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SEO | SEONewsWire.net http://www.seonewswire.net Search Engine Optimized News for Business Thu, 26 May 2016 11:57:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.8 Hot tips to market your insurance agency — how many are you doing? http://www.seonewswire.net/2016/05/hot-tips-to-market-your-insurance-agency-how-many-are-you-doing/ Thu, 26 May 2016 11:57:47 +0000 http://www.seonewswire.net/2016/05/hot-tips-to-market-your-insurance-agency-how-many-are-you-doing/ Marketing insurance these days can be a bit of an uphill battle. That simply means you need to get creative to make your agency stand out. Here are some hot tips to follow. How many of them are you doing?

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Marketing insurance these days can be a bit of an uphill battle. That simply means you need to get creative to make your agency stand out.

Here are some hot tips to follow. How many of them are you doing?

  • News releases
  • Website Videos/Client Testimonials
  • Solid marketing plan for your insurance agency
  • An up-to-date website for your agency
  • Appropriate/applicable website analytics
  • Search engine marketing strategies for insurance agencies
  • Social media marketing strategies
  • Website visitor identification
  • A specific e-marketing plan for your insurance agency
  • An active blog
  • Online participation by Vlogging
  • Insurance webinar marketing
  • SEO and PPC insurance ads
  • E-brochures/case studies
  • Newsletter
  • Insurance agency telemarketing
  • Appropriate call to action for all marketing materials

Feel free to be even more creative in marketing your insurance agency. The sky is literally the limit when it comes to finding creative ways to maximize your exposure.

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Quality Email Marketing Still Works for Insurance Agencies http://www.seonewswire.net/2014/02/quality-email-marketing-still-works-for-insurance-agencies/ Wed, 26 Feb 2014 11:21:22 +0000 http://www.seonewswire.net/2014/02/quality-email-marketing-still-works-for-insurance-agencies/ Insurance email marketing has fallen under some debate. Some agencies believe that the method is invasive and ineffective. Others believe the more personal contact an agency has, the better. While both sides make strong points, studies still show that email

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Insurance email marketing has fallen under some debate. Some agencies believe that the method is invasive and ineffective. Others believe the more personal contact an agency has, the better.

While both sides make strong points, studies still show that email marketing can have a powerful effect as a direct marketing tactic. The key lies in quality. Stong emails boost communication and reaches a wide range of current and potential clients. Tackle the challenge yourself, or, if you prefer, get in touch with an experienced search engine optimization (SEO) company to find out how its teams can help you leverage your website to get more conversions.

Online, people today tend to have short attention spans. Email has become a daily part of life, so it can be difficult to stand out in a person’s inbox. You want people to open your email and read it. So, create subject lines that capture attention and compel readers to open your email to discover its contents.
Never hesitate to tell your recipients why they should open your email. Offer useful incentives relating to insurance products, like news on beneficial changes in the industry or tips on dealing with new developments in your speciality areas.

Treat your subjects lines like titles. They need to appeal to readers enough to make them open and read your message. Before sending any insurance news out by email, experiment with subject lines. Ask for outside opinions. If your initial choices fall flat, try again or discuss your direct email marketing needs with an experienced SEO company. SEO and email marketing work together, so do not discount their connections.

Creating a subject line that sells someone on opening an email is a bit like creating keywords for a website. The intention is the same: encourage people to take an action and convert. All types of marketing are related, so your agency’s more familiar tactics can help you to write content for a new form.

Subject lines need to be short and to the point. Use 50 characters or fewer. Avoid making exciting promises you can’t keep. Stay away from three toxic terms that make people hit the delete key most often: “reminder,” “help,” and “percent off.”

If you need help finding a strategy to build your agency’s reach, contact an SEO company that knows how to market insurance agencies.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Pinterest for Insurance Marketing http://www.seonewswire.net/2014/01/pinterest-for-insurance-marketing/ Fri, 31 Jan 2014 10:20:28 +0000 http://www.seonewswire.net/2014/01/pinterest-for-insurance-marketing/ Time to think outside the box. You may think Pinterest is a lovely service, but not really suited for insurance agencies. Surprisingly, Pinning offers your agency much more than you may think. Pinterest is no longer just for pictures of

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Time to think outside the box. You may think Pinterest is a lovely service, but not really suited for insurance agencies. Surprisingly, Pinning offers your agency much more than you may think.

