We all see humorous commercials all the time, meant to drive home a particular point. Sometimes the commercial is a bit \u201cover-the-top\u201d or extreme, in that in no common-sensical way can be believable in the sense of human dignity. Or indignity, if you will.<\/p>\n
But when it comes to taking care of elder parents or grandparents, can a line be crossed when it comes to \u201cover-the-top\u201d depictions? Should something that may be viewed as \u201celder abuse\u201d be fodder for the sake of advertising? When does dignity get trampled on, and when does humor prevail when the tongue is implanted firmly in the cheek?<\/p>\n
Recently, the travel website KAYAK.com unveiled a 30-second commercial on television and its YouTube page that got a lot of attention in Canada \u2013 so much so that the country\u2019s governing body of advertising standards cited the (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" WAS KAYAK UP A CREEK WITH ITS \u2018STAIRLIFT\u2019 AD? We all see humorous commercials all the time, meant to drive home a particular point. Sometimes the commercial is a bit \u201cover-the-top\u201d or extreme, in that in no common-sensical way can…<\/span><\/p>\n