Year round, your insurance website is marketing itself online. It needs to be the best it can be.
You already know that in order to make a living online, your website needs to perform seamlessly with Web 2.0 applications. Period. The older the website, the more problems newer browsers will have accessing and displaying it. The older the website, the more difficult it is to access in the first place. Some or all of the elements do not work properly, forms are not functional and, well you get the idea. Your insurance website is a potential goldmine, so it needs to be optimized and ready for today’s visitors.
Insurance marketing, on or offline, is about consistency, attention to detail, getting the company name out there, and providing superior customer service. It is about keeping your website up-to-date, fresh, interesting, and compatible with social media. So when do you find time to run your business? Fair question. The answer is, you need a team of search engine optimization (SEO) pros to promote your business consistently and with integrity by using the right keywords and phrases.
The reality is that there are not enough hours in a day to do online marketing and keep a website current. Handling the other aspects of your insurance business is a full time job in and of itself. Add in the learning curve to get the SEO right and suddenly the day ends with the feeling that not much was done. One person just cannot do everything on their own. They need a team of SEO specialists with insurance industry experience who know how to drive traffic to your insurance website.
Imagine your own insurance website that offers fresh content frequently, interesting blogs with thought provoking information, articles with unique information and news releases that put your company in the position of being an expert in the insurance marketing industry. A site like that featuring interesting things for everyone who visits is pretty appealing, and it can be yours for the asking by finding the right insurance search engine optimization company.
Why would you place your trust in such a company? The answer to that is easy. If the company co-founder worked in insurance marketing for more than 25 years, can get you more conversions and keep your own insurance website on page one of Google over time, you need to look into having a SEO expert help your insurance company.
ReadytoQuote.com specializes in marketing insurance websites online. Learn more at http://www.readytoquote.com.