Pinterest is no longer just for pictures of potential wedding favors and stunning landscapes. Now, it has evolved into an even more interesting platform with the newest addition to its lineup: Article Pins. Article Pins are a bit longer than normal Pins, and they offer a user an article link, story description, author and headline.

The change is happening gradually, so your insurance agency still has a chance to plan strategies for marketing and outreach on Pinterest before most users begin Pinning articles on a regular basis.

Before the revamp, if a user Pinned an article, other users would see a picture relating to that article and a link to it. This format left articles fairly unattractive amongst other Pins, and it was difficult to determine the relevance of any given piece.

If you want people to Pin your insurance articles and blogs under the new format, always attach a picture. Learn how to summarize your article accurately in its opening sentence.

You might be wondering about the potential insurance audience on the site. Just about every American online should want to read about insurance, because, one way or another, they each need a product you sell (whether now or in the near future). Pinterest may be exceptionally effective if you sell health insurance and Medicare/Medigap policies. But other types of insurance policies are gaining their own attention as people realize their need for the protection that insurance can offer.

Through Pinterest, you have a chance to create highly visual, narrative marketing. A wealth of images apply to your agency; surf online for pictures of people recovering in hospitals, using crutches, reading pill bottles or standing in front of a tornado-struck house. Pictures are definitely worth a thousand words. However, be sure only to attach images that follow Creative Commons guidelines or images for which you have purchased the rights.

Choose your article topic (say, home insurance or health insurance), write from the heart, keep it short and crisp, find a picture to match your content and Pin it to your company’s board.

Can’t write to save your life? Don’t know the right focus to choose? Clueless about SEO and social media? There are options for you, too. Contact an experienced search engine optimization (SEO) company with a background in the insurance industry. They will know exactly what to do, so you will be able to build your business without worrying about website maintenance and the other chores of social media.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Insurance Agents: Enhance Your Online Presence By Blogging http://www.seonewswire.net/2013/12/insurance-agents-enhance-your-online-presence-by-blogging/ Tue, 31 Dec 2013 00:46:09 +0000 http://www.seonewswire.net/2013/12/insurance-agents-enhance-your-online-presence-by-blogging/ Some insurance agents assume that blogging about their policies or about the market is a huge waste of their time. On the contrary: a blog can be one of the smartest tools in a savvy insurance agent’s marketing arsenal. A

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Some insurance agents assume that blogging about their policies or about the market is a huge waste of their time. On the contrary: a blog can be one of the smartest tools in a savvy insurance agent’s marketing arsenal.

A blog can establish an agent as an expert who knows products well and can help others make smart policy choices. The insurance industry is filled with jargon, but with the translations of a good agent, it does not have to be so. Agents who blog have a knack for taking complicated riders, policies and clauses and turning them into plain English for customers. It’s good marketing, and visitors appreciate it.

A blog is also excellent material for search engine optimization (SEO). All search engines thrive on original content, so if an agent blog frequently and creatively, the content will appeal to engines and rank higher in results. Content does not need to be endless, but frequent, original, fresh posts make a difference. An onsite blog allows an agent to offer visitors precise information in the areas that directly affect them. For instance, a medical insurance professional can discuss how Medicare works, or what Medigap insurance is, as he or she links visitors to the coverage they seek.

Blogs have grown out of forums and message boards, and it is now even simpler to post and to be noticed. Add something new often, and visitors will beat a path to the door over time. Dismiss “instant” success stories. Instead, build your blog carefully and steadily to seek out steady traffic that converts.

Should an agent allow people to comment on posts? While the idea is appealing, it works better in theory than in practice. Moderating comments for spam and inappropriate content can consume an undue amount of time and effort. Instead, provide readers with the information to call or contact the agency online with questions and comments.

