First and foremost, your insurance marketing must be people-friendly, or “user-friendly” for those online. It must be simple, terms must be easily explained, it must be easy to read and easy to follow. While some might think that “easy” and “insurance” do not belong in the same sentence, this is a bit of a fallacy. Sure, there is technical jargon and legal jargon, but if your insurance marketing plan is what it needs to be, you have addressed those issues with aplomb. So, let’s say you have an insurance website that is really nicely laid out, easy to navigate, colorful without being the cousin to a neon sign, and offers a quote function. You’re ready to go and get traffic, or are you?

While having bells and whistles on your website, including the latest Facebook, Twitter, Google + or Pinterest connections, that does not, in and of itself, drive traffic to your website. Even the best website on the Internet must not only be properly optimized, but offer visitors relevant information that they are looking for when trying to find insurance. So while optimization is the tip of the iceberg, the underlying foundation for the site is information. As Google crawls your website, determining your site ranking, they use text content to get an appropriate rank.

These days, you are not the only insurance website online and thus, in the crush of competition for customers, you want to stand out. You already know more people shop online now, for insurance and other things, more than ever before. Knowing that, you must think strategically and position your agency as an online resource.

Simply put, should someone be looking for pertinent information to answer questions about their insurance needs, and you have that information on your site, the visitor is more likely to ask you for a quote. So, having online quoting is a bonus. Garnering a new customer begins with a properly optimized website, online quoting and offering relevant information. It doesn’t hurt to have first class insurance web design either.

It is also vitally important that the information you offer is clearly presented and thoroughly explained. No one likes to go to a website, read something and find it confusing. This drives people away. This does not mean you have to go into great detail about everything you know or sell.

It means that the policies most commonly bought from you should be clearly explained in a manner that most people will understand. If a potential buyer is comfortable with your explanation of what they are looking for, they will likely be comfortable buying a policy from you. Giving valuable information and answering questions also positions you as an expert in your field. Bonus.

Want to get the best of service anywhere to improve your website ranking? Find a search engine optimization company with serious experience in the insurance industry. They know what you need.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

If you want the right kind of SEO marketing for your insurance agency, then you need to find a real insurance marketing pro; ideally one with experience in the insurance industry. There are not a lot of SEO outfits that fit that bill, so when you find one, it’s time to find out what they can do specifically for you. Marketing insurance is difficult on a good day, and in this economy, you need all the help you can get. It’s a competitive industry and you want to stand out ahead of the pack.

Of course by now, you likely already have a website but perhaps are not that thrilled with the way it is, or is not, performing for you. You get visitors, but they don’t stay long. They sometimes ask for quotes, but then don’t respond to your call. This issue could be solved in a variety of ways. For instance, you may not yet have added an instant quoting function to your website. This will jump your traffic quite nicely and offer customers what they want – instant information.

Insurance websites with an instant quoting function do provide more quotes and write more policies than a site that does not offer a service like that. People want things right away when they make up their minds that the time is right to buy something, and that includes insurance policies. If your website offers them what they want and you follow up and provide excellent service, you will start converting your traffic to sales —- a huge bonus.

If you do not yet have a website and want to get going, then you need a design team with insurance experience building insurance websites. Throw in the SEO experience, a dynamite web designer, solid writing for your monthly articles and news releases (to keep the search engines happy) and you have a winning combination. Think it is expensive? It does come with a price tag, but a properly designed SEO marketing strategy offers you the highest ROI for your marketing dollars, and bottom line, it is more affordable than advertising on the radio, in papers and magazines or on T.V.

Besides, there is another adage about spending money to make money that holds true in these kinds of circumstances. If you want to attract customers and increase your revenue, you need to have a site that captures their attention and converts them to customers.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Think back over the last few times you have been surfing on the Internet – perhaps looking at your competitor’s websites. What stood out the most for you? See something you really like and want to emulate? Loved the colors on one site and think they would work well for yours? Think that being really off-the-wall creative will gain you more traffic?

Do you remember which insurance website was the easiest to read? Probably not, because that is one of its selling points. Easy to read, eye appealing, easy to remember content and in black and white, right? Black text on white space is easier to read, and even though you may love the idea of being colorful, your website visitors may not like it. For instance, you do not want to have red text on a black background – which makes the letters seem like neon, pulsating lights – and you do not want to try white text on soft gray, for that “see if you can guess if there is text on this website” effect.

No one is saying don’t have color on your insurance website, as color is terrific for websites. It’s just that the color should only be used in/on page borders, graphics, the odd bit of flashy text perhaps and other enhancing elements on the site. But when it comes to text, stick to the tried, tested and true combination of black text on a white background.

That being said, color of course, is not the only element to consider carefully before having an insurance website designed. Step back and take a look at the bigger picture. What do you want your website to achieve; besides a good ranking on Google? You want it to be memorable, useful, professional, interactive, interesting and eye-catching (but not in a gaudy way).

Overall, the site has to pique people’s interest. Offer them something they want and need. Provide them with relevant information. Offer products they need and want. In other words, an insurance website needs to be chockfull of all the things someone could want when they are searching for the right insurance policy for their situation. It also needs to be done in up-to-the-minute coding to comply with the latest changes in browsers, mobile compliant and ready-to-go to be hooked into social media platforms.

There are a lot of things to do, as insurance marketing is not a 1-2-3 process any longer. If you’re not sure what needs to be done, find a qualified search engine optimization company with insurance industry experience. It will look good on you.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance website are really best left to stand alone on their own devices, as background music may drive potential customers away, which is counterintuitive. However, if you insist that some music be present, work in partnership with the website designer and add in soft button rollover sound effects. If the music or sound effects are not intrusive or obnoxious, it can then be a subtle complement to the overall site.

Think long and hard about what your message is before adding extra doo-dads to it that might affect the overall image. Your insurance agency is your business and a direct reflection on you; so ideally, your insurance website should reflect professionalism, carry up-to-date information on the latest changes in the insurance industry, offer instant quotes and have a current blog with interesting facts and figures for people to read.

It’s a good idea to have fresh content in the form of articles and news releases, at least once a month, or more often if you are maintaining your own website. Most insurance agents these days have enough on their hands just running their brick and mortar location, without worrying about what is happening online. Ideally, to boost your online presence, find a search engine optimization firm with experience in the insurance industry. They understand your needs and requirements better than anyone. After all, they have “been there and done that.” Experience like that can help your web presence immensely.

Another gimmick to stay well away from if you are tackling your own website creation is centering all the text down the middle of the page in a strange font with an unusual background color. Think about that for a minute and you will realize that the main reason most text on the Internet is black on white relates directly to the fact that it is easy to read.

Put red text on a black background or pale green text on a blue background and the only thing you get is irritated readers that cannot read the text. If they can’t read the text or it’s just too much work trying to decipher what it says, they leave. Since you are in business to make money, driving website visitors away with a poorly designed site costs you business.

Not sure how to design an insurance website that looks good, loads fast, offers top notch information and is professional and gets attention? Hire the job out. It’s the best money you will ever spend.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Okay, the honest truth is that yes, Twitter can be a bit silly, and you might wonder why you would want to plug your business into the service. The best answer to that question is that Twitter is not just addle-pated commentary. It actually has real, legitimate people on it, and those people are an audience that generates web traffic to your insurance website.

In today’s online world, marketing any kind of business requires some form of social media networking. It’s just how it works. More and more of your audience use mobile devices daily and some even use them exclusively. It’s a market you need to woo, and the only way to do that is to appeal to them by using social media. So yes, that means Twitter and Facebook and other networks that reach your existing demographics, and those you want to court for business.

