Lead generation is a snap these days.

Anyone that sells insurance knows you need good, high quality leads or otherwise, what is the point in spending the money on them in the first place. Without the good leads, sales are dismal and you fight tooth and nail for customers, largely because if you are buying shared leads, you get what you get – a lead worked by up to seven other agents. Not so much fun.

Be exclusive. Pay for exclusive to you insurance leads and take the bull by the horns. In other words, get technology savvy and blend the best of the 21^st century with the old, tried and true ways of generating leads. You never want to burn bridges that may come in handy later. So, the first thing you want to do is have an insurance website; one done by a professional with expertise in search engine optimization. Keep it simple, easy to load, easy to navigate and full of information that your target market demands. Informed buyers are those who will convert faster.

Once you are online, in the right way, get out and start making those human-to-human connections. Just be you, talk to people, find out what they do, serve your community, go to church, participate in the ball team or just get to know the rest of the parents on the block. This is relationship marketing, and over time, they will come to trust you and when they need insurance, they will be talking to you. This is social media in action in the real world, and there is no doubt about it, it works. Never forget that your neighbor, even though he or she is online and has email, is a real person who still likes connecting with another person. If they know you, they will do business with you.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

“It’s not hard to sell Medicare supplement leads and with good reason,” says Clelland Green, RHU, CEO, and president of Benepath.net in Pennsylvania. “The next few years will see even more Americans become a part of the Grey Wave sweeping across the nation. These individuals will become eligible for Medicare and as a result, will need Medicare supplements to fill in any gaps in coverage. This is where an enterprising insurance agent comes in.”

The modern way of sourcing business is to purchase Medicare supplement leads. For certain, the new way beats the old way of trying to sell Medicare supplements to every homeowner an agent could find, on the theory that anyone who owned a house could benefit from Medicare protection. Times have changed and so have the ratios for converting leads.

“In the ‘olden’ days, every 10 Medicare supplement leads may cough up about three appointments and out of those three appointments, perhaps one sale. Cold calling, word-of-mouth referrals, direct mail and the like did return results, but it was a long, tough road to travel. Welcome to the 21st century and the luxury of one click Medicare supplement leads,” said Green.

Today, insurance agents will grow their business best by buying pre-qualified Medicare supplement leads; leads that come in real time and have not been worked by anyone else. This is important to agents, because if the leads are not exclusive, they have lost any leverage they had to work the lead by the time they eventually get it.

“The direct purchase of exclusive Medicare supplement leads is one of the smartest business moves an agent looking to expand their business can make,” added Green. “It offers them prospects fast, in real time and often results in a high conversion rate because they are dealing with people who ‘want’ the product.”

Gone are the days of 50 to 60 hour work weeks of cold calling, setting up appointments, working leads the old-fashioned way, and not making much money. Buying Medicare supplement leads means the marketing has already been done, and the only thing that remains is to call or meet the potential client. Even though technology moves fast, the innovation of pre-qualified, exclusive insurance leads is a real plus to agents wanting to make their business successful.

To learn more, visit http://www.benepath.net.

Sure, you could cold call if you really wanted to do that and it worked well for you. However, to be honest not a lot of insurance agents have the time it takes to cold call. Agents want returns immediately, and customers want insurance right away when they make the decision to buy. The faster, most reliable way to grow your business is to use life insurance leads.

We do not mean just any old life insurance leads, like the ones being offered for free on the Internet. Really? Free? There is no such thing in life as a free lead. So if you really want to ensure your insurance business is growing, then you need to invest in pre-qualified, real-time life insurance leads. This is the key to your success. Why? Because the leads you buy are leads that are expecting you to call. In other words, you have a captive audience.

This is not to say that people cannot change their minds, but they often don’t if they have gone as far as asking for an agent to call them with information. It is yours to work and land the sale. Know your material, know your policies, know how to answer questions and be personable and helpful on the phone, and you can virtually count on a policy purchase.

Where do you find life insurance leads that pay off for you? By contacting Benepath.net. They are just one click away.
They have been in the business for years and they definitely know what a good lead is and how to handle them. If they didn’t, they would not be selling them to you. It only takes seconds to check them out and get signed up for solid, reliable, pre-qualified and real time life insurance leads. And guess what? You will “not” be competing with any other agent for those leads, not like some places that sell supposedly exclusive life insurance leads that turn out to have been worked over already before you even see them.

No sense wasting money that won’t give you a return on your investment is there? With Benepath.net you get accurate and qualified leads; leads that make a closed sale. You can choose your demographics – seniors or younger individuals. Then choose your geographic area, your local community, your state or other states. In short, you can pre-select the criteria for your life insurance leads. In other words, you have the control.

Remember, you want buyers and not shoppers, people who want various kinds of coverage and people ready to buy. By dealing with Benepath.net, you get precisely what you want and need to make a sale, whether that is a family wanting coverage, the ability to pay for a funeral (just in case) or the ability to fund a child’s education.