How does an agent prevent a blog from becoming a static entity on an insurance website? Use Real Simple Syndication (RSS). Most blogs offer an RSS feed that syndicates your blog entries into other forums, search engines and blogs.

It the process sounds overwhelming (and it can be for a new user), look into hiring an insurance-industry-savvy SEO company that knows what is needed to make an insurance website a huge success. The marketing investment is well spent for the potential for new customers it will provide.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Get Your Insurance Blog Online With Google Blog Search http://www.seonewswire.net/2013/12/get-your-insurance-blog-online-with-google-blog-search/ Mon, 16 Dec 2013 00:45:11 +0000 http://www.seonewswire.net/2013/12/get-your-insurance-blog-online-with-google-blog-search/ Did you know you can get your insurance blog online with Google? You may already know a great deal about Google seach engine results for web searches. But Google also offers additional, specific (and lesser-known) search engines. Have you heard

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Did you know you can get your insurance blog online with Google?

You may already know a great deal about Google seach engine results for web searches. But Google also offers additional, specific (and lesser-known) search engines. Have you heard of Google Blog Search? This service does just what it says it does: it searches for and through blogs just as Google Shopping offers results and price comparisons on items for sale.

Truth be told, not all insurance agents and brokers blog, and they really should begin. Blogging expands your online reach in a significant way. But of those agents and brokers who already blog, not all realize that they could be using Google to better promote their writing.

So, if you already blog on your insurance website, it is a smart marketing manuever to submit your blog to Goolge Blog Search. It’s not difficult to do. You just need to find your feed URL. Your URL will look something like this:
nameofyourwebsite.com/com/blog.

At the bottom of your website, you should see a link that says, “ATOM, XML or RSS.” Click on one of them. Then, visit Google Blog Search at blogsearch.google.com/ping to add your blog’s feed.

The process cannot be completed overnight, so check back in a week to ensure that your blog has been added.

For an even smarter boost, click the option that provides “automatic pinging” when you submit your URL. The option is applicable to WordPress platforms and to several others. Every time you add something new to your blog, Google updates your listing, which is surprisingly important. No one will read an out-of-date blog; an old blog can even work against you, making it appear that you take little interest in your marketing or that you have abandoned the endeavor.

Most importantly, remember that relatively frequent entries keep your readers interested in what you have to say. Google’s algorithms love fresh content. Accordingly, your insurance website will rank better in results if you blog actively, post fresh articles and send out regular news releases.

Don’t know how to blog? Don’t have time to do it? Think your writing is atrocious? You’re not alone. Many insurance agents and brokers have enough work trying to run a business without keeping track of a website. A search engine optimization (SEO) company may be your answer. Such a company will run your marketing plan for you and bring out your best features to help visitors become customers.

Ideally, find an SEO company that has serious experience selling insurance and a full understanding of the market. Such a winning partner can guide you to the higher rankings and increased conversions you need to make your business grow.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Insurance marketing online means dealing with algorithm changes constantly http://www.seonewswire.net/2013/11/insurance-marketing-online-means-dealing-with-algorithm-changes-constantly-2/ Fri, 15 Nov 2013 15:18:28 +0000 http://www.seonewswire.net/2013/11/insurance-marketing-online-means-dealing-with-algorithm-changes-constantly-2/ If your insurance agency is online, you need to deal with algorithm changes regularly. Nothing seems to be easy any longer. Do you know what you need to do if the algorithms keep changing? You already know that affects how

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If your insurance agency is online, you need to deal with algorithm changes regularly. Nothing seems to be easy any longer.

Do you know what you need to do if the algorithms keep changing? You already know that affects how you market your insurance website, but dealing with it is another can of worms you may not be prepared to handle. Although many agents and brokers mutter faint curses under their breath when the rules keep changing, it is done to make sure the Internet has good, interesting, fresh and relevant copy. But, yes, it does mess up your insurance marketing. It’s frustrating.