But back to your insurance website. Just what would you need to make it “socially” compliant and ready to roll? There are a couple of ways that you could go, using plugins. What is used is largely dependent on what type of platform your website and/or blog is built on. Other than that, it’s a relatively simple concept. Here is how it works: when you blog, you post a Tweet. That Tweet links back to your website. And, when you Tweet, you can post a blog on your website. Sweet. Easy. Simple and you can get downright creative with the whole idea too.

Not sure this kind of feature is something you need for your insurance website? Then call the experts and ask more questions. Your best bet is to contact a search engine optimization company with many years of experience in the insurance industry. Now that gives your insurance marketing plan a whole new life, your blog a new attitude and your Tweets a bit of relish.

If your goal is to grow your business, social media is a fast and interesting way to do it. It also gives you a good return on your investment.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Ignoring consumer trends in the social media may mean big trouble for your business. Consumers are the beacons of change, the origin of what is trending at any given time in the online world. If you want your insurance agency to be a success, you need to keep in step with the latest in online trends relating to what customers want when it comes to insurance.

Your market is highly diverse and has many cultural components. What that means is that not all of your policies may suit everyone, large and small. This is something that you need to be aware of and have alternatives for those who do not wish traditional insurance coverage, or will not buy certain policies due to other beliefs. Since this is your business, you need to know how to best provide service to that market segment, because even if you only have one customer like that, they are linked, by word-of-mouth to hundreds of others. If you serve them well, you stand a good chance of landing more customers.

Today’s marketing must involve social media and the use of mobile devices. This is a whole other market compared to the online world you are likely used to working in for the last few years. Now, your insurance website needs to be easily viewed on a regular computer and a smartphone. You need to know, in detail, what your demographics are by culture to get a firm grip on how to market your products. Your market needs to be targeted in precisely the right manner to get a good return on your marketing investment dollars.

To be in step today, marketing needs to involve cutting edge social media optimization, and employ a variety of social networks, such as Twitter and Facebook. There are a number of ways to accomplish that and it may also be done by using mobile advertising utilizing a tailored, custom-made pay-per-click campaign.

Insurance marketing online is basically the same as it has always been, with a social media twist with other exciting options to expand your ability to market your products. The bottom line is still the same as well, and that is if you give your customers what they want, they give your their business. One way to do that is to offer customers mobile apps and social network profiles that make their lives easier. Offer coupons and specials that are interesting, and at some point, include the use of the word “free.” That catches people’s attention in a hurry.

Of course, you cannot do all this on your own. Find a company with search engine optimization experience, one with roots in the insurance industry, and find out what they can do for you. It’s the best investment of marketing dollars you will ever make.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

You are proud of your insurance website and put a lot of work into it. You did everything right, as far as you know, but in tracking your online traffic, you discover potential clients did not go past your home page. What’s up with that? By the way, this happens to a lot of insurance agents, so don’t worry too much.

What’s happening is this: your new website was designed to get attention from the search engines, but that alone is not enough. It needs to do more than just sit there and look pretty. Pretty might appeal to some visitors, but they are not visiting your website to look at how nice it is, they are there to get information and buy a product. If your site does not offer them what they need, they will leave – in droves.

While your website might be pretty nifty, or was done the way you asked for it to be done, the results are not making you happy. Here is something you can do to find out what is going on, and what you can do to turn things around: Perform usability testing. This means asking a wide variety of experienced online users to visit your site, and give you feedback. Remember, your site was not designed just for you and your staff, it is for customers who want to use your services and buy your products, and that is a different point of view.

If you can put yourself in your customer’s shoes, you have a better chance of designing something they need and want to help them make informed decisions about their insurance needs. When your users offer feedback, immediately fix what does not work, is vague or that no one seems to understands. Then stick with what works, and learn the lesson of seeing your insurance website through the eyes of your potential customers.

If you do not have the experience to design your own website, or even track the results when people visit it, then consider hiring an experienced search engine optimization company, with a proven track record. Find one with a track record in the insurance industry, and you have two birds in one bush, and are well on your way to having a website that does what you need it to do – perform and convert customers.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Just because it takes two components to make an effective search engine optimized website perform well on the Internet, that does not mean you need two kinds on online companies, marketers and designers. Ideally, those two necessary components work as one to produce what you need.

There is a long-standing debate over making a website chockfull of words or making it pretty. Both are right, because if you design an ugly website with good content, visitors are not likely to convert. So, no matter how much traffic that website may get, it does you no good in the long run.

Check this out for yourself by surfing Google for your competition. The first page-ranked websites are well designed, clean, professional, and crisp and upload fast. They also have superior content. It is no surprise these insurance websites rank where they do. It is simple: clean, professional websites convert better and rank higher – period.

You may be wondering why many SEO companies don’t pay much attention to professional website design. SEO companies are typically run by analytical specialists, whose main goal is to get a website ranked well. They are not artists or designers. This is why it takes two to tango when performing SEO on an insurance website. Both factions make the whole shebang work seamlessly.

In the design phase, ask the designer what strategy they use to maximize your SEO exposure. Understand they do not deal with the analytical side of this equation, but they do understand what not to do to allow the SEO gurus to do their job when they are done. For instance, they strive for a clean look, with calls to action at the top of the page. This strategy converts well. You may see that in action by checking out insurance websites with instant price quoting available to consumers, visible the moment they land on a page.

Chose to work with a guaranteed SEO company? If you are shooting for a first page ranking, the company may require you to update your website design to make it more Internet and search engine compliant. So, as you can see, design makes a “huge” difference. With easy to read text, that is straightforward, clear and to the point, an easy to navigate site and simple vertical layouts, the search engines will love your site – and rank you better. Sweet.

Here’s the scoop. Find a SEO company with an in-house website designer. Now you are well on your way to a good Google ranking.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Some insurance marketing companies lay claim to being insurance search engine optimization (SEO) gurus, but are they really? Usually not. There are very few SEO companies that can claim they have over 25 years of insurance experience. However, when you find such a company, this is the answer to your insurance marketing prayers.

One of the first things you should be told by an “expert” insurance SEO company is that your website needs to be created with conversion in mind and needs to be user friendly. That merely means is it easy to navigate, is the information on it easy to access, is it relevant information for users and are you easy to contact? While many think that insurance SEO in just about keyword placement, this is a myth. Insurance website optimization is not just about keywords, it is about optimizing the experience the user has when they visit your site.

At one time, websites thrived on inbound links. Then, Google said they were going to block paid links, link exchanges, website directories and any links about anything that had nothing to do with your insurance website. In other words, relevancy has become the watchword of the day. If it’s not relevant, and a quality link, it does not do you any good in your marketing and ranking attempts. Relevant, quality links are real links and thus valuable for your website.

This isn’t to say you can’t still get links from some website directories, because you can, they just need to be respected and well, relevant. For instance, Yahoo Directory or Joeaunt.com.  Using insurance directories or resource guides helps to drive quality traffic to your site, because their content is relevant to your insurance website. The most important point here is that content driven links are highly valued. News releases, articles and blogs published within niche communities offer high quality links with long-term benefits.

One important thing to keep in mind is that your content, and any other activity, needs to be synced with LinkedIn, Twitter and Facebook, and Google +. Today, social media is the driving force behind insurance website marketing. The more active your insurance agency, the better it looks to followers and the search engines.

