Often referred to as the Name Game, companies usually try out a variety of names for various innovations they intend to trademark.<\/p>\n
If you have spent any time trademark watching, you would find out fairly quickly that if you watch the latest applications for trademarks, you can figure out who is about to introduce what to the marketplace. Likely this is only for serious geeks, but it does have an element of a treasure hunt about it.<\/p>\n
For example, in 2010 Hewlett Packard sent in an application to trademark the term \u201cPalmPad.\u201d Not many were too excited about the name that they thought would be given to their webOS tablet. It is hardly catchy and does not really have commercial appeal. Then, along came another trademark application for the HP TouchPad \u2013 still not that classy a name, but perhaps a tad better than PalmPad, although that may be arguable in certain circles.<\/p>\n