You’re not alone. There are hundreds of other insurance companies that groan loudly when yet another algorithm change is trotted out. There have been so many of them lately that if you are riding herd on your agency search engine optimization (SEO) program, now may be the time to consult with an SEO specialist with particular expertise in insurance marketing. There just aren’t enough hours in the day to do it all.

The latest changes —- think Penguin —- have made insurance agents jittery about their rankings and how the changes affect their marketing plans for the foreseeable future. No sense getting uptight. Sit back and wait to see what shakes. Take the time to determine if the changes would upset your marketing plans. They may not, so rushing in to fix something that isn’t possibly broken may make things worse. Analyze the changes before taking action. If you are not sure how to do that, hire it out to a good SEO company. It’s a smart business move, worth every penny.

Focus intently on your news releases and ensure they are top quality, interesting, relevant and offer solid links to your website. Make sure what you write about is interesting to people. Sure, not all of it may be barn-burning material, but try to put out information, in plain English, that people need to know. Write about things of interest. Things that help potential customers make a decision to buy and things that are newsworthy.

And one last super valuable tip: if you don’t do social networking, you need to get on that bandwagon pronto. Why? You need to get on that bandwagon because, believe it or not, it makes a big difference in promoting your agency and in attaining a good SEO ranking. So, aim for the best and use Google+ and Facebook. In the alternative, hire an SEO company that specializes in helping to rank insurance websites.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Insurance marketing online means dealing with algorithm changes constantly http://www.seonewswire.net/2013/10/insurance-marketing-online-means-dealing-with-algorithm-changes-constantly/ Fri, 11 Oct 2013 19:28:50 +0000 http://www.seonewswire.net/2013/10/insurance-marketing-online-means-dealing-with-algorithm-changes-constantly/ Google changes their algorithms constantly to keep the Internet populated with relevant material, but it affects your online insurance marketing. Do you know what to do about it? If you don’t, you are not alone. There are so many changes

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Google changes their algorithms constantly to keep the Internet populated with relevant material, but it affects your online insurance marketing. Do you know what to do about it?

If you don’t, you are not alone. There are so many changes in what you need to do to get ranked well and stay there, that you almost need to be a search engine optimization (SEO) specialist to be on top of it all. If you run your own agency, there is not enough time to do that.

Recent changes, thanks to Google’s Penguin updates, have made insurance agencies very concerned about their rankings and what they are supposed to do for future marketing efforts.
While it is scary to try and figure out what to do next, it’s best just to sit tight and approach things calmly. First, analyze just how much the latest changes impact on your marketing plans. It is entirely possible that there are not many changes to be made. If you do not know how to analyze the changes and what they mean, search for and hire an established SEO company with experience in the insurance industry.

What really affects your insurance website is what you do in terms of press releases. The news release is not, contrary to what some think, dead. Now, since the latest changes, you get to spend time focusing on quality content without stuffing it with keywords. Yes, content is still the most important thing you need to provide. Keep the rest of the information, such as your agency name, and provide relevant links to your insurance website. Write about things that interest those looking for insurance, newsworthy topics that capture people’s attention.

Not into social networking? You need to be. Being involved in social networking does payoff in terms of SEO, and that is the whole point of being online —- to promote your insurance agency and get good SEO rankings. Your best social choices? Facebook and Google+. Make no mistake, Google is watching social interactions, and if your insurance agency is a part of that scene, keep up the good work.

You might hear the term “content marketing.” It’s the latest in thing to do. However, it is not new. Google has always placed a high value on active blogs and web pages that are updated often. Really the only thing you need to consider when writing insurance articles (and if you can’t write, hire it out) is what you focus on and how it should be distributed. For distribution, just frequently add fresh content to blogs and your insurance website and remember to stick with it diligently. Remember to use a wide variety of text linking to different pages on your website, not just the home page.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Are banner ads a good fit for insurance marketing? http://www.seonewswire.net/2013/09/are-banner-ads-a-good-fit-for-insurance-marketing/ Sat, 28 Sep 2013 18:06:54 +0000 http://www.seonewswire.net/2013/09/are-banner-ads-a-good-fit-for-insurance-marketing/ Love banner ads and want one for your insurance website? Before you invest any money into banner ads, do some market research first. Today’s online marketing environment is more complex than it has ever been, particularly with Google making algorithm

