Opt to get exclusive health insurance leads, as they offer you the best source of conversions in the long term. They only come to you. You work them to the very best of your ability. You offer good service and a good product for a reasonable price and know your policies and insurers very well. This makes you part of the sales package when selling health insurance, and that’s not bad. It’s who you are and how you come across that encourages people to respond in a positive, buying frame of mind. Exclusive leads are worth the extra bucks.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Online marketers always make out that there is a huge secret to marketing online. That’s actually a whole lot of hooey. Marketing online takes work, good leads and dedication — period. That’s no secret. But what about the money you put out to buy leads from a lead generation company? Couldn’t you generate your own leads? Sure you could, but is it worth it?

Let’s consider a few realities here. Generating leads takes a huge investment of time and dollars, not to mention the necessary skill to target the right market niche. Do you have search engine optimization training? Do you know how to target certain keywords? Do you know what you want to specifically market? Do you know how to market insurance products in a highly competitive market?

If you answered yes to all of those questions, you don’t need to be reading this article. If you stumbled over a number of them, buying leads from a lead generation company that knows what its doing is your best bet if you want to convert leads into solid customers. The top notch lead generation companies have the art of gathering leads down to a science. An agent just starting out is not going to be able to compete, but if you are determined to try, it is worth the learning experience.

If attempting to garner leads on your own, be prepared to face the fact that many of the leads you may be able to generate — from a contact form on your website, via pay per click (PPC) ads, e-zine and magazine ads or elsewhere — may suffer from being too generic.

Say you offered a free iPad to the 30th person to contact you about health insurance. Yes, you would get leads, but they would be more interested in the iPad than the health insurance. That’s an expensive promotion and a waste of marketing dollars. It is not properly targeted. It does not provide many potential viable returns, and those who do respond are not “leads” in the true sense because they are not genuinely interested in buying health insurance.

If you source your leads from a lead generation company, you get pre-screened, pre-qualified leads in real time. You get people who actually want you to call them and provide them information about insurance. Those leads do convert, do not waste your time and can be the foundation of a very financially prosperous business.

If you want to spend hundreds of dollars on a mail campaign or PPC ad campaign to generate leads, go ahead and try it. Keep statistics on the number of conversions made with each approach. Then, buy leads exclusive to you only and see how many convert. The numbers, on comparison, tell all.

Marketing insurance is a tough job, particularly in this economy. Why waste time and money on trying to generate your own leads when you can get them ready-to-go and ready-to-convert?

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Being an insurance agent means you need to be aware and responsive to all kinds of customers, what they need and want, and how they prefer to do business. Approaching a senior who eschews technology through electronic methods will probably not be effective. Deal with them in the manner in which they are used to doing business — personally, one-on-one, at a kitchen table, over a cup of coffee and cupcakes.

These days the personal touch and human connection is absent from most business transactions. Many deals are done online and the buyer and seller never see or meet one another. Sure the Internet has broadened our marketplace, but it has also made them impersonal. Selling insurance is about catering to your clients’ needs. Do that and you have a client for life.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

But, what if you don’t have a list of leads? What if you are just starting out? What do you do? Even without a list of leads, you have plenty of things you can do to attract customers. Begin with webinars once a week and try to make sure you have at least 10 people on each webinar you host. Thirty would be better, but since you are just starting out, a realistic tally would be ten.

Actively encourage questions and feedback. Invite all those who participate to come back and bring a friend. Sessions should be packed with valuable, relevant information about various insurance products. It is important to use live case examples about times people’s insurance has paid off in a big way.

Personal anecdotes sell insurance. Sometimes it’s just that simple.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

In order to move your agency toward being steady and financially stable, it is important to focus on one question: How many new people (potential customers) have seen and heard a full marketing presentation of your products? Make your sole focus marketing presentations, while someone else at your agency takes care of existing customers, and watch your bottom line blossom.

The only way to garner more insurance sales is to be creative, think like a buyer and offer what the customer needs, not what you want to sell. Push out of your comfort zone to do something different, radical, unexpected and see the results. Even an approach that gives you cold feet at first can surprise you if you give it a chance.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

When automation is used to keep in touch on a regular basis with your client base, make sure what is sent is interesting, relevant, funny, touching or tells a story. In other words, make your communications lively and one-on-one, like you are having a cup of coffee with your customers. Use your emails to cross and upsell, without being blatant about it. Yes, you’re in business to sell insurance, but there’s no newd to be beat people over the head about what you sell.

Educate, entertain, elucidate and endure – the four Es of email marketing – and you have a winning outcome.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

This relates to another point anyone using email marketing needs to know: how to take an ethical approach to collecting email lists. Provide customers with an opt-in option, offering them the choice of signing up for a newsletter or other content. If you automatically collect names without asking, you are asking for trouble from angry people who resent being solicited without providing their consent.

Insurance agents also love automated email software for its ability to multitask. A well-run program can market more than one product or service at a time, send out a series of emails and gather everything into one place for analysis. With extra marketing time for other tasks and multifaceted approach to getting your information to potential clients, a well-managed email marketing campaign can definitely cut costs and even boost sales.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

The one thing to remember when working with leads is that having options widens your chances of converting even more clients into long-term customers. So it’s a good idea to use more than one method of gathering leads so you can see what works the best for you. Automated email campaigns can get leads automatically, and you can even program them to send information to customers, and other contacts, over either a predetermined period of time or at certain times of the day.

As simple and useful as this concept is, it does not work the leads for you. You must still return phone calls, set up appointments and send out information.And because the email leads are not pre-screened, you may find yourself spending more time on figuring out which leads are solid, while weeding out the leads that are fake.

While this system does save you marketing time, you must still stay on top of campaigns, changing the content of your emails to reflect what you are currently offering, and to keep all your messages fresh and relevant. Keep tweaking the system and over time, you may be able to build a significant customer base in conjunction with the customers garnered from a lead generation company.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

About the only way to build a truly successful insurance agency is to convert a continuous stream of leads into customers. Expanding business, and doing it in a cost-effective and efficient manner, is a top priority in an environment where cold calling and chasing relatives is no longer sufficient.

There are a number of ways to source leads, but which are the good, bad and ugly? Where does one go to buy leads that, if worked diligently, do convert?

The main way to ensure that leads are solid and won’t amount to merely chasing people that six other agents have already called is to buy them from an industry leader in lead generation, such as benepath.net. Working with a trusted source eliminates bad leads, recycled leads and fake leads.

Today’s world is a fast-paced, hectic milieu, so time is of the essence when connecting with a potential lead and beginning the process of conversion. Instead of chewed up leads that cost a lot and offer no return on an investment, it is shrewder to opt for exclusive insurance leads, ones that definitely have the potential to pay off. The exclusive leads come only to one agent, in real time, and if worked as soon as they arrive, can create a sales record that will be the envy of the office by the end of the month.

For precision and accuracy within an acceptable narrow parameter, one should deal only with a lead generation company that has been in the business for years, verifies its leads, pre-screens them and ensures the customer gets them as fast as they arrive. In other words, one should deal with a company that only collects leads who are serious about needing insurance.