The good news is that there are literally millions of Americans who need their first insurance policy and even more who need additional coverage, but do not have a clue where to look for help. The thing is, lots of people just do not know how to look for what they need. They want what they need fast, but do not want to spend the time hunting. This is where you come in. With life insurance leads, you have the answers to the questions they have not even asked yet; a sort of Johnny-on-the-spot, who can help them get what they want, when they want it.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

You have to start someplace when it comes to selling life insurance. Many agents, in the industry for a number of years, likely slogged along by cold calling. It is a tough way to get business, but it does work if you have the time and patience to do it that way. And if you really want to work cold leads, by all means do so. However, you do not have to cold call when you can buy exclusive life insurance leads that will actually get you business.

Imagine getting exclusive life insurance leads in real time, pre-qualified and are waiting to hear from you. That is an insurance agent’s dream, and it can be a reality. You just need to make sure that what you are buying is the real deal and not some collection of over-worked leads that others have already jumped on and worked into the ground. They do not provide you with a return on your investment and are therefore a complete waste of money. Think smart, and only choose leads that provide your business with value, which means sales.

What do you need to think about when it comes to sourcing exclusive life insurance leads? The main thing to focus on is whether or not the leads you are considering are pre-qualified. Would you waste time on calling someone who would rather go for a root canal than talk to a life insurance agent? No, you would not. Therefore before you spend good money to buy leads, check to see if they are genuinely exclusive to you only and are pre-qualified. If you stick to Benepath.net’s exclusive life insurance leads, you won’t have to look any further.

In other words, if you stick with an established insurance company with a good reputation, your chances of getting precisely what you want – exclusive leads, pre-qualified and not worked to death – will be a reality. Ask questions. Do your homework. Call the company. Ask other insurance agents about their experiences with the company you are considering. You won’t be disappointed and business will never look so good when you get those exclusive life insurance leads.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

“Health insurance leads are gold and need to be worked as soon as you get them,” commented Clelland Green, RHU, CEO, and president of Benepath.net in Pennsylvania. “And the reason for that is when people have made the decision to buy, they tend to call for information and want their insurance right away before they change their minds.”

Before picking up the phone and calling a health insurance lead, be prepared with all the information they requested and have even more on hand, just in case. “Marketing insurance isn’t always easy and it is better to be over prepared by having too much information, rather than not enough,” added Green. “The main thing to remember is to answer their questions and ask some of your own. This puts the conversation on a more personable level, like you were talking to them across a coffee table. Anyone searching for the right health insurance will have lots of questions, and if you can answer them, that may mean a sale.”

To work successfully with health insurance leads, make certain they are real time leads delivered within minutes of the query for more information being received through an online form. These potential clients are expecting a call and will appreciate the promptness of the response. “Fresh leads delivered directly to your inbox are well worth the investment as they are exclusive to only you,” Green said. “This provides you with a leg up over other agents who did not opt for exclusive leads and find out they are sharing them with at least five to six others.”

In today’s busy world, there is the chance that when the request for information is made by the agent, that the person who asked to be contacted may not be available when called. Often it takes several tries to reach someone, but keep calling and leave a voice message if that option is provided. Not leaving a message is the equivalent to not calling in the first place. “And if you want to be a successful insurance agent, you will utilize every marketing tool you can think of to make a sale. Using exclusive health insurance leads is one of the best tools you could have in your marketing arsenal,” Green remarked.

To learn more, visit http://www.benepath.net. Benepath is the leading provider of health insurance leads. Visitors to Benepath.com can learn more about getting exclusive health insurance leads from all of the United States.

You may have been promised exclusive insurance leads before and discovered they had actually been worked by at least five other agents. That felt like a big waste of time and money, because it was. If you really want to get exclusive leads, then you will want to try Benepath.net.

If your goal is to be the best in the business, exclusive insurance leads are the way to get to the top and stay there. Never rest on your laurels or sales track record. You are only as successful as your next sale, and the selling never stops when you are in the insurance business.

Unfortunately, there is a common mistake that many new insurance agents make, and that is trying to compete with other agents. That is a waste of time. You want customers and you want to sell them your product. Insurance leads are usually easy to get, but are notoriously hard to work. This is why you want exclusive insurance leads that only you work. This is the best way to make the most sales. Put another way, your goal needs to be selling insurance, not competing with other agents and not constantly mining for new customers. That is why you make a wise investment in exclusive insurance leads.

It does not matter if you are new to the industry and to selling insurance, you can get leads that you need to be successful. If you want to cold call, it is entirely up to you, but why waste time doing that when you could mine your leads properly? Just a note to remind you that even with exclusive insurance leads that have been pre-qualified, you will still need to put in the work to land the client. Typically, it takes four to six weeks before a prospect makes a buying decision. So, hang in there. Success is just around the corner.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

One of the hardest things for a new insurance agent, and sometimes this applies to seasoned ones as well, is closing a lead. While they may have plenty of insurance leads, they lack the ability to close, which means spending money on leads is a waste of time. The simple truth is that if you want to be successful selling insurance, you need to work your leads and have the ability to close a sale. If you do not have that, then find out fast how to do it because your success depends on it.