If you want to be rock stars, find an insurance SEO company with experience in the insurance industry. Your insurance website and all other optimization techniques will be highly relevant, because they have the experience to market insurance websites.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

If you do take the time to study some analytics relating to your insurance website, you might have run across the term, “bounce rate.” All that means is how many people visited one page of your site, and then click away form your site. If you have a high bounce rate, it usually means people just see the one page they landed on, and then they leave. If the bounce rate is low, this is generally good news, as it means visitors are staying on your site and checking out other pages.

Does it matter if people bounce off? Yes, it does, as the longer they stay, the higher the chances they become a customer, and convert by buying something. What can you do to reduce your bounce rate? If your insurance website only has one contact form on the home page, this significantly reduces the chances that someone fills it out. The solution is to have a short contact form on all the pages on your site. Keep in mind that visitors don’t always land on the home page.

Overall, you want a lower bounce rate, and want people to stay on your site longer and read the content. Having said that, is it a critical failure for your insurance website to have a higher bounce rate than you might like? The answer is no, a single page visit is not necessarily a bad thing, and does not affect your ranking. It means the visitor has found what they wanted, with either one or two clicks; a good sign for your insurance company.

Certainly, there are many ways to interpret bounce rate statistics, and this is something that will help you focus your website content. However, it is also something that not every insurance agent has time to do. This is where a top flight insurance search engine optimization (SEO) company comes to bat for you. They are able to not only help you choose the right content for your insurance website, but know the ins and outs of working with natural SEO conversion rates, and why, when dealing with “that” conversion rate, the bounce rate does matter.

Of course, SEO is more than just the bounce rate. It involves social media, news releases, articles, blogs and other connections, like Twitter and Facebook. For the whole picture that looks good on your insurance website, partner up with an insurance search engine optimization company. Reap the conversion rewards.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

It’s a given that competition is tough on the Internet today, particularly in the insurance business. However, having said that, with the Supreme Court backing ObamaCare, business should start to pick up very soon. You will definitely need a viable, fresh, professional and socially-conscious insurance website to get your message out to potential customers. You want your products online with an instant quote application, good articles – containing your keywords – where your visitors can read them, up-to-the-minute news releases that discuss the latest happenings in the insurance industry and a bunch of ways to contact you right away.

Your website needs to get people’s attention and keep it. For this, you need the latest in insurance website design. Gone are the days of the chunky, clunky html code and the nice, but frantic looking websites crammed with information and links galore. These days, insurance search engine marketing is about being relevant to the times. We live in a social milieu where information is power. If you want your customers to make an informed decision about buying insurance, you want an insurance website that speaks directly to their needs.

In this day and age, with Twitter, Facebook and a whole host of other social media sites, you need to be present and active. It’s not just about getting your insurance information out to everyone, although that is part of the equation, it is about letting people know who you are, what you do, how knowledgeable you are and how you can help them find what they need. Visitors to your insurance website want to know something about you. Call it the social touch, but in reality, it is called relationship marketing. If your customers know you through your Twitter feeds and Facebook page, they feel they “know” you and will consider buying products and policies from you.

Once you have a clean, crisp and professional insurance website, loaded with the right kind of information, and enough of it to inform visitors, half the battle is won. You need to ensure you’re updating your website frequently with fresh and compelling copy that keeps your customers coming back.

Chances are you do not want to do this kind of behind-the-scenes work on your website yourself. Not a problem. Find an insurance search engine optimization company with experience in the industry, tell them what you want and need, and then let them do you proud. It’s just that easy, and worth the investment.

ReadytoQuote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

You want to be able to run your insurance business while still being fully present to deal with customers. You know you need a continuous string of leads to make your insurance marketing a huge success, but where do you find the time to do all the things that need to be done to maintain an insurance website? Most agents say they do not have the time because they have a business to run.

The perfect solution to this conundrum of needing to have an active and viable website that generates leads and turns surfers into conversions is to get a search engine optimization company that knows the insurance business and how to design the right kind of insurance website for the highly socialized world online today. It’s a different world out there. There is so much to explore and do, and doing it right ultimately pays off in increased business for you.

In today’s social milieu, everyone wants new things to read, fun facts, updated and fresh copy and useful information in a quick-to-read format. People do not read websites from start to finish. They scan. So you want the good stuff you need to get across to them right up front. Get their attention right off the bat. Hook them and they will stay longer and read/scan more. That is the start of a happy relationship between you and your clients.

Not sure what you want for an insurance website? That is easy. Take a look around you and find out what your competition is doing. Then find sites that you would never in a million years choose for yourself. These two things give you a good idea of what you need to make an active and interactive insurance website work to attract customers. While you will not be getting to page one in Google instantly, you will get there with the right kind of insurance search engine optimization. The right tactics will get and keep you there. It’s the little things that make a big difference in insurance marketing.

When the company you select to do your insurance search engine optimization gets rolling, they do the detail work behind the scenes, which means you get to spend quality time with customers who need insurance.

Sit back and do what you need to do while your keywords, blog entries, social media marketing, articles and news releases get your name well-known and trusted. The right insurance search engine optimization company will do this for you. Get ready for the future.

Ready to Quote is an insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Okay, what is the bottom line in insurance marketing? You want to make your business a huge success. To do that, you need a clean, crisp and professional image online. You need a professional website that has the latest changes in coding, the hottest new plug-ins, a dynamic blog, news releases that are relevant to your customers and articles that have fresh content in them updated on your site at least once a month. Don’t have the time to do that? Hire it out.

Find a search engine optimization company that also has solid experience in the insurance industry, and start asking what they can do for you to help you make your presence known on the Internet. The answer is they can do a lot, starting with evaluating your existing site for upgrade potential, comparing it to your competition, checking the code it is built on, explaining new tags out there to help categorize your content for search engines and offering you a cohesive team that does their thing in the background – from start to successful finish.

Over time, your insurance website will start to move from where it is now to a better spot on page one of Google’s search engine results. Keep in mind that this kind of movement does not happen overnight. It’s like trying to lose weight fast. It takes time and effort. Such is also the case with search engine optimization. It takes time to build a proper website that reflects who you are and what your business is all about. It takes time to choose the right keywords and then use them properly to get honestly earned recognition from the search engines.

If you want fast, down and dirty results, you can go that route, but usually two things happen. The first is you peak fast and only stay up for about a week. The black hat methods only work for the short term. The second thing likely to happen is, if you are caught using some of the less-than-ethical methods of boosting your website rankings, your site is yanked. Why waste time and money on a flash in the pan, when you could invest in a stable future with a skilled SEO company that takes the time and builds your site and rankings with care, due diligence and integrity.

Ready to Quote is aninsurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

If you want to get and keep customers on your insurance website, you need to offer them something they want. Typically, that would be instant quotes. And, you want to have them very visible and simple to use. The 21st Century has brought us some good things, but it has also made people impatient to get information as quickly as possible. If you can offer instant quotes on your insurance website, you have a leg up over the competition.

When it comes to a quoting engine, you will want to ensure customers have the ability to get at least three quotes at once. They can get more, but three are a good place to start. People are initially looking for price comparisons to suit their budget. The nitty gritty of what the insurance policy contains and covers may come later. Some individuals just do not read their insurance policies, so this is not essential on the instant quote engine. Thus, you need to strive to provide prospects with enough salient information to help them understand what you offer and what it means to them when they buy from you.

If you do not have relevant information on your insurance website, you can count on your visitors clicking away and going someplace else. That is a potential lost sale. Do you have the time to work with your website, make it easy to navigate, pack it with great information, have instant quotes and use the right, relevant keywords? There is a good chance the answer to that is “no.” Really, would you have the time to do that? Most busy agents do not.