Sign up for leads from a lead generation company that offers productive real-time leads, not old and cold leads. Marketing industry experts have estimated that the value of a lead drops dramatically after two days. The caller may lose interest in buying a policy or they might buy coverage from another provider. With real-time leads, an insurance agent can call a client almost the instant they complete the online lead form and well before they lose interest.

Being on top of virtual leads instantly is a proven method of strengthening a sales record.
Investing in a lead generation company that offers a wide variety of filters to cull out “iffy” leads is a good indicator that the company understands the value of time in an industry with none to spare. Filtering directly targets clients that are likely to buy a policy and removes leads that are not worth working (e.g. leads with pre-existing conditions).

Though filters are not usually free, they are worth their weight in gold, helping to select the best possible potential customers genuinely interested in the offered policies. For qualified leads that are ready to go, an insurance agent’s best bet is a lead generation.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Agents wanting to ensure they have a constant source of income due to leads turning into customers should aim to sell highly lucrative group health insurance policies. This class of policies are typically considered to be gold. Of course, the sales do not just “happen.” Any leads need to be worked to be converted.

However, before putting the cart before the horse, the first step to finding lucrative leads is to know where to look for the leads. To that end, agents should know the market by staying on top of it constantly. Looking at all angles and considering creative ways to sell group health insurance is essential. The fact is everyone needs medical insurance and that includes those who work for companies offering health insurance as a benefit to their employees.

The market is not individuals. It is a group of people working for businesses that offer health insurance. These companies may be small or large, but they still want a reasonable price for group health insurance that does not put them in the poorhouse. That is where This is where expertise comes into play. An agent knows which policies suit each business. This strength, a knowledge of the market and customers, easily translates into ability to close a sale.

It’s quite usual for potential group health insurance customers to take time to make a decision about buying a policy. One should follow up consistently, with good information and stay in touch, even if it does seem to feel like nagging the potential buyer. Part of a good sales strategy is to stay on top of the mind of a potential customer.

Without follow up,agents stand to lose out when another picks up where the first left off. Persistence in contacting leads, rather than insistence, is key. Being there when a potential client needs to know something before making a buying decision is a smart move. To that end, agents should have or cultivate the confidence in their ability to sell and service the group health insurance market.

Businesses not only want a good policy, they want a good agent who knows what they are doing and can help them with any issues or questions they may have. It’s best to be the solution before a problem arises. Scheduling appointments and keeping them, while being willing to be flexible with changes on the part of a business owner can go a long way. Their life is often not their own and an appointment planned may not happen due to an unexpected event.

An insurance professional should fit into the client’s schedule, not the other way around. Being in the insurance business means being where and when a customer needs assistance. Following that dictum, knowing policies, and staying a step ahead of customers needs can help anyone to stay ahead of competition.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

The fact is that the more you have to market, the more creative you need to be, which keeps you on your toes and gets you out of your comfort zone when it comes to trying various marketing approaches. Now is not the time to stagnate and do a one product mega-blitz over and over. Diversify. It’s the safety net of all insurance agents offering various products. Isolation when it comes to marketing on any social media platform can be the kiss of mediocrity. Avoid it at all costs.

Benepath is the leading provider of exclusive life insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Proper conventional marketing is a good place to start, but an effective marketing effort also requires creativity. Personality has become important to every agent’s work. An expert insurance agent has a sense of humor and goes out of his or her way to make certain clients get a policy that suits them. He or she also frequently considers what can be done to attract and retain customers.

Part of those plans depend on the purchase of good leads from a reputable lead generation company. A useful lead will always be sold on an exclusive basis, and the person attached to it will always have called or or filled out a contact form asking for information. 

Once they have converted, these kinds of customers thrive on a customer appreciation program.

Clients feel valued when they know their business is important to their agents. Quality insurance agents find a way to show their appreciation on a regular basis. Some even step back to direct mail to thank clients personally. Postcards or letters saying “thanks” are memorable. Appreciative contact helps agents to retain existing clients. Happy, consistent clients are much more likely to recommend their agent to others — bringing the agent yet more customers to keep.

An agent might also send regular newsletters to leads once they have communicated with each potential client on the mailing list about his or her health insurance needs. Interesting tidbits of information, personal stories about an agent’s own family and pictures all add interest to a widely distributed piece. People enjoy finding out things about people they know. It increases familiarity, which tends to increase sales.

Successful agents also market through their own websites. A business site can be a window to the world, and while working leads, it can be among an agent’s most valuable resources. Agents can send the leads they purchase to their website and give them a guided tour through the services available with updated information, easy navigation and fresh content to surprise and impress.
Never stop marketing leads with personality and skill. Determination and creativity make sales.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

If you aren’t comfortable writing good copy, hire it out. Your online marketing success depends on well-written, smart and lively copy. If you want attention, time your deliveries and fulfill your promises. Don’t keep readers waiting too long for real information, or they may choose to click away.

Cellphones are now the primary tool for email access. On a small screen, it is especially important to deliver your point quickly, expediently and honestly.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Insurance sales require not just tenacity, but ingenuity. Social media allows you to reach the upwardly mobile younger generation, the best prospective buyers for final expense insurance. Young people can protect themselves from all the “what if” moments in life by purchasing coverage now.

Start with a website or blog of your own. Populate it with quick bites of high-quality information so that potential customers can hit, read and run while accessing your site on a mobile device. Anyone you talk to, email, chat with or socialize with should have your website address. That way, you can convert potential clients from visitors to customers.
Consider Google AdSense, paid ads and/or pay-per-click campaigns. Make sure your ads are posted in the right places by targeting your audience and the websites that demographic visits. Be smart about bidding for ad placement on search engines, and take the time to choose your keywords carefully. Thoughtful paid marketing ensures relevant clicks and a higher return on your investment.

When visitors land on your page, you can offer them a quick registration form to obtain their contact information. When a visitor fills out a form, you generate your own final expense leads.

You could also try co-generation for a cost-per-action strategy. Co-generation happens when you place an ad on websites that are related to insurance. When someone fills out a registration form, they get your offer too. They can then sign up to receive what you are offering – like a newsletter or a discount coupon. You only pay for visitors who register on your website, not for those who click and leave.

Consider guest blogging, which allows you to connect with the readers who comment on your posts. If someone reads your blog, he or she is more likely to convert when diverted to your website.

Finally, supplement your efforts with final expense leads purchased from a reputable lead generation company. The leads you buy ensure a steady stream of ready, exclusive prospects.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Whether you’re just starting out in the insurance business or you’ve been in it for a while, health insurance leads stay one of the smartest investments you can make with your marketing dollars. The leads you receive are targeted to the niche and demographics you want. 

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

The advantages of final expense insurance leads actually come from their lack of popularity. Many agents prefer to avoid this class of leads because death is not a wildly popular topic with potential clients. And an unpopular topic is likely to create an unpopular product.

Given that presupposition, agents traditionally sidestep these leads, feeling they are not productive. And that leaves the market virtually untapped. Moreover, the lack of popularity does not translate to a lack of sales if the agent in question understands the product and the need it fills well.