If you do not know how to work a qualified, fresh insurance lead on the phone, here are some tips:

– Pay attention to how people respond
– Listen to what they are saying
– Listen to how they are saying it
– Realize the person on the phone is only a stranger until you speak to them
– Realize the person you are speaking to opted in to get a phone call about insurance and are expecting to talk to an agent
– Keep your phone call conversational, not a major sales pitch for insurance
– If you ask them a question about what they want or wish to spend, wait for the answer as it will have lots of information for you to use to close the sale immediately, or come back later when they are ready
– If you experience heavy resistance despite the fact they opted in for a phone call and asked for information, move on.
– You cannot force someone to buy insurance. They either want to or they do not.

You will get a good feeling on how to do this the more you do it. If you listen carefully to what people are saying, even if you cannot see their body language, you will learn to pick up signals and clues that tell you if your insurance lead is ready to buy now or later.

If your leads are not ready to buy right away, make sure you set up a follow-up system to keep working your leads until they buy or decide they will not buy anything now. In other words, stay organized and keep track of who you have spoken to and what was said. The information you may pick up in a phone call, or several phone calls, may be just what you need to close a sale later.

Do not be discouraged when you get turned down. Many times the lead is not saying “No,” but is saying “No, not right now.” Learn to distinguish the difference and your sales track record will be phenomenal. For the right kind of exclusive insurance leads, check out Benepath.net.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

Sometimes the word exclusive is thrown around by those who provide insurance leads in the hopes that you will spend your hard earned money with their lead generation service. The problem is, while they may generate leads, they are not generating exclusive group insurance leads. Instead, you are getting trash for the cash you paid to find business. What a waste of time and money.

So what is the solution? The solution is to get exclusive group insurance leads from a solid company that knows what it is doing, pre-qualifies the leads, sends them in real time and sends them when you want them. In other words, you want leads that will actually generate business, which is not so much to ask considering you run an insurance business.

Insurance professionals have many ways to generate leads, some the traditional way and some via signing up to have exclusive group insurance leads sent to their inbox on a schedule they prefer. While this is the ideal method for a busy insurance agent or broker, there are other methods to use in combination with your leads.

For instance, use Facebook. Not sure that it will work? Consider this, there are over a half a billion profiles online there right now. Smart insurance marketing says take advantage of the tools right in front of you that provide you instant access to insanely huge numbers of people. If you do not have a profile, get one. Then, create a group with a unique name that is not the name of your insurance agency. Say you sell Medicare supplements; then use a different name like “Real Medicare Supplements You Should Have”.

Once the group is set up, invite everyone you know to join and let people know you want to educate them about group life insurance or Medicare supplement insurance and load informative content that people can use on a regular basis. Wait for at least two weeks before you start marketing your products and services. This gives people time to know you first. Once they do, what you do for a living will come up in conversation naturally.

It takes time to do this kind of promotion, but if you combine it with incoming exclusive group insurance leads, you should make good progress towards your goal of growing your insurance business.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

It is not a lot of fun trying to promote and sell life insurance in today’s poor economy. The thing to remember though is that even if people think they cannot afford to buy a life insurance policy, the reality is that they need one to protect their family. You know that better than anyone, or you would not be selling life insurance. However, we all need help from time to time finding prospective customers. That is where exclusive life insurance leads come in.

There are numerous benefits to getting exclusive life insurance leads, as these types of leads kick start sales and improve an agent’s conversion ratio, which is an important point for the bottom line of the business. There is no need any more to try and find leads the hard way and shell out money for questionable leads that do not lead you anywhere, except in frustrated circles.

The perfect answer for getting leads is to buy them from a company that has a solid reputation you can count on. The hard work is still up to you, but once you have the leads, your task is that much easier because the leads you get are pre-qualified. In other words, you will not have to call some poor customer who has already been contacted by five other agents/brokers and does not want to talk to you.

The biggest benefit to getting exclusive life insurance leads is that you can make an immediate sale. The exclusive leads have a higher chance of converting versus the non-exclusive ones that go to numerous agents. In other words, save time and money by investing in exclusive life insurance leads and increase your chances of sales success.

The one thing to remember is that just because you have an exclusive lead, does not mean you stop doing your sales pitch. You still need to put in the ground work and perform up to par to get a sale. This means knowing your products from the inside out, being able to answer virtually any question, or at least know where to find the answer, and treat the prospective client with respect. Clients know when they are getting a canned response, so be honest about your product, demonstrate your knowledge and provide good customer service. That is what will win the day and a sale.

Not sure about the usefulness of exclusive insurance leads? Take some time to check them out. Find out what they can do for your business. Calculate what you want to spend to make more money with your leads. Active, pre-qualified, fresh leads in real time make sales. There is no question that more sales generates more money, and a profitable insurance business.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.