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Love banner ads and want one for your insurance website? Before you invest any money into banner ads, do some market research first. Today’s online marketing environment is more complex than it has ever been, particularly with Google making algorithm changes so frequently, and changing the rules on what makes a site rank well.
Gone are the days when an insurance company would get by with a nice website design and well-chosen keywords. Today, search engine optimization (SEO) is a completely different approach; your website and its content must be not only relevant, but well written. Now there are so many ways to market an insurance website: use banner ads? Or email marketing? Or YouTube videos? Or Social media? What about Google+ and Google Places? Should you use some of it? All of it? It’s enough to make one’s head spin.

Luckily, most of the newest marketing methods all meld together —- mostly. You might just be able to use banner ads, provided you use them on the right kinds of sites. For example, using them on a large, extremely active, national mega-site is a potential waste of money, especially if you do business in a smaller way, and work locally. On the other hand, you can target the right people and choose the sites to match, with the help of an experienced SEO company —- one with a track record in the insurance market.

Is a banner ad appropriate for your insurance website? Are people even clicking on them anymore? The answer to those two questions are, “It may be appropriate for your marketing strategy, but you need to have that evaluated,” and “Yes, people do still click.” The main thing you need to know is who is clicking and what demographic they fall into and then figure out if that is your target market.

For instance, a recent marketing study shows those age 55 and older are more than likely to click on banners. In fact, just about 50 percent of the clicks come from this age range. However, 58 percent fall into the 15-to-24 age range. Is that your market? If you answer yes, then banner ads may work for you.

Just remember that people click for as many reasons as they choose not to click, so you need to target the placement of your marketing banner very carefully. Choosing sites on your own can be a major pain. Instead, partner with an experienced SEO company that understands the insurance market. You then have an understanding ally who can help shape your insurance marketing plan.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Social media is the way to go to market your insurance website http://www.seonewswire.net/2013/09/social-media-is-the-way-to-go-to-market-your-insurance-website/ Thu, 12 Sep 2013 10:06:07 +0000 http://www.seonewswire.net/2013/09/social-media-is-the-way-to-go-to-market-your-insurance-website/ Perhaps you do not enjoy using social media and consider it a waste of your time while trying to market insurance, but here’s something you need to know to improve the conversion rate of your website: A recent study shows

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Perhaps you do not enjoy using social media and consider it a waste of your time while trying to market insurance, but here’s something you need to know to improve the conversion rate of your website: A recent study shows more Internet users than ever before are making use of social media to find websites. This is a bellwether trend you need to pay attention to, as it holds the key to drive more traffic to your insurance site.
This kind of information is no surprise to those who use social media regularly, largely because those who are plugged in and active have been trying to get more businesses to join in and not stick with the old method of searching. The fact is that roughly 54 percent of Americans use search engines to find the information they need. In 2010, the percentage of Americans using search engines was 61 percent. Social media is becoming the leader in searching, particularly with younger people.

If you do the math, that means 33 percent of Americans, on average, use social media as their primary search method. What does that mean for your insurance website? It means that you need to be more visible in the social sense, particularly if you want to market to the younger demographic. Marketing methods are rapidly changing and you need to keep up with them if you expect to grow your business.

While you may not need to be in a great hurry to plunge into the social media stream, it’s a marketing niche that has the potential to greatly impact how you do business in the near future. Pay attention to the age range you want to embrace, what products you market and who is likely to buy them. It’s certainly not like trying to find out when the next hot movie is going to hit town or which hair salon is the trendiest, but there is food for thought in how to properly market an insurance website and products using social media.

Social media, without any doubts, is ideally suited to building bridges with prospects and colleagues —- the very same prospects and colleagues who may refer business your way. Having a strong social presence is not a deterrent, as the younger grow older and into your market demographics.

