Everyone and their dog claims to be insurance marketing experts. But are they?
Some insurance marketing companies lay claim to being insurance search engine optimization (SEO) gurus, but are they really? Usually not. There are very few SEO companies that can claim they have over 25 years of insurance experience. However, when you find such a company, this is the answer to your insurance marketing prayers.
One of the first things you should be told by an “expert” insurance SEO company is that your website needs to be created with conversion in mind and needs to be user friendly. That merely means is it easy to navigate, is the information on it easy to access, is it relevant information for users and are you easy to contact? While many think that insurance SEO in just about keyword placement, this is a myth. Insurance website optimization is not just about keywords, it is about optimizing the experience the user has when they visit your site.
At one time, websites thrived on inbound links. Then, Google said they were going to block paid links, link exchanges, website directories and any links about anything that had nothing to do with your insurance website. In other words, relevancy has become the watchword of the day. If it’s not relevant, and a quality link, it does not do you any good in your marketing and ranking attempts. Relevant, quality links are real links and thus valuable for your website.
This isn’t to say you can’t still get links from some website directories, because you can, they just need to be respected and well, relevant. For instance, Yahoo Directory or Joeaunt.com. Using insurance directories or resource guides helps to drive quality traffic to your site, because their content is relevant to your insurance website. The most important point here is that content driven links are highly valued. News releases, articles and blogs published within niche communities offer high quality links with long-term benefits.
One important thing to keep in mind is that your content, and any other activity, needs to be synced with LinkedIn, Twitter and Facebook, and Google +. Today, social media is the driving force behind insurance website marketing. The more active your insurance agency, the better it looks to followers and the search engines.
If you want to be rock stars, find an insurance SEO company with experience in the insurance industry. Your insurance website and all other optimization techniques will be highly relevant, because they have the experience to market insurance websites.