If you want to be a success in your insurance business, you need solid insurance leads.
It’s not rocket science to know that if you want to be a growing concern and make money, you need to build your business foundation with insurance leads. Not just any old insurance leads, like in the days gone by, when you cold called, but leads that are current, up-to-the-minute and pre-qualified. Sounds good, right? It is, and buying the right kind of insurance leads will help you stay way ahead of your competition.
The funny thing is, when we get in a dither about making money, feel pressured to get bigger, faster and find more customers to sell to, we forget all the finer points of doing business the easy way. We forget there are newer, better ways of getting in touch with your target audience. We forget that staying on top of the wave of success is as easy as a few clicks of the mouse. Lead generation is a snap these days.
Anyone that sells insurance knows you need good, high quality leads or otherwise, what is the point in spending the money on them in the first place. Without the good leads, sales are dismal and you fight tooth and nail for customers, largely because if you are buying shared leads, you get what you get – a lead worked by up to seven other agents. Not so much fun.
Be exclusive. Pay for exclusive to you insurance leads and take the bull by the horns. In other words, get technology savvy and blend the best of the 21st century with the old, tried and true ways of generating leads. You never want to burn bridges that may come in handy later. So, the first thing you want to do is have an insurance website; one done by a professional with expertise in search engine optimization. Keep it simple, easy to load, easy to navigate and full of information that your target market demands. Informed buyers are those who will convert faster.
Once you are online, in the right way, get out and start making those human-to-human connections. Just be you, talk to people, find out what they do, serve your community, go to church, participate in the ball team or just get to know the rest of the parents on the block. This is relationship marketing, and over time, they will come to trust you and when they need insurance, they will be talking to you. This is social media in action in the real world, and there is no doubt about it, it works. Never forget that your neighbor, even though he or she is online and has email, is a real person who still likes connecting with another person. If they know you, they will do business with you.
Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.