When you buy leads from a reputable source, you are able to specify the geographic area you want, get the latest leads on an exclusive basis and save time trying to convince potential leads that they need your product. When you purchase a lead, the contact has already expressed interest in it.
Before paying for leads, conduct some market research on the company that piques your interest. Find a lead generation company that properly filters leads in accordance to your specificity based on age, profession, geography and insurance product preference.

Start with a small number of leads to test the waters. Investing in bulk leads may be a waste of time and money. Once you get a sense of the quality of leads offered by a company, open other options to refine your lead criteria.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Make sure you are buying from a company that knows what it is doing, stands behind its product and works with you as a team. It’s your money. Your business. Your reputation. Take care of it and work only quality leads from quality sources.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

When you buy leads according to your established specifications, you build your business in a certain niche. If you attempt to stretch yourself too far and follow leads into an area you do not handle — because you think you could wing it or refer it — you risk making a mistake, mishandling a policy, short changing a client or selling the wrong type of policy. Your reputation is at stake.

Make sure you follow leads that will help you grow.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

The internet’s potential for speed has also led to higher expectations of client bases. Now, you need to be on the constant lookout for new ways to grow your client base. Internet resources can virtually and instantly provide you with a large pool of potential clients. The more online leads you have, the better you do. The better you do, the more you bank in sales.

Web convenience has also eliminated the need for most traditional paperwork. Some lead-generation methods leave you virtually file-free, since their prospects arrive in detailed, complete emails. A reputable online lead generation company can provide you with solid, verified leads that can help you build a financially healthy insurance agency. Everything you need to know is delivered to your inbox on the schedule you choose.

You may wish to build your own website to generate leads. If do you create your own lead generation website, though, remember that those leads have not been screened, pre-qualified or vetted. To avoid these obstacles, consider finding a lead generation partner to truly move your work into the digital age.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Sure it might seem like a risk at first. It may also seem expensive, particularly if you opt to go with exclusive leads, which are, hands down, the best investment you could make in growing your business. The thing to remember is that you always need a continuous supply of leads to make ends meet and start to earn a good living. By buying leads, you can tailor them to precisely what you want, when you want them, and then work them to conversion. It does not get any easier than that.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Fine. Those words are actually what prompted the growth of lead-generation companies. Now people can choose to speak with insurance agents, if they want, by simply calling in and asking for information, or filling out an online contact form expressing an interest in getting a call from someone.

Voila. Your lead from a lead-generation company is ready to go, ready to talk to you, ready to listen and more than likely ready to buy once he or she gets the required information. Leads come in real time, prescreened and prequalified, ready to be worked. Who needs cold calling when leads make life easy?

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

If you are smart enough to recognize that daily leads can become daily conversions, then you also know that you can build on those leads to keep ahead of the curve. Don’t give up on leads that seem shaky. Keep working them for four to six weeks; sometimes, health insurance customers need time to make up their minds. Some will buy immediately, and others will take the full six to eight weeks. Be patient with leads who want to take their time and combine them with incoming, immediate leads. Why not give the Lone Star State’s potential customers a try?

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Your potential customers deserve to work with agents who know what they are doing, know what they are selling and can answer just about any question thrown at them. If you don’t know what you are doing, you can expect to struggle.

So, before you order health insurance leads from a lead generation company, make sure you become a product wiz. It takes more than initial sales to make a business successful. You also need to know your products and to back up your sales with service. If you can’t do everything a customer needs, your ability to keep them as customers diminishes.

Look at it this way. If you wanted to buy a product, but its seller was not sure what the item did or why, would you go through with the purchase?

Study your products. Your knowledge sells insurance.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

The business of death is expensive, and potential clients would be well-advised to carry final expense life insurance to protect their families from the final bill.

These days, funeral costs can run as high as $10,000, paid out in three parts to a funeral home, a cemetery and a headstone manufacturer. It can be a significant financial burden for a person to pay such bills all at once, especially while grieving. It only makes sense for families to have a final expense insurance policy in place to cover those expenses. As an agent, you have an opportunity to work the leads you receive and to help educate people on the reality of the costs for end-of-life services and burial.

Not sure how to find final expense leads? There are number of ways, and one of them is to generate your own, but in general, your best source will be a lead generation company. Before you buy any leads, determine which demographics you wish to approach and make a list. That list may include seniors, short-term insurance policyholders, term life insurance holders and perhaps those who are not eligible for traditional insurance.

Most seniors do not buy life insurance once they have retired, but they do see the value in insuring their funeral and burial expenses. Since policy coverage is relatively inexpensive, you have a good selling point to make conversions. Short-term holders usually have insurance in place for particular life events, such as the duration of a mortgage.

Many of these potential clients are interested in insuring their final expenses as well When term life insureds outlive their policy terms, they like to have burial coverage in place. And those who cannot get traditional insurance tend to depend on their savings. Final expense insurance is a good option for them to avoid spending their inheritance and estate savings on their own burial costs.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Partner that trade show booth time with your online insurance leads for the greatest efficiency. These leads have been pre-screened, and each one has already indicated his or her interest in receiving information.

If you take your time and reach out with personality, you stand a good chance of converting both booth visitors and leads into customers. You know your products. You offer good customer service.

You also know a good investment when you see one, and online insurance leads can become a generous source of funds to build your business. While you wait on trade show leads, follow up instantly on the daily leads sent right to your inbox.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Instead, send links using an online email campaign. A web approach makes more fiscal and environmental sense. You can include digital health insurance brochures and other related documents in your campaign; readers can follow links to online items to read and consider.

No matter how you send out your marketing materials, make sure you buy your health insurance leads from a reputable lead generation company like benepath.net.

These leads are pre-vetted and pre-screened. They arrive in real time and deliver, for the most part, ready-to-buy customers. Of course, some will take up to eight weeks to decide what they want, but if you follow up and follow through consistently, that business can be yours now and for the future.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Insurance agents have all had some experience with lousy leads. These leads are so chewed up by the time they reach the agency that there is no sense in even calling the contact. Shared health insurance leads can be an agent’s nightmare; who would want to call an exhausted content who has already spoken to five or six other agents? The cost of shared leads is painful, especially when contact after contact hangs up immediately (or, even worse, shouts and invents brand-new, unsavory names for you). It’s disheartening, discouraging, depressing — and completely unnecessary.

If you want to pursue promising leads with your time, be prepared to invest in options that suit your demographic and geographic parameters. If you choose the right kind of leads for your agency, the initial costs will recoup itself in the eventual profits. Quality leads do have a higher upfront cost, but “saving” money on leads will only delay (if not prevent) your success as an agent.

If you invest in well-chosen leads, your business will grow accordingly. If you choose to “save”, you will get what you did not pay for. No matter the quality, leads are a significant expense. If you choose those unlikely to pay off in the future, you are choosing to waste time and money.