Love the idea of social media to market your insurance agency, but dislike the thought of setting up an account and trying to learn how to use it, when to use it and how to optimize it? Now is the time to find the right search engine optimization (SEO) company, with a background in marketing insurance, and partner with them, to get a leg up on the latest in marketing strategies that impact on your agency in a positive way. The world is your oyster. Time to start making plans to grab that media pearl.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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SEO insurance marketing gets more conversational http://www.seonewswire.net/2013/08/seo-insurance-marketing-gets-more-conversational/ Fri, 30 Aug 2013 09:39:00 +0000 http://www.seonewswire.net/2013/08/seo-insurance-marketing-gets-more-conversational/ Remember the day when much of the content on insurance websites was chockfull of industry language, foreign to all, except other agents? The time has come for a more conversational approach, meaning plain English in words everyone understands, even if

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Remember the day when much of the content on insurance websites was chockfull of industry language, foreign to all, except other agents?

The time has come for a more conversational approach, meaning plain English in words everyone understands, even if a concept may be difficult. Insurance companies need to pay attention to this latest trend, as Google is the driving force behind it, and when Google does something, you know it’s going to drive your marketing efforts.

What’s the latest? Casual verbal conversation searches. That is like asking a search engine where the nearest movie theatre is, what times the shows are, what the address is and where is the best parking near the theatre. The near future holds an interesting experience for everyone and that includes insurance agents who want to market their websites in a competitive manner. It’s the best way to stay ahead of the pack when it comes to proper search engine optimization protocol.

Casual verbal conversation searches are just like your neighbor asking you across the back fence where he can get a good set of reasonably priced tires for his 1979 Mustang. It’s people-talk, not search engine speak —- the stilted string of words used to search for something a person needs. This will have a huge impact on how people search for insurance of any kind. Instead of trying to plug in awkward terms to find out about final expense insurance or about Medicare supplements, the person doing the search can just ask something like: “Show me what I need to supplement my Medicare policy.”

The idea of a search engine responding to human-speak enquiries is exciting, but it will not happen overnight. Nonetheless, Google’s reasoning is sound. People want to communicate online the same way they talk. You only have to read a few Twitter or Facebook posts to know that. If you want to stay ahead of your competitors in the insurance marketplace, then make sure you hire a search engine optimization company that not only understands the insurance industry, but practices what it preaches. You find a company that does that, and you are set to meet the future.

Just think about how your customers may find you in the future. Imagine them Googling that they need better drug coverage, a homeowners’ policy that offers replacement, not assessed value, a car insurance policy that covers three teen drivers, and so forth. It’s a brave new world out there for insurance companies who market online. Get into the mainstream of the latest trends now, before you find your website losing traffic.

A conversational approach to searching will change key phrase research and ultimately, how an insurance website (or any website) is optimized. Make sure you work with a search engine optimization company with extensive experience in the insurance industry. Then get ready to ride the wave of success.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Insurance websites may be full of not so easy to understand jargon http://www.seonewswire.net/2013/08/insurance-websites-may-be-full-of-not-so-easy-to-understand-jargon/ Thu, 15 Aug 2013 02:38:10 +0000 http://www.seonewswire.net/2013/08/insurance-websites-may-be-full-of-not-so-easy-to-understand-jargon/ The last thing you need is to drive website visitors away with a website full of insurance industry-speak. Your website might be the best-looking insurance website you have ever seen, but if your content is filled with industry insider jargon,

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The last thing you need is to drive website visitors away with a website full of insurance industry-speak.

Your website might be the best-looking insurance website you have ever seen, but if your content is filled with industry insider jargon, things shared between others in the same profession, you’re in trouble. While the shorthand may be necessary in some instances, it is best to keep it to a bare minimum. People who want to buy insurance do not want to ready insurance lingo and not understand what it means. They want to get the point of what each policy offers, quickly, do some price comparisons, make a decision and buy something. If you confuse them upfront, you lose them — a bad thing for your business.

Industry-speak is confusing to people who do not have a reason to use various acronyms as a common part of their daily conversations. If you have an insurance website, you must tailor your content in such a way that is it understandable to everyone. Yes, you still need to adhere to search engine optimization (SEO) best practices, but that does not mean you need to eradicate all mentions of acronyms. What it does mean is you need to always aim your content at your potential customers, as that is the ideal insurance marketing guideline to convert traffic to your website.