Remember, when people visit your insurance website, they are not visiting just because you offer instant quotes, although that is part of the reason. They are visiting because they want to find out more about you and your services. They want to check out the blog, the articles, the tone of the site and how it presents itself.

When your site is clean, well laid out, navigationally friendly, offers relevant material people need and will use, you are well on your way to converting a visitor to a sale. To live up to the expectations of today’s Internet surfers, you need a search engine optimization (SEO) team to tweak your site to maximize its effectiveness and get it to a better ranking. Get a team that knows the insurance marketing industry and the SEO side of business. These are dollars well invested.

ReadytoQuote.com specializes in marketing insurance websites online. Learn more at http://www.readytoquote.com.

You already know that in order to make a living online, your website needs to perform seamlessly with Web 2.0 applications. Period. The older the website, the more problems newer browsers will have accessing and displaying it. The older the website, the more difficult it is to access in the first place. Some or all of the elements do not work properly, forms are not functional and, well you get the idea. Your insurance website is a potential goldmine, so it needs to be optimized and ready for today’s visitors.

Insurance marketing, on or offline, is about consistency, attention to detail, getting the company name out there, and providing superior customer service. It is about keeping your website up-to-date, fresh, interesting, and compatible with social media. So when do you find time to run your business? Fair question. The answer is, you need a team of search engine optimization (SEO) pros to promote your business consistently and with integrity by using the right keywords and phrases.

The reality is that there are not enough hours in a day to do online marketing and keep a website current. Handling the other aspects of your insurance business is a full time job in and of itself. Add in the learning curve to get the SEO right and suddenly the day ends with the feeling that not much was done. One person just cannot do everything on their own. They need a team of SEO specialists with insurance industry experience who know how to drive traffic to your insurance website.

Imagine your own insurance website that offers fresh content frequently, interesting blogs with thought provoking information, articles with unique information and news releases that put your company in the position of being an expert in the insurance marketing industry. A site like that featuring interesting things for everyone who visits is pretty appealing, and it can be yours for the asking by finding the right insurance search engine optimization company.

Why would you place your trust in such a company? The answer to that is easy. If the company co-founder worked in insurance marketing for more than 25 years, can get you more conversions and keep your own insurance website on page one of Google over time, you need to look into having a SEO expert help your insurance company.

ReadytoQuote.com specializes in marketing insurance websites online. Learn more at http://www.readytoquote.com.

There are some days when you wonder if you are making any progress toward your goal of being page one ranking. It does seem like an uphill battle, but you need to remember that nothing happens overnight on the Internet. It takes proper planning, the right kind of SEO work, a blend of content and plug-ins, a gift for using social media and time. In other words, you will not jump to page one in an hour, day, or week.

Now, what if you had a team of highly qualified SEO pros working in the background for you? What if they created great copy for you every month that promoted your name and business online? What if those services were reasonably priced, got quantifiable results over time, and your business received more customers? Bet you would be signing on the dotted line and excited to have your insurance website design geared up and ready to go.

Chances are you do not have enough hours in the day to even attempt to market your own insurance business. It is hard enough as it is to keep up with phone calls and walk-ins. One person just cannot do it on their own, unless they are backed up by a team of insurance search engine optimization specialists who know what works to increase traffic to your website. It is possible to find such a team. This team not only knows their stuff inside out, but can improve your insurance marketing efforts vastly.

Imagine fresh content added frequently, interesting blogs, articles with relevant information, and news releases that put your company in the position of being an expert in insurance marketing industry. A site like that can be yours by finding the right insurance search engine optimization company.

Why would you choose such a company? If the company co-founder worked in insurance marketing for more than 25 years, the company would have the inside scoop on how to make you look good, get more conversions and keep your insurance website updated. A company like this has helped agencies, solo agents, and insurance companies rev up their marketing and business development efforts. Once you have an established presence on the Internet, you get to sit back and do what needs to be done to run your insurance business.

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Ideally, in a perfect Web environment an insurance website would be updated at least every second day with new articles, tips, a blog entry or two and valuable information about the business and perhaps a video or a podcast as well. If you had that kind of time on hand, you could likely do it yourself, but you have customers to tend to and an insurance business to run. So what is the best thing to do? Find the right search engine optimization company to help you with these tasks.

Start with a quality, classically designed insurance website that has all the latest plug-ins and social media functions to boost your online presence. Your site is a critical part of your business and you need to take advantage of every opportunity available to promote your insurance company. You like your site and want to beat the competition that seems to be ranking higher than you are. That can be done with skill, patience, and long-term planning with the right SEO company.

Once you have a professional team of insurance search engine optimization experts, get to work to increasing the traffic and name recognition of your site. It is the little things that count big when you want to do proper insurance marketing. The long-term results will make your insurance website a force to compete with in Google rankings. Just remember, website rankings do not increase overnight. It takes time – at least six months – to move up in the rankings in an ethical manner.

It is no secret that if you want your insurance marketing efforts to have results, then you need to have your business name out on the Internet and it must be consistently associated with quality information, good service and content that keeps people’s attention.

What you ultimately want is insurance search engine optimization that works effectively and gets you conversions when people visit your site. You need to have an insurance website design that speaks to people professionally and offers them precisely what they need – quotes, blogs, articles full of information they can use, and news releases that tell them about changes in the insurance industry and how those changes will affect them. In other words, you need to have quality insurance marketing going out consistently.

The right insurance search engine optimization company will do this for you. Get ready for the next generation of insurance websites.

ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at http://www.readytoquote.com.

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Sound like that might be impossible? It’s not impossible. There are companies out there that can create specially tailored content just for your insurance website, and make ideas and your story, products and services come alive. This is what you need to capture your audience’s attention. And once that is achieved, potential customers make a buying decision based on what they have seen and read. While this may sound simple, it rarely is, but with the right company directing your search engine optimization campaign (SEO), your site will experience increased traffic and conversions.

While you may be wondering why the content on an insurance website needs to be descriptive and informative, it is because prospective customers need to know what is available for them. They need to find information that is relevant and useful; stuff that makes them come back to see what else is on the website and what products would suit them. We know this, because we have been in the insurance business for more than 25 years and certainly know a thing or two that would help your insurance marketing efforts.

A quality insurance website also has personal touches to inform visitors about the agent or broker behind the site. This is attraction marketing at its best, and lets people know who they are dealing with and what services and policies might suit them. This means that website content is key for visitors. Make the most of the opportunity, and offer visitors quality information that is easy to read and understand. The more people know about your insurance business, the more you tell them what you offer, the more information you share, the more people will ultimately decide you have what they need.

Look at it this way – if you landed on a website that made you yawn, would you remember it? Of course you would not. However, if you went to a site that made you laugh or told you something you did not know, you would recall it and likely pass it along to others.

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

A skilled company will help you see appreciable results within a six-month time frame. It takes time to climb the ranks, so know that is just how the world of search engines works. When you put the proper SEO plan in place, things will start to happen – like seeing your insurance company on the first page of Google rankings.

Why is SEO so important? You have a product that will sell. Health insurance is a major necessity, even for those who are not insured. Now that may sound a bit like a mixed message, however what we mean is that health insurance is essential for everyone no matter what their insured status is because at some point in their lives they will need health insurance in some form or another.

Your insurance company wants to be right up there when people go looking for health insurance quotes. You want to be positioned correctly to entice people to visit your website, which is also optimized with all the SEO bells and whistles. Having the correct SEO strategy ensures your website is unique, stands out among the crowd, and makes people want to do business with you.