Many poor-quality leads do not offer genuine contacts, and they often contain misleading information (from tire-kickers and pranksters to the family pet). Who has such time to waste?
Before you buy, give some thought to the three things that make your agency the best in the business. Your policies are fairly priced and offer good coverage; you are able to respond with integrity and intuition to what people want and need; and you know how to communicate effectively with those seeking insurance. In today’s society, everyone must have at least one form of insurance. A good agent can help a potential customer through the maze of options and explain the necessities and benefits. By using your time and money to pursue quality leads, success will be yours.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

You got into this business because you wanted to help people find the right kind of insurance, uniquely suited to them, and because you planned to make a profit. By investing in health insurance leads, you have a constant supply of potential customers. Pursue them as you have been taught in training and turn those insurance leads into your amazing success story.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Even more importantly, you need to learn about your client’s perspective before you start a sales pitch. Know each of your clients; the life stories you hear will define the best policy for each lead. It may not work to offer uniform suggestions or generic policies. In fact, you may drive a potential purchaser away from buying life insurance if he or she feels unheard.

When you contact a lead, find out where he or she is in life. Listen closely. Details will give you clues to help you tailor a policy that will specifically suit each need. Keep asking questions and get a good sense of what would work best for your lead’s family situation.

Work on developing a good relationship with your prospect. This does not happen overnight. It may take several weeks to form a working relationship — a relationship your potential buyer may need to make a financial commitment and purchase a policy. Go slowly. Pace yourself according to your buyer. You will know when the time is right for a sale.

Sales depend on more than just good relationships. You also need excellent communication skills. These skills allow you to break complex insurance issues down into layman’s terms. A concept may make easy sense to you, but it may mean nothing to someone who just wants to know that his or her family will be supported in the future.

Follow up. Follow up. Follow up. It is the most important thing you can do when working life insurance leads. If you do not follow up, you do not know where your lead stands, and you may lose the sale. When you follow up, you can work a lead thoroughly. Stay in touch until you receive an answer, but use your common sense as a barometer. You will know where a prospective client stands in the sales process when you speak to him or her — just as you know when that client has decided to purchase.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Opt for exclusive health insurance leads, as they offer the best source of long-term conversions. Since they only come to you, follow them to the very best of your ability, then offer good service and a good product for a reasonable price. Know your policies and insurers very well. Exclusive leads are worth the extra cost. Your working contributions can be one of the best selling points for the health insurance you offer, and that’s not bad. Your personality and knowledge can encourage people to respond in a positive, receptive frame of mind.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Just remember that when you work leads, even if they are hot off the presses, you need to take your time and allow your leads to make a purchase decision. Some will buy right away, because they knew what they wanted and were ready to spend the dollars to buy it. Others need to be walked through the process of spending their money. They need to know all of their options to make an informed decision.

If they don’t buy right away, keep working the lead. Sometimes, buyers take as long as six-to-eight weeks to determine what works the best for them. If you work with them the whole time, chances are it is you they will call when they are ready to buy a policy.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

That may include specific locations, a certain demographic that you want to target, people in certain age ranges, families with children, families with higher or lower incomes, the list goes on. It’s up to you to decide what works the best for you in terms of how you like to work your leads. Once your find your rhythm, you’ll find it easy to get into the sell groove.

Remember to sent a thank you note to the people you spoke to. Sure, they called for information, but they did not have to speak to you in particular. Courtesy goes a long way these days, as does the personal touch. So, do it right the first time and your customers will stay, not to mention refer you to others. Much of what you sell is directly attributable to YOU. So, remember to provide the best service possible.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

If you’re in the business of selling insurance to people, then you need to be connected to them consistently. That does not mean sitting on their doorstep or constantly calling them to set up appointments, but it does mean staying in touch on a personal and personable level to offer assistance. Yes, social media is a real boost in this area, and if you don’t use it, get busy and find out how to use it. Social media is a gold mine of opportunity for health insurance leads.

Once you get to know people on Facebook, Twitter or LinkedIn, you’ll be in a position to ask for referrals from people you have already helped to select health insurance that works for them. They are your word-of-mouth referrers and have the ability to help you grow your social networks exponentially.

The best thing about social media? It’s free. You do not have to invest your hard earned money to use it.
Be natural online. Be yourself. Be approachable, personable and demonstrate your knowledge. If you just be who you are, the real you, you can deal with just about anyone who asks you questions or wants your opinion on various health policies. If you approach things from the point-of-view of being efficient and effective, you can’t go wrong. Insurance can be a tough sell. That is nothing new. These days, it’s who you are and how you handle yourself online that will also generate more leads and customers.

Do you carefully listen to your prospective and existing clients? If not, get with the program. If you have sharp listening skills, your ability to comprehend what a client wants works in your favor, and helps you to capture their trust. Everyone wants to be heard. If you listen closely and hear what a client really wants, and ask right-on-point questions, your ability to make sales increases accordingly.

Some agents think they don’t need to hand out business cards any longer, because they do business on the Internet. Wrong. Not everyone has a computer, knows how to use one or even uses one if they do have one in the house. Most certainly they do not carry it with them to meetings or lunch engagements (iPhones aside).

Having something to physically hand to a potential customer makes the contact that much more pertinent and personal, and that is what connecting with people is all about, the personal touch. They have something they can reach for and use immediately if they are not by a computer, or do not want to take the time to search online for you and then jot down your phone number, or call it direct.

Always remember, it is the personal touch that appeals to more and more people these days. The fact is mobile devices have turned our society into secluded, aloof and difficult to talk to people who would rather text something than pick up a phone or go visit someone. The social disconnect inherent in that is scary. Dare to be different and make direct contact when you can.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Sure, you’ve likely heard that line before, and in some cases it IS true. In others, not so much. So before you invest in buying leads, consider what YOU need to make your business grow, expand and stay healthy. You want exclusive health insurance leads that pay off when you call them. Leads that are pre-screened, pre-qualified, in real time and virtually ready to buy, either immediately (and yes, that does happen), or a bit later.

Sure, the exclusive leads are more costly than shared or aged leads, but that’s because you are the only person getting them and they are ready to roll. Things just don’t get much better than that. Work those leads with a passion akin to being on fire, and that’s what will happen, your business will grow by leaps and bounds. All in all, spending a bit more money up front is worth the payoff later.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Did you realize that it’s a whole lot cheaper to use Internet leads versus direct mail leads? And we don’t mean a little bit cheaper, so it’s a toss up as to which way to go. We mean buying Internet leads is up to four times cheaper than a direct mail campaign. Now THAT is worth checking out.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

They know that if something happens, they want those left behind to be able to have financial resources to move forward with their lives and be protected. Some start looking online and that is how you can end up with exclusive final expense leads from a lead generation company.

Let’s face it, death and taxes are two topics most people would rather avoid, so finding final expense leads on your own is tough slogging. Buying leads saves time over trying to do it yourself, not to mention the fact that those leads are pre-qualified and may mean closing a sale right away. That’s good for business. Check it out.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Gone are the days of trying to find new leads the hard way. Now, thanks to technology and the fast-moving transfer of information via the Internet, you can get real-time leads sent to you every day, if you want. Benepath.net offers pre-qualified leads, leads that actually provide you a viable, pipeline of business, as much as you want, in the areas you want and even in your local geographic area, too.

