Trade dress law might apply to bottles. This will have a significant impact on marketplace competition.<\/p>\n
A food packaging company may have crossed the line with its fruit-juice packaging and infringed on Coca-Cola\u2019s trademarks. Where that line actually is often causes lawsuit like this one, but behind these types of lawsuits is the desire to protect a well-known brand and not confuse consumers.<\/p>\n
Johanna Foods of New Jersey filed a suit in federal court asking for a ruling that says it is not infringing on the trade dress and design patents for Coca-Cola\u2019s Simply Orange brand juices packaging.<\/p>\n
\u201cWhile this may seem to many like a tempest in a teapot, these are important issues to Coco-Cola, which wants to ensure its trademarks (trade dress) are clearly recognizable to its customers. If someone uses a mark close to Coca-Cola\u2019s and causes confusion, not only does Coca-Cola lose business, the consumer is cheated out of an (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Trade dress law might apply to bottles. This will have a significant impact on marketplace competition. A food packaging company may have crossed the line with its fruit-juice packaging and infringed on Coca-Cola\u2019s trademarks. Where that line actually is often…<\/span><\/p>\n