Why have your own personal insurance website? Here is the magic bullet in marketing – if people know who you are and get to understand what you offer through what you feature on your website, they are more inclined to buy health insurance from you. They will buy it from you as opposed to the generic big name websites, because they feel they know you. This is called relationship marketing (or attraction marketing).

It is that simple. If people feel that they know you and your own stylized, individual website is overseen by marketing professionals, the writing, design and SEO will all help your business. From here, your website stats go up nice and steady, eventually winning the race. Find a winning company that puts the time in for you and handles all the details, so that all you have to do is run your business.

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Increase the design and search engine optimization components first. You might have a website, but if it is not doing anything productive for you, it is time to call an expert. You might think the website looks ok and try every now and then to devote time to it, but there never seems to be a difference. This is a problem. If your online presence and marketing is infrequent, not easy to navigate, or improperly optimized for the right keywords, you lose business. It is just that simple.

When people go online to search for insurance, they want to know that the policies and customer service you have are stellar. They want to know you have something that meets their needs, wants and is easy to buy. This means you need to have a great deal of pertinent information on your insurance website to tell people you know your business and they will benefit from it. Think about this for a minute.

If you had a personalized, unique insurance website that was carefully planned, with the right kind of SEO, relevant link backs, a lively blog, new articles every month about your area of expertise, and news releases that gave people even more information about insurance, what do you suppose would happen? If you said your site would get more visitors, you’d be right. Not only would you get more visitors, you should be able to convert them to buyers.

Conversions start with first-class service. If you offer that to your insurance website visitors in a variety of ways – your blog with information they need to know, your instant quotes, free and valuable advice, and rapid responses to questions – people will come back. Service is the buzzword of the 21st century and something many other businesses seem to have forgotten in tough economic times.

When it comes to SEO, you want a company that not only offers the latest designs personalized to you, but a company that uses social media marketing to boost your image on the Web. You want a current blog, useful tips and hints, entertaining articles that do not confuse visitors and a legitimate presence. With all of this, you will thrive on the Internet. That means you can get down to business and run your insurance agency while the SEO company makes your site continually be in the high rankings behind the scenes.

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

What if you had a team of highly-qualified pros working in the background to make your insurance marketing a breeze?

What if these pros created solid copy for you each and every month to promote your name and insurance business online? What if those services were reasonably priced and got quantifiable results? Get ready to sign on the dotted line and make your insurance website design do more for your business.

Realistically, there simply are not enough hours in the day to even attempt to market your own insurance website. It is tough enough trying to keep up with phone calls and walk-ins, never mind trying to learn what you need to do for insurance search engine optimization (SEO) and do it effectively. One person just cannot do it on their own unless they are backed by a team of insurance SEO specialists – specialists who know what works to increase traffic to your website.

It is possible to find such a team and hire them to make your insurance marketing a whole lot easier and more beneficial in the long run. This is a reality that can be obtained. There is a team of insurance SEO specialists who not only know online marketing, but can improve your insurance marketing website in no time because they have more than 25 years of working in the insurance industry.

Imagine your own insurance website that offers fresh content on a regular basis, interesting blogs with thought-provoking information, articles with useful information, and news releases that put your company in the position of being an expert on many areas of the insurance industry. A site like this that features interesting things for everyone who visits is very appealing, and it can be yours by finding the right insurance SEO company to team up with to ensure your insurance business is a success.

What is the best thing? With a team working on your website and using their skills in the background, you get to take the time to run your business without worrying about what is going on online with your insurance website. Sure you will want to keep tabs on the website’s progress, but generally speaking, when your team is taking care of your online presence, you are in good hands and the Google rankings will show that within the first few months.

You need a web presence that stands out. You need a professional insurance website and a firm that offers you everything from article writing to social media marketing and SEO strategies and blogging. Once you have a solid presence on the Internet, you get to sit back and do what needs to be done to run your insurance agency.

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Once you have your insurance marketing in an expert’s hands, you can breathe a sigh of relief and excel at what you do in business. This way you are thinking smarter, not harder, while the search engine optimization company makes your insurance website climb to page one rankings.

Let’s face it. If you had all the time in the world to do your marketing every day, and post articles, blog, do social networking and write news releases – everything has to be relevant and current too – you would be hard pressed to still be there for your customers. You can only spread yourself so thin before something gives.

Experienced SEO companies understand what the Web 2.0 requirements are, understand plugins and add-ons and have expertise in design. A search engine optimization company that has insurance experience does exist.

ReadytoQuote.com has more than 25 years of experience in the industry. They know what to do to increase your SEO, how to do it for a great value, and how to market your site to gain new visitors. That kind of experience is priceless. Their SEO strategies use compelling information to attract buyers, update your website for 2.0 standards, do the blogging, create articles and news releases, and become a vital extension of your staff. Your new Internet presence will allow you to concentrate on running your insurance agency, and isn’t that what it is all about?

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

When you have a website, it does not mean that search engines are automatically seeing it. This could be for a number of reasons, but more often than not, it is because you did not make the effort to have your insurance website optimized. If you are putting in long hours making your website functional for what you think is a must, but do not have the right keywords and content, your site will not get the right traffic. It is just that simple.

Insurance marketing is a full-time job. You need to make each website visitor take action on the information on your website – even if this means they like you with a Facebook link or leave a comment that spurs their family and friends to take a look at the company’s site. The site needs to be designed to attract what visitors want, not what you might think is priority number one. Being an ultimate resource that tells the viewer who you are, what you offer, and imparts information for use right away will make a big impact on your website’s ranking. The company must also have a quote function on your home page that people can use immediately to find out what an insurance policy will cost them. The longer you keep a visitor on your site, the better.

Search engine optimization utilizes keywords and relevance to rate your site in Google and other search engines. SEO also incorporates blogging, social media, a schedule of routine articles and news releases, and tracks a site’s click through rates, bounce rates and conversion rates. Confused? No worries – this is what an experienced SEO company can do for you. A SEO company specializes in steadily increasing your site’s rankings and staying power. They are experts at creating and maintaining websites the right way. ReadytoQuote.com specializes in marketing for insurance websites online. Learn more at http://www.readytoquote.com.

ReadytoQuote is aninsurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

If your website is not functioning as well as you think it should be, perhaps it is time to take a hard look at what needs to be done to make it more successful. You want to convert those browsers to buyers. The only way to do that is to ensure that you have the right things going on with your site. In other words,  you need the right insurance search engine optimization (SEO) – search engine optimization that works for you and brings you business.

Working with SEO is sort of like building that better mousetrap. Everyone needs this kind of service and yet some still think they can do things on their own. Unfortunately, those without the experience to do SEO the right way will find their website buried deeply on page six or worse of Google’s website rankings. Not the best thing for your business.

You want and need people to know who you are, know about your business and find it on the Internet. You want them to interact with you, buy from you and talk to you and ask questions. The more interactive you are with your customers, the more they will remember you, which will mean business later on. You cannot accomplish this if your website does not rank well. Few people will go beyond page one of Google’s rankings to find what they want. Therefore, you want to be on page one. It is that simple, but complex at the same time.

The mostly simple part is that you need to expand what you offer on your website to include the latest and most interactive widgets and gadgets used in the 21st century to connect with the billions of people online. You need the social media, the blogs, the Twitter account and other things like an instant insurance quote function. People demand more online today than they ever have before. If you do not give it to them, they will go someplace else.

People want insurance information fast and they want it yesterday, so if you have the ability to offer them quotes yesterday, you have just given them something they really wanted  and they will remember that when they choose to buy. You need to find a search engine optimization company that will be your partner in the success of your business; one with insurance marketing experience of their own. They know your business, because they do it every day.