Just specify what you are looking for, find out things like what happens if you do get a dud lead, how often you can have them sent to you, whether or not you have choices in various demographic niches, etc. It’s well worth your marketing dollars to get insurance leads the easy way – delivered to your inbox.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Leads are, without too much of an exaggeration, the lifeblood of an insurance agency. While you could go out and knock on doors and talk to all your relatives, right down to your fifth cousin (once removed), it’s likely not a great idea — not to mention a waste of time. In other words, your personal market is limited.

What you want is a market without borders and without limitations. You can set things up in your favor by considering two kinds of leads: exclusive, pre-qualified health insurance leads; and aged health insurance leads. Aged leads are not as current as those that come to you in real time, but they are just as valuable if you work them with due diligence.

Most aged health insurance leads can range from 3- to 90-days old and if worked properly, can be just as profitable as real-time leads. One other bonus is that they are less expensive. Whether or not you want to try aged leads is a personal choice, based on how you work. You can try both types and see which best suits your style. Another thing to think about when considering aged leads is that they are leads that are no longer being swamped with calls from other agents, particularly if they were sold as common or shared leads.

Overall, buying leads is just half of the battle. The other half is working them diligently by giving them top-notch customer service and reasonably priced products. Your personality and way of handling health insurance talks is the key to your sales success. The more a prospect knows about you, the more they feel as if they know you. That typically engenders a sense of trust that leads to a sale. It’s not rocket science. It’s the science of understanding people and treating them with respect and dignity.

If you take the time to work with aged leads, they can offer you an undiscovered gold mine of business. You are prospecting for the gold buyers that the first set of agents could not convert. Anything is possible, providing you have an appealing way with people and know your products intimately so that you may answer any question you are asked.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

If you get an odd feeling about a company, pay attention to that. You are in business to make money, not lose it on leads that get you nowhere. An example of what we mean is buying final expense leads that are really reasonably priced, so much so that you get excited and buy a huge number.

Later, it might turn out that the reason the leads were so well-priced was because they had already been worked over by others, were culled from various ads on the Internet and not checked, were duds or were for people who had not even filled out any forms asking for a quote. Someone else did it for them. To avoid shams like that, spend the extra it takes to get exclusive final expense leads from a stand up company with a good reputation —- like Benepath.net It’s your business. Make the most of it.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Marketing dollars these days, with the insurance industry poised for huge changes soon, need to be well spent. An agent needs to focus their time wisely while sourcing new clients to build a business. The most innovative way to grow an insurance agency these days is to cut the cold calling drudgery right out and buy leads that come directly to you inbox, daily, weekly, monthly, or whenever you want them.

Imagine have pre-screened buyers ready to talk to you when you call. Imagine making a sale without chasing an endless list of people you are not sure are even interested in health insurance, but someone’s brother’s cousin’s uncle’s aunt said to call them. Health insurance leads from a reputable lead generation company are the foundation of your business. Grow to your goals with Benepath.net.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Will you go the traditional sales route and sell in person or over the phone, or combine those approaches? And, before you get ahead of yourself, you need to line up exclusive final expense leads through a reputable lead-generation company, a company that stands by its leads and only provides you with precisely what you require. For example, if you order exclusive final expense leads, that is exactly what arrives in your email, as often as you want.

The leads are pre-screened, pre-qualified, and as ready as they ever will be to buy a final expense policy. You only need call these real-time, quality leads, and outline what the policy provides, how it works and the premium price. Make an appointment, if possible, and close the sale in their home. If that is not possible, due to distance or scheduling problems, close the sale on the phone.

The only thing you seriously need to be these days is flexible, not just for yourself, but for your customers. Face-to-face time is nice, and tends to increase a buyer’s level of confidence in you, if you are able to make arrangements to meet. However, with the fast pace of living nowadays, that often does not work out.

Just keep in mind that if you plan to sell insurance to seniors, meeting in person has the potential to net you more sales than solely relying on a phone pitch. It allows your prospective customers to get to know you, ask questions and evaluate the answers and your credibility.

There is no question that exclusive final expense leads are the way to go. They are worth the investment you make, as they have been proven to convert more often than not.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

The worst feeling in the world, when you are starting a new insurance agency, is not having enough clients and not knowing where to get more. It’s an uphill battle for the first six months, until you get the hang of what is the easiest route for you. You could cold call, knock on doors, do email blitzs, network at business meetings, network via Twitter and Facebook, and even distribute flyers.

If you’re looking at the list thinking that there has got to be a better way to get health insurance leads that do not take up so much of your valuable time to land “maybe” customers, you’d be right. There is a better way: health insurance leads purchased from a lead generation company.

Yes, there are lead generation companies who will sell you leads that are shared by multiple agents, and this is fine, if you intend to be on the phone first thing in the morning and for the better part of the day. Shared leads tend to be frustrating, as many of the people you do connect with have usually heard from several other agents already. That is a tough -sell situation and a waste of your money and time.

Wouldn’t it be best to have leads ready to go, pre-screened, exclusive to you, ready to buy and waiting to hear from you? Sound like a dream? In reality, if you buy health insurance leads online and order exclusive leads, they come only to you – period. There is no competition. The prospective buyers are already interested in what you are selling and are asking for an agent to call them. With all those points in your favor, what do you think will happen?

In at least six out of ten calls, you have a sale before you get off the phone. The other four may take a bit longer to make a decision to buy. You are dealing in real-time leads and those are gold. If you call the instant you get them, that sale is ready to be closed, thanks to your intimate knowledge of your products and good customer service.

One other thing that you need to keep in mind is that 2014 is poised to bring enormous changes in how consumers buy health insurance. Act now, offer customers choices they have control over and make them an offer they can’t refuse. Build your customer base now and with diligence, excellent service and a positive, can-do attitude, your agency will thrive.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

However, rather than spending precious marketing time trying to find these kinds of leads, go straight to an established lead generation company that stands behind its leads. Ask for exclusive final-expense leads, because they are guaranteed exclusive to you, and only to you. By spending a bit more to get solid leads, you have much more control over what you want, when you want it and where you want it.

