Insurance websites<\/a> do need some color to make them stand out. However, using too much is not effective.<\/p>\n Think back over the last few times you have been surfing on the Internet \u2013 perhaps looking at your competitor\u2019s websites. What stood out the most for you? See something you really like and want to emulate? Loved the colors on one site and think they would work well for yours? Think that being really off-the-wall creative will gain you more traffic?<\/p>\n Do you remember which insurance website <\/a>was the easiest to read? Probably not, because that is one of its selling points. Easy to read, eye appealing, easy to remember content and in black and white, right? Black text on white space is easier to read, and even though you may love the idea of being colorful, your website visitors may not like it. For instance, you do not want to have red text (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Insurance websites do need some color to make them stand out. However, using too much is not effective. Think back over the last few times you have been surfing on the Internet \u2013 perhaps looking at your competitor\u2019s websites. What…<\/span><\/p>\n