If you have an insurance website that isn’t doing anything, think search engine optimization.
While you may very well have a professional insurance website, it might also be just there not doing anything and not bringing you any business. You think it looks OK and try to do something with it now and then, but it never seems to really make much difference. Therein lies the problem. If your online presence isn’t lively, active, easy to navigate, constantly changing and properly optimized for the right keywords, you lose business. It’s just that simple.
When people go online to search for insurance, they want to know that the goods (insurance policies) and services (customer service) you have are stellar. They want to know you have something that meets their needs, something that they want and something that they will buy. That means you need to have a great deal of pertinent information on your insurance website to tell people that you mean business, you know your business and they will benefit from your business. Think about that for just one second.
If you had a personalized, unique, suited-to-you website that was carefully planned, had the right kind of search engine optimization (SEO), relevant link backs, a lively blog, fresh new articles every month about your area of expertise and news releases that gave people even more information about insurance, what do you suppose would happen? If you said your site would get more visitors, you’d be right. Not only would you get more visitors, you should be able to convert them to buyers.
Conversions start with first class service. If you offer that to your website visitors in a variety of ways – a blog with information they need to know, instant quotes, your free and valuable advice and open availability – people will come back. Service is the watchword of the 21st century, something many other businesses seem to have forgotten in tough economic times.
When it comes to SEO, you want a company that not only offers hot designs, personalized to you, but a company that uses social media marketing to boost your image out on the Web. You want a current blog, useful tips and hints, entertaining articles that don’t confuse visitors and a real “people presence.” Have all that and you will thrive on the Internet. That means you can get down to business and run your insurance agency, while the SEO company does its thing behind the scenes, making you look good.