Ready to Quote is an insurance marketing company, specializing in marketing insurance websites online. Learn more at ReadytoQuote.com.

Keeping your insurance website vibrant, interesting and fresh is way more work that you first thought when you started doing the work yourself. Yes, your site may look really nice, but trying to keep it that way and keep it relevant is draining. You are also not seeing very good results in terms of conversions from visitors to buyers. Is there a problem with your site? Is it doing its job of insurance marketing or is it sending people back into cyberspace to look someplace else?

Overall, you just are not happy with how your website is performing. It is time to hand it over to the professionals and find out what insurance search engine optimization can do for you. If you find a company that does it all for you, so you can do your job running your brick and mortar business, you will have access to all the latest and hottest Web 2.0 features. There is nothing like up-to-date technology to spiff up your website and make it more relevant to surfers.

Wouldn’t you like to see your website rank way better on Google? Sure you would and that can happen with the right insurance search engine optimization strategy designed just for you. This takes time and skill and if you can do it on your own, that is great. However, there are a large number of people who do not understand the first thing about it. That is why it is best to stick with the experts. That is why hiring a team to work on your website will make all the difference in the world to your overall rankings.

Thinking budget might be a problem? Instead, try thinking about the money you are not making because people are not buying products on your site. If you could revamp things, keep your visitors and turn them into buyers, your investment in insurance search engine optimization would pay itself back tenfold; a smart business decision indeed.

Time for a change on your website? Time for a smart, crisp and no-nonsense professional web design with clear content? Then consider hiring out your new future success to a company that not only knows insurance search engine marketing like the back of their hand, but is actively involved in the insurance industry themselves. What more could you possibly ask for?

Ready to Quote is aninsurance marketing company, specializing in marketing insurance websites online. Learn more at ReadytoQuote.com.

It is a bit like building that famous mousetrap and then waiting for people to come and buy it. You can wait and do nothing, because you are certain it is a dandy mousetrap, or you can market your dandy mousetrap and make sure people find out about it. If you are in business, you will want to make sure people know all about your business, whether it is mousetraps or insurance. After all, you did not go into insurance marketing to not help customers select what they need when it comes to insurance.

Insurance marketing is your niche. To expand what you have and make it more attractive to customers, you want all the latest innovations that the Web 2.0 offers, such as social media, blogs and other nifty add-ons that attract customers searching for insurance information from an insurance website “in the know.”

It is quite clear you know what you are doing when you have a well designed website that highlights all of your strong points and knowledge. Add an instant quote function and you have one of the best methods to capture the attention of surfers. People want insurance information fast and they want it yesterday. If you have the ability to offer them quotes yesterday, you have just given them something they really wanted and they will remember that when they choose to buy.

Health care reform is still hovering on the horizon and it may come to pass that everyone will have to have insurance by 2014. If that is the case, if you step up your marketing now, you will be looking good business wise. You need to find a search engine optimization company that will be your partner in the success of your business – one with insurance marketing experience of their own. They know your business, because they do it everyday.

Ready to Quote is aninsurance marketing company, specializing in marketing insurance websites online. Learn more at ReadytoQuote.com.

If you are handy with website design and search engine optimization capable and know what you are doing, then you might want to consider redoing your website. Bring it up-to-date with a fresh, new look and clean and crisp copy with interesting information in it. Make sure you check your keywords are relevant, because if they are not, you may well be getting the wrong type of traffic.

Brush up your insurance website with an active blog, various news releases on a regular basis and make sure your write and distribute at least two or more articles a month in your area of specialization. If you have the time to do all that and run a business, you are doing well. However, most people take one look at what is needed to optimize an insurance website and run in the other direction.

It requires extensive knowledge of the current search engine algorithms, what the latest in search terms is, how people search for what they want and how to correctly use the right keywords on your website. This is not something you can just do once a month. It needs to be done once a day – a tweak here and there to make things look good, new additions to make your customers feel welcome and a great blog with lively and interesting entries.

You should also have a contact form right up front on every page so that people know where to get a hold of you. If you hide that information, very few people will take the time to track you down to send you a note. Instead, if they have to hunt for contact information, they just get fed up and leave – and there goes your chance at a conversion. No matter how nice your insurance website may be, if you do not cater to the customers wanting information online (and fast), you will lose them.

So for 2011, give yourself the gift of a properly optimized insurance website, easy to access contact forms, a stunning new design and layout and the other bells and whistles that will make your website stand out on the Internet. Yes, there are companies that will do that for you. Try and choose one that also has insurance marketing knowledge, because they truly understand your business.

Ready to Quote is aninsurance marketing company, specializing in marketing insurance websites online. Learn more at ReadytoQuote.com.

Want to snag competitive clicks from a competing insurance website? One of the ways to do that is to make sure you have an instant quote function on your website. People are in a hurry to get information these days and they do not want to waste time poking about a website trying to find out prices for various insurance policies. They want to know right away how much money they can expect to shell out for insurance. They also want to know what other options they have at their disposal.

If your insurance website offers visitors what they want to know immediately, within a few clicks, then you have kept them on your website long enough that they will likely convert – meaning buy insurance. If your quotes are reasonable, prompt, suitable and instant, you have a leg up on your competition. If you are readily available to assist those who have asked for instant quotes and can offer them other alternatives, then that will put you even further ahead yet.

If your insurance website is not up-to-date, clean, loads fast, offers instant quotes, great articles, current news and tips and a blog etc., your business is missing the showboat. Your website needs to be alive, dynamic, chockfull of useful information, personable and above all else, optimized to the max for your needs. You want to keep your visitors from clicking away to the competition. In other words, you want insurance search engine optimization (SEO) to work in your favor and bring you traffic.

Once the traffic is there, your site needs to meet the needs of the visitors. They do not just want health insurance quotes, they want information about how the various plans work, costs, how it will fit their needs, what they can do if they are on a budget and a whole host of other questions. If you have those answers, they will consider you the expert to do business with for their insurance needs.

To do all this, you need a professionally designed insurance website that gets your message across clearly. Think about this question for a second: What is the most important thing that I need to tell my customers? Once you have the answer to that, you have the core reason behind your website.

To get the right kind of insurance website, partner up with an insurance search engine optimization company. If you have an SEO company on your team, you will have a website that will be the talk of the town. You also want your SEO company to know what they are doing when it comes to insurance agency marketing. Find that company and your website will be tailored to Web 2.0 compliant and do you a world a business.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Who does not want to be different? Who does not want to have their website stand out? Who really knows how to make that happen these days? In the milieu of Web 2.0, there are so many things going on that if you do not pay attention daily, update your site continuously and use the most web compatible and interactive technology, communicate via just about every app and service you can think of, your website will be left in the dust. Insurance search engine optimization (SEO) is changing fast and those who hesitate get left behind.

Even if your website is old hat, that does not mean you will not draw traffic. What it does mean though is that you will not get the same kind of visitors that you need these days to sell insurance. While you may be able to design a website yourself, chances are you honestly do not know the first thing about insurance search engine optimization. And really, why would you?

That is not your full time job; taking care of your insurance business and customers is your full time job. If you want to be a part of the now and stay up-to-date on the World Wide Web, check into insurance websites professionally designed by people who know SEO.

The focal point of your website needs to be something that makes people want to come back and buy insurance. Makes sense right? Insurance is a tough market these days and no one knows that better than you do. You need a website hat has some dynamite stuff on it, is eye-catching, interactive, a little bit edgy, offers down-to-earth information, superior customer service and shows the world you know your business like no one else does.