That’s right, you get to tell the lead generation company exactly what kind of leads you want, meaning you can tailor your leads to your agency goals. And here is the best part, you do not need to pre-qualify them, because that is done for you before you get them. It’s nice knowing you’re not sharing your leads with other agents. It’s less stress and a better chance of quick conversions.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

When buying your health insurance leads from a lead generation company, you only get pre-qualified prospects, that is people or businesses who need or want health insurance because it resolves a problem they have. Now, you might be wondering how what you sell is going to help anyone if they’ve never heard of you or your product before you contact them. That’s the whole point. By the time you do contact them, they will know more about what you offer, because they were pre-screened when they made that first call to ask for information. So now is the time to start relationship marketing and see how fast your leads convert. It’s exciting.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

You could get leads other places, but you might not know if they are genuinely exclusive. Some companies tell you that but forget to mention they are also exclusive to six other people at the same time. When benepath.net says exclusive, they MEAN exclusive, to ONLY you. They stake their reputation on it. Not too many other companies can say the same thing and actually mean it. So, if you want to make sales, use exclusive final expense leads from an industry leader, who is interested in seeing you succeed at growing your business.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Yes, it IS that easy. The leads to come to you, marked as exclusive, ARE exclusive, only to YOU. Think of the potential. These are not false, fake or half cooked leads. The leads from benepath.net are quality real time exclusive final expense leads that turn into sales. They are completely screened so you know before you even open your inbox that you will likely make a sale that day. This is because when benepath.net sends you your leads, they are ready to talk to an agent about final expense policies. That means you can make a sale. It doesn’t get any better than that.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

This is the time to find a reputable lead generation company, order health insurance leads and get to work. It’s easy. It pays off in the long run. It means a never ending supply of leads and that your relatives will keep talking to you — if that is what you want. Seriously, using leads is one of the smartest marketing decisions you will ever make. They come with all the information you need to make contact, make a sale and brush up on your skills. And the best thing is, you control when you get the leads, where they come from, what niche you want to work and how many you get at a given time.

Source your health insurance leads online. It’s easy, fast, reasonably priced and reliable.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Maybe it’s time to step back and take a look at how non-exclusive leads compare to exclusive health insurance leads. If you buy the exclusive leads, you get them the moment they come in, and they are already screened and pre-qualified. That means you don’t have to spend time doing that yourself. Bonus.

The exclusive leads are also ready to spend money on an insurance policy. While they might not buy the instant you call, they are likely to make that kind of a decision within 4 to 6 weeks. Overall, exclusive health insurance leads are a lot less work, worry and hassle than non-exclusive leads. Check it out and see for yourself.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Health insurance leads can open the door to a much larger client base for you. Cold calling has gone the way of the dinosaur and now the only way that makes sense to source customers is through the use of real-time leads —- leads that are ready to do business when you call.

Garner your customer base now and get ready for the changes to come. Real time health insurance leads are a good way to open to door to success.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Those are good questions. The answer to which kind of leads work the best for your agency and situation is a personal one, based on how you conduct your business, how much time you want to put into making calls, whether you want to share leads or go for the gold and get exclusive ones.

It’s generally a wise move to try both kinds of leads. You then get a good idea of what works and what does not. Based on information we have garnered from our agents, they prefer exclusive insurance leads, simply because these pay off for them faster than non-exclusive leads. You’re the only one working exclusive leads, and that is a major bonus.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Unless you opted to buy exclusive insurance leads, you and several other people, are sharing the same leads. So when a real time lead comes in, you need to make that first call right away. You want to make a good first impression and get your business name and services introduced to the potential client.

If you have a way with words, this type of non-exclusive lead may work well for you. However, always remember that leads that are not worked the instant they come in, in real time, are leads you may lose out on by waiting.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

There is no need to cold-call prospects any longer, unless you like doing it and it pays off. Frankly, most cold-calls are a bit like playing Russian roulette. A better investment of your time and marketing dollars is to opt in and buy fresh final expense leads.

You want fresh leads for obvious reasons — they are virtually immediate, pre-screened, pre-qualified, are ready to buy and want to hear from an insurance agent. If you choose to buy shared leads, as opposed to exclusive ones, you need to be really quick off the draw to land a sale. Shared leads are just that — shared with up to seven other agents.

Be aware that some lead generation companies call their shared leads exclusive leads. They are not and since you are forking out money to generate business, you want only exclusive final expense leads. Those are the ones that pay off for you, provided you work them diligently.

With exclusivity you do not get overused and over-worked sales leads, and you get a chance to talk to someone who wants to ask questions and has not already called by every agent under the sun.

Opting for exclusive final expense leads means you also incrementally increase the odds of closing a sale. You do not have competition and the prospective client is only talking to you, which means you have a golden opportunity to present your products, skills and abilities without worrying that someone else beat you to the finish line.

Since you are the first agent to contact them, the potential new customer is far more open and receptive to what you are offering. Remember, they opted in to have an agent call them and that means they are serious about buying insurance, or they would not have asked for information. This gives you the opportunity to deeply question the prospect about their needs and then tailoring a policy to suit those needs. With a virtually captive audience, you get to outline all the advantages of your product and services.

The bottom line is if you want a steady stream of guaranteed customers, choose to invest wisely in buying exclusive final expense leads.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Exclusive final expense leads are virtually guaranteed to sell because they asked for someone to call them. That means they are serious and ready to talk. They may not buy right away, but if you spend the time with them and help them along the final path to buying, they will stick with you and buy from you. Wouldn’t you rather be the ONLY agent working someone than trying to out-shout and out-compete a bunch of other agents? Wouldn’t you rather work your potential customers at their own pace, providing them with information they need and want? Sure you would. It’s tough enough being in the insurance business today with some kind of advantage. Exclusive final expense leads are your advantage.

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

There is a way around that potential fiasco —- buy exclusive final expense leads instead. They go ONLY to you and sit in your inbox until you are ready to roll. Potential customers only talk to you. You have their attention. You answer their questions. You help them with other queries as well. Your customer service is excellent. Guess what? They eventually buy from you. Isn’t that a whole lot better than biting your nails over who else you have to compete with to sell a policy?

Benepath is the leading provider of exclusive health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

Sure, there is direct marketing, email campaigns, telemarketing and cold calling to consider. If you want to do a mix of those things all at once, go right ahead. It will give you the experience to know what works the best in terms of conversions and what does not. Some agents don’t like to be told what to do and forge off in various directions to find out for themselves how to get health insurance leads they can count on. After a few bumps along the road with cold calling and email campaigns, many are ready to try buying leads. It’s one of the best business decisions you will ever make, not to mention the fact that your financial bottom line will start looking mighty fine as well.

Benepath is the leading provider of exclusive health insurance leads to agents across the United States. To learn more, visit http://www.benepath.net or call 1-866-368-0377

So, do you really want to spend every day calling people about final life expenses when at least five other agents have already made the same call? If it were you getting the phone calls, what would you do? Most would hang up and not be polite about it. Plus, many of the non-exclusive leads can be false and/or in the do not call registry. That means you have paid for a lead that goes nowhere. Not smart. Consider exclusive final expense leads. They are worth their weight in gold.

Benepath.net is a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

Any insurance agent, even one just starting out, knows that the way to get and keep business is through the use of following up on leads. How that is done may vary, and there are many ways to get leads, including cold calling. However, since the advent of the Internet, cold calling and email campaigns have gone by the wayside. Throw into that mix of what kind of leads to buy is the uncertain economy.

There isn’t a whole lot of money to go around these days and people are struggling. However, more Americans are beginning to understand that without insurance they are at a significant disadvantage, now and in the future. They realize that if they are uninsured, they face staggering medical bills when something goes wrong, and they have to find the money to pay for their care out of their own pockets.

The best area for you to work in to build your business in this uncertain economy is by buying Medicare supplement leads. They will give your client base an enormous boost, since seniors are regarded as a group of people who need health insurance, qualify for it and need supplements to tweak their insurance to work for them. Of course, it is not just seniors who need this kind of insurance, as younger people with disabilities and those with end stage renal disease are also eligible for Medicare.

