Many business owners don\u2019t realize there is a difference between a trademark and a trade name.<\/p>\n
Despite the fact that many business entrepreneurs know their stuff inside out, many of them still get hung up on the difference between a trademark and a trade name. \u201cThe trademark is considered to be a branding tool and it will identify \u2018their\u2019 goods and services as being uniquely theirs \u2013 thus distinguishing \u2018their\u2019 goods and services from others in the marketplace,\u201d clarified David Alden Erikson, a Los Angeles business litigation attorney.<\/p>\n
On the other hand, a trade name is a business name, and it\u2019s normally registered with the Secretary of State where the business is incorporated. The name basically identifies the business for the purpose of incorporation. \u201cThe thing to remember here is that just because you may successfully register a trade mark, does not mean you have additional trademark protection. The truth is that there (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Many business owners don\u2019t realize there is a difference between a trademark and a trade name. Despite the fact that many business entrepreneurs know their stuff inside out, many of them still get hung up on the difference between a…<\/span><\/p>\n