Trademarks differentiate one company from another. As such, it\u2019s important they are not diluted.<\/p>\n
There are quite a number of different forms of intellectual property protected by law. \u201cYou may immediately recognize this form \u2013 the trademark,\u201d said David Alden Erikson, a Los Angeles business litigation attorney. \u201cA trademark may be a logo, phrase or even a word. Overall, the reason for using a trademark is to that the consumer is able to tell the difference between one company or entity and another. While in theory that works just fine, in actual practice, there are times when a trademark becomes diluted, meaning the distinction between one trademark and another is not clear and distinct.\u201d<\/p>\n
Trademarks<\/a> are registered because they are intended to represent or be the \u201cface\u201d of an entity or a company. Think Nike and their \u201cswoosh.\u201d It\u2019s vital that their trademark be different from all other trademarks. If somebody creates a (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Trademarks differentiate one company from another. As such, it\u2019s important they are not diluted. There are quite a number of different forms of intellectual property protected by law. \u201cYou may immediately recognize this form \u2013 the trademark,\u201d said David Alden…<\/span><\/p>\n