Even though you may think that using jargon makes you look informed and knowledgeable, it only serves to drive people away, because they want the concept of insurance explained to them in plain English. You run the risk of coming across as a stuffed shirt, bursting at the seams to show people how smart you are. Visitors to your insurance website want to know you as a person, how your customer service is, whether you have a product that will suit them and if your prices are reasonable. The plain, down-to-earth kind of concerns you would have when you go searching to hire an SEO company to enhance your website and boost it in Google’s rankings.

A good SEO firm will tell you all these things and point out why being an approachable, likeable, plain speaking insurance agent with a social media, user friendly website does well in search engine rankings. And isn’t that what wanting better rankings is about —- reaching the people you want to market to?

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Who are the headlines for on your insurance website? http://www.seonewswire.net/2013/07/who-are-the-headlines-for-on-your-insurance-website/ Fri, 26 Jul 2013 11:11:05 +0000 http://www.seonewswire.net/2013/07/who-are-the-headlines-for-on-your-insurance-website/ If you said the headlines are for the search engines, you are half right. Ideally, headlines are for customers and search engines. Remember one thing though —- headlines do not need to be long, long sentences. In fact, shoot for

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If you said the headlines are for the search engines, you are half right. Ideally, headlines are for customers and search engines.

Remember one thing though —- headlines do not need to be long, long sentences. In fact, shoot for less than eight words. If you can’t make it eight words, then try another heading. Why is this so important? The longer the heading, the higher the likelihood that search engines split it with an ellipsis, which looks really ridiculous to begin with and causes confusion for the engines. Spilt titles are difficult for a search engine to categorize properly, meaning this lowers your chances of getting a higher ranking.

Also, there is a myth about website titles. It says you should rely on using meta-tags to give your keywords that extra bit of oomph. Do not rely on just your meta-tags to trumpet your keywords. Be careful what you choose for a title because the title can affect your website more than you realize. So, ideally, you would want to list specific keywords first then add in others, the ones with a broader scope. You lead with your best keywords in the title, because search engines give them the most importance. Put another way, specific keywords used in a title often override any meta-tags you have.

One bit of good news when it comes to insurance marketing and creating and choosing titles to use online is that Google can handle up to 70 characters and not split the title. So long as the title does not go over 70 characters, the whole thing is displayed. This isn’t to suggest that longer titles are good, as shorter ones tend to be more effective and capture people’s attention.

If you want your insurance website to start acting like it is a force to be reckoned with, hire the right search engine optimization (SEO) company that also offers clean, clear and crisp website design, highly effective and ethical SEO techniques and top notch professionalism. It’s the best investment your insurance agency will ever make.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Insurance search engine optimization does not happen overnight http://www.seonewswire.net/2013/07/insurance-search-engine-optimization-does-not-happen-overnight/ Mon, 15 Jul 2013 11:10:16 +0000 http://www.seonewswire.net/2013/07/insurance-search-engine-optimization-does-not-happen-overnight/ Even though you want to get your insurance agency right up there in the Google rankings, it does not happen overnight. There is a famous myth in the search engine optimization (SEO) industry, or rather, people have the following impression

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Even though you want to get your insurance agency right up there in the Google rankings, it does not happen overnight.

There is a famous myth in the search engine optimization (SEO) industry, or rather, people have the following impression about search engine optimization results —- that the minute they get their website optimized, it will shoot to number one spot on the first page of Google’s search engine results. Nothing could be further from the truth, unless you hire a company that uses black hat methods that only return short spurt rankings, which typically only last about a week, if that. Not to mention the fact that with the latest tweaking in algorithms, such sites would be dead in the water.

It is true that an active and tailored SEO plan for your insurance marketing does return great benefits for your company. It can drive traffic to your site, make social networks sit up and notice you, get your insurance agency’s name in the news and likely pull you on to the first page of Google. This does not happen in 24 or even 48 hours. SEO plans are well built, consistent, persistent and return results over time. You need patience to see those results and to watch them grow steadily. Bonus? The bonus is that building a slow and steady increase in page ranking with a quality SEO plan keeps your agency in a good spot for a long time.

