The fight for logos, sales territories, and a piece of history is brewing in Texas as Dr Pepper\/Seven Up, Inc. takes on Dr Pepper Bottling Company of Dublin, Texas. DPS, as the parent company is sometimes called, is taking one of its bottlers to court after the bottler has allegedly refused to stop using retro logos and sell its unique version of the soda outside of its licensed selling territory. The bottler says it is the oldest Dr Pepper bottler around and has done nothing to harm the brand since it began bottling in 1891.<\/p>\n
The lawsuit in the U.S. District Court in the Eastern District of Texas alleges that Dublin Dr Pepper has infringed on the parent company\u2019s trademark and diluted it, practiced unfair competition, violated numerous license agreements, and breached its contract.<\/p>\n
\u201cIn the simplest terms, the bottler in Dublin is using a logo that is no longer authorized and is (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The fight for logos, sales territories, and a piece of history is brewing in Texas as Dr Pepper\/Seven Up, Inc. takes on Dr Pepper Bottling Company of Dublin, Texas. DPS, as the parent company is sometimes called, is taking one…<\/span><\/p>\n