The fact of Medicare is that while it does cover a great number of things, there are still gaps in coverage. Medicare supplements act to help relieve the worry and anxiety seniors may feel about having the right kind of health coverage. That of course is your job; to educate and explain the various supplements and how they may help a potential client. Keep in mind that many seniors do not understand how the system works and do not want to hear jargon about an insurance policy. They just want something that works for them and protects them. Follow that bottom line and you will get sales.

Work to understand your audience. Make certain they have the best health insurance possible according to their financial circumstances. Don’t use awkward words when explaining something in a simple, straightforward manner would be more effective. Do buy qualified Medicare supplement leads from a reputable lead generation company. Work those leads like any other, but pay close attention to the needs of your senior customers and you will make a name for yourself and your agency.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

Aside from offering your customers and potential customers good service, you want to also provide them with meaningful content and credibility. That is, useful, quality information that makes a difference to your customers. Information they can use to make informed buying decisions. If you want customers on your website and you want them to convert, if you have quality, relevant information, you will get sales. This is the beginning of your relationship with your customer, not the end.

In short, at the beginning of a relationship, you want to offer as much as possible to allow your customers to understand what you offer, provide immediate and thorough answers to their questions, offer products tailored for each person’s needs and always review their needs with them during the year. Show your customers how they can get the best value for their money when buying insurance. This is called reinforcement and this is also why you want exclusive insurance leads, as they are pre-screened and vetted before you get them, so you know you have an interested and willing buyer.

Never assume the individual knows and understands the policy they may choose. Most people don’t have the first clue about health insurance, beyond the fact that it should work for them when they need it. And, if it does not work for them when they need it, you get a scathing phone call about not properly informing them.

Work your butt off to inform people of what their policies cover and do not cover, how their deductible works, how to file a claim and what to look for when they are choosing a policy to suit their lifestyle. That is today’s customer service —- actual service to assist people to choose what they need. Reinforcement, more than any other thing you do is the one thing that will virtually guarantee you word-of-mouth referrals, and we all know when you’re in the insurance business, referrals are gold, even if you are working with exclusive insurance leads.

What’s next once you have converted a customer? Advocacy. In other words, make your customers feel like they are part of a community. Ensure your website has choices in terms of content – meaning open content and premium content. Open is literally open to everyone. Premium content is limited to those who have opted in to your e-newsletter or have purchased a policy. Either approach will work on a website, but the choice of which one to use is up to you, based on your company philosophy and personal point of view.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

The insurance industry these days is highly competitive, which is stating the obvious. Things are changing in the health care landscape and 2014 is just around the corner, to follow a year of other changes in the marketplace this year. Marketing can be a nightmare if you don’t break it down and go about it the right way —- or rather, the way that will pull in more customers for your agency. To make a decent go of it, you need to work with insurance leads; leads that are only sent to you, and no one else.

What is the one thing that most people value the most when looking to buy something these days? If you said customer service, then you are on the right track. If you said something else, you may still be on the right track, but just need to tweak your marketing strategy a bit to address your marketing relationships. And that is precisely how insurance leads need to be worked, as if you were in a relationship with each and every customer.

It is all about putting the custom back into the word customer. Gone are the days when it seemed to matter to a business that they kept their loyal customers. Companies chased new customers, ignoring the old ones – their very foundation. It costs lots of money to re-invent the wheel. So focus on the basics of good customer service for your existing clients, add new ones, and be sure to keep them happy as well. This is your pay off – happy and loyal customers, garnered from the insurance leads you diligently worked, in a smart way.

Customer retention is beginning to come back into vogue and you would be well served working each insurance lead as if they were already a customer. Establish a cordial relationship with them. Provide potential customers with the information they need, the services they want at a reasonable price. Top that all off with treating them with respect and courtesy and taking care of their claims in a diligent manner and you retain that customer year after year.

The other key to get and keep customers is to practice lifecycle marketing, which, in a nutshell, is offering a range of products and services to your customers as they need them. Anticipating their needs looks good on you and is good for your business. These are core relationship customers, not just individual transactions. In other words, a continuous source of income. When your customers know who you are and what you do and how you do it, the business relationship is a win-win on both sides. Think about it.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

Sure, if you want to generate your own exclusive health insurance leads, by all means, have at it. It’s a perfectly acceptable way to garner business. The thing is you really need to evaluate how much time you would put into doing that. Tracking leads on your own, as opposed to buying them online, takes an enormous amount of time and may not pay off as well as you think. However, having said that, it is certainly something you need to try and evaluate for your return on your investment.

There is nothing stopping you from trying a variety of methods to generate exclusive health insurance leads, and in fact, the more you try, the better you get at weeding out what does not work for you. The one thing you always keep in focus is that the more exclusive health insurance leads you have, the better your conversion rate. Make certain those health insurance leads are gold, targeted, pre-screened and pre-qualified, then watch sales close on a steady basis.

How much time do you have on your hands? If you’re like most insurance agents, you multi-task and don’t have a lot of extra time. If that is the case, do you really want to use it making cold calls or designing a direct mailing campaign? The answer is up to you, and if you want to do both, you will find out quickly which route is the most lucrative. Chances are it will be the online exclusive health insurance leads that you bought from a lead generation company.

Exclusive should actually mean “exclusive:” if you discover that you are working leads neck-and-neck with seven other agents, you need to switch lead generation companies. Exclusive must mean that you and only you are the only person that gets the leads you paid for. These genuinely exclusive leads come ready to call and close. Okay, it does not necessarily happen that fast, but it has been known to happen from time to time. This is because these leads are for people who need and want your products and have called to have someone talk to them. Sweet.

Even if you need to work these leads for a bit longer, chances are they will still ultimately convert. This is because the average time it takes for someone to make an insurance purchase decision may be up to 8 weeks or longer. Keep hanging in there, as you are the only one they are working with and you will likely become their agent of choice. So, how easy is that? Why not try buying and working online exclusive health insurance leads today?

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

There are a lot of ways to build your insurance business, and you may already be using them. Even if you are just starting out, you might have some great ideas on how to build a solid foundation for the future of your business. There are a lot of things to consider, not the least of which is how to garner Medicare supplement leads. The answer to that could fill a book, so we’ll just peek at two methods that work – direct mail campaigns and buying online leads from a reputable lead generation company.

Direct mail campaigns are still effective in today’s e-world, and particularly so when it comes to marketing to the older generation. Not everyone is tied to the computer all day and loves checking their email as many times as you might during the day. So, direct mail might work well for those seniors that still like to get mail from the U.S. Postal Service, delivered in their physical mail boxes. Just make sure the campaign is eye-catching and clear in its target message.

One major con in using direct mail campaigns is that chances are your competition may also be using them, and by the time all is said and done, the nation’s seniors have a mailbox full of flyers about Medicare supplements. From your point-of-view, it’s good information. From their point-of-view, it’s just another flyer trying to sell them something. Often, when working Medicare supplement leads it is best to be able to touch base with the actual party that requested the information. That means sourcing your leads from a respected lead generation company is your best bet to earn the kind of income you want.

