Want to hit the first page of Google? Then you need someone in your corner that knows what they are doing, and knows how to use search engine optimization (SEO) to get your company website there.
A skilled company will help you see appreciable results within a six-month time frame. It takes time to climb the ranks, so know that is just how the world of search engines works. When you put the proper SEO plan in place, things will start to happen – like seeing your insurance company on the first page of Google rankings.
Why is SEO so important? You have a product that will sell. Health insurance is a major necessity, even for those who are not insured. Now that may sound a bit like a mixed message, however what we mean is that health insurance is essential for everyone no matter what their insured status is because at some point in their lives they will need health insurance in some form or another.
Your insurance company wants to be right up there when people go looking for health insurance quotes. You want to be positioned correctly to entice people to visit your website, which is also optimized with all the SEO bells and whistles. Having the correct SEO strategy ensures your website is unique, stands out among the crowd, and makes people want to do business with you.
Why have your own personal insurance website? Here is the magic bullet in marketing – if people know who you are and get to understand what you offer through what you feature on your website, they are more inclined to buy health insurance from you. They will buy it from you as opposed to the generic big name websites, because they feel they know you. This is called relationship marketing (or attraction marketing).
It is that simple. If people feel that they know you and your own stylized, individual website is overseen by marketing professionals, the writing, design and SEO will all help your business. From here, your website stats go up nice and steady, eventually winning the race. Find a winning company that puts the time in for you and handles all the details, so that all you have to do is run your business.