Most of all, you need your insurance website to be optimized for the right keywords and phrases to give you that extra edge over others; the edge that will, over time, get your site on the first page of Google. If you do things the right way the first time, your site will be well on its way to making a steady climb higher in the search engine results.

Remember, insurance marketing is as much about the website itself as it is about the person who runs that website and insurance company. Put another way, your insurance website is your face and place on the web. It is the place to let potential customers know who you are, what you offer, what your pricing structures are, where to find deals and so forth.

It is all about being personable, available and knowledgeable and on top of your business and web presence. It is all about people knowing who they are dealing with and feeling a connection; a connection that means they will buy insurance from you. And that is what insurance search engine optimization is all about, profiling your insurance business in a way that attracts the attention of buyers.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

If you want to make sure you keep the visitors that land on your insurance website, then one of the things you really need to offer is instant quotes. Potential customers love being able to get an idea right away about how much they need to spend to get an insurance policy they need.

The 21st century has brought with it an increased desire to get more information faster. By providing instant insurance quotes, your insurance website will rank higher than one that does not offer quotes. Competition is what allows your business to thrive. Knowing what you need to do to keep your insurance website alive and fresh is crucial for business.

The smart insurance website will offer at least three quotes to their visitors. That is the optimal number for people to start comparing prices and policy content and it is not all that confusing. When people are looking for insurance, they want to know the policy price structure and what that will get them. In other words, the basics. If they want anything more, they can call or e-mail the agent.

If your insurance website does not have that kind of information, you may lose that visitor. Ultimately, you want to keep people on your site and get them to buy a policy. If you are trying to optimize you own website, do you have the time during your work day to tend to your website, included features to attract customers, keep it professional and fast loading and optimize it for the right keywords? Chances are the answer is: “No.”

It is time to hire out your search engine optimization to a company that understands the insurance marketing business, because that is what they know, that is what they do and they have the experience to back them up. Imagine that kind of experience working for you. Imagine partnering with a search engine optimization company that knows what your clients want and need and can deliver that to you to boost your business.

To be in business, you need to attract customers, if you do not have insurance search engine optimization experience, then find someone who does and do it right the first time. Your business will thank you for your smart choice.

ReadytoQuote, aninsurance marketing company, specializes in insurance marketing and insurance websites online. Learn more at ReadytoQuote.com.

If you want to improve the visibility of your insurance website, there are two ways to do that: do it yourself (DIY) or do it with the help of insurance marketing professionals. If you have the time to do all the work required, and do it the right way (the White Hat method) and do it every day, you would likely be good to go. If however, you need the extra time in a day to answer calls, deal with walk-ins, handle claims and take care of business, then hiring a search engine optimization (SEO) company with insurance marketing experience is your best bet.

Are they expensive? This is a little like saying you could save money by not buying health insurance. Without health insurance, the first illness could wipe you out financially. If you do not have proper SEO for your insurance website, you do not get noticed, you do not get traffic, you do not get clients and you do not make money. Not making money is counterintuitive and if you are in business to make a living, you will want to do everything you can to get clients to do business with you.

If you are going it alone, you need to make sure what you are doing on the website does not drive people away – a common mistake many people make if they do not have enough information with which to work. You want your site to do the marketing for you, have a voice of its own, tell the world what you offer and offer it in such a way that clients keep coming back for more. Actually, SEO is truly worth your investment, because with the right company, they handle everything for you from soup to nuts – every day.

Insurance search engine optimization just does not appeal to everyone, just as not everyone loves the latest smart phones. It takes time and skill, and if you have your own insurance business to run and are doing all your own marketing and insurance web design, you barely have time to deal with clients. While it might have sounded like a good idea at first, the DIY approach may cost you money by losing clients.

Let us take an example. Let’s say you wanted to have a video greeting for visitors to your site. It does not get loaded the right way, the file is way too big to load rapidly, it does not play back smoothly from beginning to end and the audio is really bad. When potential customers play that video, they will leave the site in disgust. There goes a potential conversion.

Leave it to the professionals with years of experience in the insurance marketing industry. They will do their thing behind the scenes, while you take care of business.

ReadytoQuote, aninsurance marketing company, specializes in insurance marketing and insurance websites online. Learn more at ReadytoQuote.com.

Have you looked at your insurance marketing website today and asked yourself whether or not you are quote worthy? Not quotable, but quote worthy, meaning does your insurance website offer customers what they want, when they want it and as fast as they want it?

Is your insurance website interactive, offering your visitors ready to quote insurance rates with a few clicks of the mouse? Does the quote capability of your insurance website offer surfers at least three quotes? If you said no to both of those questions, it’s not hard to offer this feature on your website and it would be beneficial to you to look into that. After all, consumers these days absolutely insist on having access to as much information as they can find before they make a purchasing decision.

Is your insurance marketing website clean, crisp, clear, easy to load, zingy and alive with information? Are you and your philosophies front and center on the site? Does your insurance Web design pack a punch that delivers a clear and understandable message to your existing and potential customers? Give that one some thought and if you answer no to that question, and you need to be honest with yourself, then you might want to spiff your site up and drive more traffic to your website.

Insurance Web design, even if you have an existing website, is something that is done in partnership with you and with an eye to having the site insurance search engine optimized. If the site isn’t optimized, it simply doesn’t perform well in search engine results. That means it will cost you business if your website does not perform.

It’s best to hire out your insurance search engine optimization to a company that knows first had what goes into designing an insurance website and ultimately, how to market it the right way to get slow and steady rankings over a period of time. You need a company that does insurance agency marketing every day of the week.

You want your business to get the online attention it so richly deserves. Our insurance Web design is specifically tailored to Web 2.0 specifications offers active, lively websites, unique to you. We don’t do cookie cutter templates. We offer original ideas, original writing, original blog material and original social media marketing. You can’t beat that anywhere.

ReadytoQuoteinsurance marketing company, specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

If you thought you had enough hours in the day to do due diligence to your insurance marketing, you would probably be doing that right now, instead of reading this article. The thing that stymies most people who attempt to do their own website marketing is that they don’t know what is unique about their insurance business. They don’t feel comfortable tooting their own horn about what they offer.

Well, in order to get the traffic you want to you website and to convert it to customers, you have to live large, bold, bright and brilliant. In other words, you have to toot your horn to get people’s attention or they won’t know you are there and won’t stop by your site. That means your insurance marketing isn’t working for you, because it is costing you business.

Today’s Internet milieu is busy and decidedly different than it used to be when it was first launched. Gone are the basic html sites that were the basics in a pinch kind of approach. Gone are the days when people found it hard to contact you. Now, just about everything you do on the Internet is socialized for the Web 2.0 environment. That means you have to adapt or lose out on a superb chance to market insurance to those in your niche.

That old saying, “Think outside the box to get anywhere,” is particularly apt for today’s websites and the approach to any kind of health insurance marketing website. It needs something different to attract visitors. It needs the right keywords; keywords that slowly build you a reputation for delivering the goods and the service.

Just remember, getting to page one of Google does not happen overnight. You’re in for the long haul when you want to sell health insurance the right way on the Internet. The flash and dash of some sites may well shoot them to the top ranking, but they won’t stay there, because they used black hat methods.

You need an ethical company that plays by the rules and only does white hat work; good, solid, reliable and fair work that reflects best on you and your insurance marketing business. Do NOT settle for anything less. After all, it’s your business, your investment in your future and your reputation on the line. You want the best to make you the best. You need is an insurance website that reflects who you are and tells people about your passions, your mission and your goals, and your unique selling points.