Why not try a combination of direct mail and direct calling? That way you can test the waters and see which method brings you more business. Just a couple of things to keep in mind if you do move forward with direct mail. First of all, it is absolutely critical to choose targets that need and want your services, so don’t use just any old direct mail list. Go for quality leads and be picky about your demographics. Every smart decision counts.

This same observation is applicable when you choose to buy Medicare supplement leads online. Choose your demographics carefully and choose your “geographics” just as carefully. In other words, if you know a certain area of your city, or state, has a higher concentration of seniors, laser focus on that area. You get the idea. Know your product, focus your campaign, provide good customer service, work your leads and success is just around the corner.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

Running a business is not all fun and games, as you have found out in working to grow your insurance business. It’s a rush when you first get rolling. There are so many things to handle, choices to make, people to talk to and leads to follow, it’s exciting. Even if you have been in the business for a number of years, you still need to keep the ball rolling to make money. One of the best, sure-fired methods to make money is to spend money — on decent exclusive life insurance leads.

Are they expensive? Yes, but they pay off. Other leads will not always pay off as quickly, and indeed, may cost you time, which is money. If you buy non-exclusive life insurance leads, you get what you get, which is a mish-mash of names that may, or may not, have been pre-screened. Additionally, you end up sharing those leads with what seems like a cast of thousands of other insurance agents. Bottom line? If you want to make money, you must spend money on the right kind of leads — leads that will pay off faster.

While you may be an excellent salesperson, without solid leads to keep you going, your sales skills do not count, because you will not get a good return on your investment for non-exclusive life insurance leads. On the other hand, exclusive life insurance leads are pre-screened, vetted buyers who want to do business and you are the only person who gets those leads. Yes, that’s right. YOU are the only person who gets those leads. They are truly exclusive and thus a good buy, because they pay off when you sell a policy.

If you’re good to go with chasing dead leads, that choice is up to you. However, if you have an entrepreneurial streak in you and want to dash for cash in a smart way, buying the right kind of leads will get you ahead of the pack in no time flat.

Not sure where to look for a reliable lead generation company? Word-of-mouth is a good referral, but more than that, your instincts will tell you quickly if you have the right company to complement your business goals. For instance, ask the company how they provide high quality leads and what they will do for you if a lead is a dud. Are they willing to work with you, and make sure you are happy? If so, this may be the right fit for you. Why not give it a try?

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

America is graying, a fact that is mentioned frequently in media reports about the health care system and health reform. It’s a fact that there is a big wave of seniors about to become eligible for Medicare, and once that happens, they will need Medicare supplements. As a busy and experienced insurance agent that deals with seniors on a regular basis, you know first-hand that the growth of your business depends on a constant supply of Medicare supplement leads. You want quality leads, fresh to your inbox daily or weekly, whichever suits your timetable.

Exclusive Medicare supplement leads have a very high closing rate, largely because the audience in need of them is captive – meaning they need to have the health insurance in place, to ensure they are covered. So, what would you need to make the most Medicare supplement sales? You need “exclusive” Medicare supplement leads. Period.

Certainly, there are other things you want to take into consideration, but by and large it’s a vital requirement that your lead generation company must guarantee exclusivity in your selected territory. That means you are guaranteed that the leads you get are not given to anyone else. If you call someone, you will be the only agent talking to them about what they need in terms of Medicare supplement coverage.

The main thing about exclusive Medicare supplement leads is that the exclusivity means higher profits for you, thanks to a higher volume of sales. This means substantial growth for your business and happier clients, because they did not end up talking to just about every insurance agent in the free world.

You have all the time in the world to work with exclusive leads, and deliver the best in customer service. Often, it takes prospective buyers up to eight weeks to make a purchase decision. With exclusivity on your side, you can be assured those buyers are still with you later in the process. So think smart, and make the choice to invest in exclusive Medicare supplement leads. Exclusive then becomes the watchword of a savvy agent that knows how to grow their business the right way.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

At one time, you could get insurance leads just about anywhere. But things have changed. What may have worked then, does not work now. Some of the techniques you may have used in those days are now obsolete, and in fact, may be causing you to lose business. What you need are qualified exclusive insurance leads. They are the best investment you will ever make.

These days, social media is being touted as the be-all-end- all, but is it? It is very effective to stay in touch with your friends and family, and maybe you’ll get referrals that way, but maybe not. Honestly, social media won’t really do you much good. It is time consuming and unproductive, and if you do not watch your step, and say something the wrong way, you open yourself up to a whole world of hurt. Use the social media route only if you are experienced enough to use it well.

You can try cold calling, but really, almost no one does that any more. Cold calling is a waste of time. You can do email campaigns, but you don’t know the people you are mailing to, and your emails may just get you blocked, or reported as a spammer. There’s networking and brand advertising. Those are good in theory, but you need to know that it may take years to produce some kind of appreciable results. Do you have that kind of time when you need to get your business up and running fast?

Try buying leads, but be smart about it. Some sound great, but they turn out to be shared by what seems like 40 other agents. If you want to be the first — and last — caller to a potential customer, opt to buy exclusive insurance leads. If you want to end up with false leads, waste your time and lose money on your lead investment, steer clear of disreputable companies that scrape contact information off the Internet. These are not legitimate leads, and are a waste of time.

So, now what? Take the bull by the horns and do what others fear to do. Do your homework and find a message that attracts leads, use a variety of marketing strategies to reach them, be creative by offering them what they want, phrase your offer in a non-threatening manner and use an automated system to help you filter out immediate buyers. You’ve got the idea, and now you are good to go.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.

Getting free leads is one thing. Being able to work those health insurance leads is another. Often you can’t have it both ways – meaning free leads are not always what they are cracked up to be. Sure, some people are old hands at sourcing free leads and chasing them down, but to be honest, there is a technique to doing it. Those who have been in the business a long time can tell you that you could use free classified ads to source health insurance leads, use insurance message boards, post ads and join a sales lead generation company.

What approach to take? That largely depends on what methods you think will work for you. For instance, free classified ads certainly save you money, but to be fair, leads you may get this way are not always high quality and may be a waste of time. You can write as many ads as you like, adding your website information, and other contact points to get in touch with you. It’s an easy way to generate leads, but like the old saying says, “You get what you pay for,” or in this instance, you get what you don’t pay for. Think twice about using free ads.

You might want to try message boards, particularly those that in the same niche as you. Post ads. Include your website link and start discussing a specific promotion you may have for a limited-time only deal, and if people contact you, they can get more information and take advantage of the good discount(s). If something is cheaper than people expect, but still offers them the kind of insurance they want and need, chances are you will have a customer conversion.

The best way to get quality health insurance leads is, hands down, through a sales lead generation company. When you first join, many companies hand you free leads as part of a trial deal. Work them like you would the ones you pay for and see what happens. You never know. If they convert, you have money to buy more good leads; preferably exclusive health insurance leads.

Just remember, your leads, and how much business you garner, is a function of the quality of those health insurance leads. So, if you have a little extra, spend a little more, and make as much as you want.

Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.