Want to get and keep customers? Offer them what they want and fast.
If you want to get and keep customers on your insurance website, you need to offer them something they want. Typically, that would be instant quotes. And, you want to have them very visible and simple to use. The 21st Century has brought us some good things, but it has also made people impatient to get information as quickly as possible. If you can offer instant quotes on your insurance website, you have a leg up over the competition.
When it comes to a quoting engine, you will want to ensure customers have the ability to get at least three quotes at once. They can get more, but three are a good place to start. People are initially looking for price comparisons to suit their budget. The nitty gritty of what the insurance policy contains and covers may come later. Some individuals just do not read their insurance policies, so this is not essential on the instant quote engine. Thus, you need to strive to provide prospects with enough salient information to help them understand what you offer and what it means to them when they buy from you.
If you do not have relevant information on your insurance website, you can count on your visitors clicking away and going someplace else. That is a potential lost sale. Do you have the time to work with your website, make it easy to navigate, pack it with great information, have instant quotes and use the right, relevant keywords? There is a good chance the answer to that is “no.” Really, would you have the time to do that? Most busy agents do not.
Remember, when people visit your insurance website, they are not visiting just because you offer instant quotes, although that is part of the reason. They are visiting because they want to find out more about you and your services. They want to check out the blog, the articles, the tone of the site and how it presents itself.
When your site is clean, well laid out, navigationally friendly, offers relevant material people need and will use, you are well on your way to converting a visitor to a sale. To live up to the expectations of today’s Internet surfers, you need a search engine optimization (SEO) team to tweak your site to maximize its effectiveness and get it to a better ranking. Get a team that knows the insurance marketing industry and the SEO side of business. These are dollars well invested.
ReadytoQuote.com specializes in marketing insurance websites online. Learn more at http://www.readytoquote.com.