To live large you need: link backs, a current blog, frequent news releases, lively and interesting articles about your business and a site that is properly optimized for the search engines. That’s asking a lot, but when you find that company, you will be worth your weight in gold when the results are in for your insurance marketing website.

ReadytoQuoteinsurance marketing company, specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

While owning your own business is definitely a thrill, it comes with a whole lot of responsibility and that includes not just running the bricks and mortar part of the business, but dealing with your online presence. If you thought there weren’t enough hours in the day to get to everything done at work, wait until you also try to tackle insurance search engine optimization.

Insurance marketing is a distinct art and you may do it very well with your brick and mortar storefront. Doing it online is an entirely different can of worms; a whole new world in fact. To start with, you need to have the ability to create an insurance website design. If you are a skilled website designer, this will be easy. If you are not, this will be an Excedrin headache, guaranteed.

Along with the pretty website comes a lot of other information you need to be aware of and put into use on your insurance website. For instance, just to name a few things, you need to make sure the design is Web 2.0 compliant. It will do no good at all to use old coding that isn’t supported by today’s browsers.

The website needs to be clean, clear, crisp, professional, and load fast. It needs to have user-friendly navigation, links to all your internal web pages at the bottom, clear tabs, pictures that match the content, content that is clean and has the proper keywords used, proper headers and title tags, fresh copy frequently and – well, that’s a long list of things that need to be done. Is there time in the usual office day to accomplish website design, etc., and the usual phone calls and walk-in traffic? Probably not.

This is one of the main reasons to consider hiring an insurance search engine optimization company; one whose founder has over 25 years experience in the business and knows what is needed to market insurance effectively and with clarity and precision. In other words, targeted marketing, done the right way the first time. Let the business of insurance search engine marketing be your guide to all things Internet related.

Sit back and let the experts quietly do their job in the background and slowly move your site up through the ranks on Google. We say slowly because in insurance search engine optimization, nothing happens overnight. If the optimization is done ethically, effectively, consistently and with a plan in mind, your site will rise steadily and have a good chance of keeping its ranking later.  And really, that is what a good ranking is all about, rising steadily, reliably and visibly. This converts traffic to your site to buyers.

If you need help marketing your insurance website or need a website to even get started, find a company with the expertise to understand insurance and understand insurance website design. You’ll come out the winner.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

While you may very well have a professional insurance website, it might also be just there not doing anything and not bringing you any business. You think it looks OK and try to do something with it now and then, but it never seems to really make much difference. Therein lies the problem. If your online presence isn’t lively, active, easy to navigate, constantly changing and properly optimized for the right keywords, you lose business. It’s just that simple.

When people go online to search for insurance, they want to know that the goods (insurance policies) and services (customer service) you have are stellar. They want to know you have something that meets their needs, something that they want and something that they will buy. That means you need to have a great deal of pertinent information on your insurance website to tell people that you mean business, you know your business and they will benefit from your business. Think about that for just one second.

If you had a personalized, unique, suited-to-you website that was carefully planned, had the right kind of search engine optimization (SEO), relevant link backs, a lively blog, fresh new articles every month about your area of expertise and news releases that gave people even more information about insurance, what do you suppose would happen? If you said your site would get more visitors, you’d be right. Not only would you get more visitors, you should be able to convert them to buyers.

Conversions start with first class service. If you offer that to your website visitors in a variety of ways – a blog with information they need to know, instant quotes, your free and valuable advice and open availability – people will come back. Service is the watchword of the 21st century, something many other businesses seem to have forgotten in tough economic times.

When it comes to SEO, you want a company that not only offers hot designs, personalized to you, but a company that uses social media marketing to boost your image out on the Web. You want a current blog, useful tips and hints, entertaining articles that don’t confuse visitors and a real “people presence.” Have all that and you will thrive on the Internet. That means you can get down to business and run your insurance agency, while the SEO company does its thing behind the scenes, making you look good.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

If you don’t have a quoting function on your insurance marketing website, you may be losing visitors that convert. Meaning, while you may still get traffic, it may not stay and buy a product. Why is this? If people are looking for health insurance rates and want to compare them to other plans, they want quotes – right NOW. If you don’t have a way to do that, that visitor may click away to the competition.

The truth about the insurance market these days is that it is highly competitive and consumers demand enough information to make up their minds about what they need in terms of health insurance. They don’t “just” want health insurance quotes, they also want information about how the various plans work, what the plans cost, how it will fit their needs, what they can do if they are on a budget, and a whole host of other questions.

You need to be able to engage your traffic, answer their questions, provide prompt quotes and tell them the straight goods right up front. For this reason, you need a professionally designed insurance website that gets your message across clearly and with impact. Ask yourself this question: What is the most important thing that I need to tell my customers? Once you have the answer to that, you have the core reason for your website.

To get the right kind of insurance website, partner up with an insurance search engine optimization (SEO) company. If you have an SEO company in your corner, you will have a dynamic, clean, crisp, personalized website that others will envy. It will be the talk of the town. You also want your SEO company to know what they are doing when it comes to insurance agency marketing, ideally doing it every day. When you find that company, your website will be tailored to Web 2.0 specifications and make you proud when it’s finished and launched.

When you choose an insurance search engine optimization company, choose one that does “not” do cookie cutter websites – you know what we mean; everyone has the same site with a different company name slapped into the text. You want original ideas, original social media ideas, original articles and news releases, and original website content. If it isn’t original, you have a major problem on your hands.

And now for another question: “Can you afford to ‘not’ have an insurance search engine optimization company doing your website design, content and social media?” If you have tried to do everything by yourself, you know that you can’t do “everything” by yourself. Hiring a company that is able to provide you with professional insurance agency marketing expertise is your number one choice.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

We don’t mean different in the sense that you have a neon motif for your site or it looks like something a youngster would put together for their first site. We mean different in the sense that your website is the latest, hottest and most up-to-date design that conforms to Web 2.0 requirements. Insurance search engine optimization is changing fast, and he who hesitates usually gets stuck doing things the “old way.”

This isn’t to say that the “old way” of doing things won’t get you traffic; it just won’t get you the “same” kind of traffic you’d get by having your insurance website professionally designed with the right stuff. So, really, to be truly unique and one of a kind, you have to have some really great stuff going for you; something that makes your site stand out and makes people want to come back to it and yes, buy something.

Nodding your head right about now? That makes sense, because in today’s online world, selling health insurance is rough and tumble, which means you need a leg up to be “the site with some great stuff on it.” That little extra edge that will make your site slowly and consistently work its way up in the rankings on Google. Slow and steady wins the race and gives you staying power, so don’t be in a hurry to get where you are going. Take the time to do it right the first time.

To do it right the first time, you need a company that will create a website persona for you that gives you that extra “oomph” and credibility. You want reliability, dedication and a presence that tells people “you” really know your stuff. After all, insurance marketing is as much about the person behind the website as it is about the products. This means you need to talk directly to the people who would buy what you’re selling –mention things like reasonable health insurance, how to choose what plan best suits different people, what preferred status means and so on.

Having said that, what you would also want is to work with a search engine optimization company that captures the true essence of “you” in your insurance website design. If people know who you are and trust you, they will buy from you. It’s just that simple.

So, if you have an insurance website with personality, fresh content (yes, content is still king), up to the minute blog articles, regular news releases about your area of expertise, and an insurance search engine optimization company in the background masterminding your climb to success – you’ve got the world by the tail. You also have the time to tend your online and/or brick and mortar store without worrying about what’s going on with your online website. Sweet! Don’t wait another minute to jump start your insurance website.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.