It’s all about steady, refined, relevant websites and content that appeals to your about-to-be-customers. You want to build your results over time and make sure they stay right up where you want them. This is important for new insurance websites. For older sites with a history on the web, the process is a bit different, but nonetheless, still dramatic if you have lost ranking. For instance, if your website has been around for about five or more years, and is now in the back pages of Google, your site content can be properly optimized according to the newer web requirements. Add in a number of credible links and you will see almost immediate results.

Remember, Google’s algorithm, even with all the recent tweaking, is focused on quality. That makes sense when you consider that in order to stay profitable, Google needs a large audience searching the Internet. People do not appreciate spammy sites, or garbage content. Google knows this and strives to weed out the “rest” of the herd that needs culling, leaving in the “best” results for users. Google rules will get even stricter over time. It’s important to have a company that knows what it’s doing to not only design your insurance website, but keep a sharp eye on content and build you a better SEO plan to grow your online business.

You’ve maybe tried other companies and discovered you did not get what you wanted and needed to boost your site ranking. Try the company who has over a quarter of a century of insurance business under their belt. They’ll get you results.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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Leads are the lifeblood of an insurance agency http://www.seonewswire.net/2013/05/leads-are-the-lifeblood-of-an-insurance-agency/ Wed, 15 May 2013 11:06:17 +0000 http://www.seonewswire.net/2013/05/leads-are-the-lifeblood-of-an-insurance-agency/ Does your insurance website have all that it needs to garner leads? Take a long, hard look at your insurance website. Do you like what you see? Does your staff like it? Do your customers like it? How does it

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Does your insurance website have all that it needs to garner leads?

Take a long, hard look at your insurance website. Do you like what you see? Does your staff like it? Do your customers like it? How does it compare to your nearest competition? These are hard questions to answer, as a website is a personal thing and as it was developed, there were parts of you that went into making it what it is today. However, you need to stand back and regard it from the point of view of a visitor to your site. It might not be as wonderful as you think it is. It’s time for some serious introspection about your insurance marketing goals.

First things first. Leads are the lifeblood of an insurance agency. No leads, no customers. No customers, no income. Your website needs to garner leads that will convert. That does not just mean having your contact information on the site. It means a lot more, like a good search engine optimization (SEO) campaign, one that draws traffic to your website. Once you have the traffic, you can get leads and from those leads, you can do quotes. While it sounds simple, you may be surprised to know that we hear from a number of insurance agencies wondering why their websites just do not bring in the traffic they need to grow their business.

While they may have a nice site, it may be old, out-of-date, built on a different platform, not properly optimized, or it does not load quickly, or have social media or even an instant quoting function. Yesterday’s websites are losing ground, if not vanishing entirely. In order to have an up-to-the-minute insurance website, you want to get as many targeted visitors as possible. Targeting your visitors begins with the right kind of SEO campaign, a revamped or new insurance website and a steady, controlled marketing strategy aimed at your target audience. For instance, if you specialize in selling Medicare supplements to seniors, you likely are not interested in students in college. Focusing your campaign is critical to your website’s success.

Back to the quoting function for a second: It’s crucial to have a quote request form readily accessible on every page of your website, not just the home page. For instance, instead of just having a Medicare supplement information page and a Medicare supplement quote page, ensure that there is a short contact form on the Medicare supplement page, which offers a visitor to your site the choice of filling out a detailed Medicare supplement request on the quote page. Of course, by offering quotes online, you must have secure pages for the collection of private information. All this is part and parcel of effective insurance website design.

If you want the traffic to grow your business, find an SEO partner with serious experience in the insurance industry. They know their stuff and it looks good on you.

Ready to Quote is an insurance marketing company focusing on search engine marketing and <a href="http://www.readytoquote.com“>insurance websites. Learn more at http://www.readytoquote.com/ or call 1.800.504.8593

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