The verbal art of describing an insurance agency\u2019s products and services takes a lot of thought, finesse, honesty and practice. Sometimes the window of opportunity to talk to a potential client is less than 60 seconds. Do it right, and success follows.<\/p>\n
\u201cKnowing your products, your sales pitch, what in the most in demand and where to source quality leads and how to work them are all part and parcel of being a top insurance agent. What you don\u2019t get told is how to concisely summarize your agency and its product in less than 30-seconds. It means a laser focus on what is important to tell a potential customer. Can you do it?\u201d asks Benepath.net CEO, Clelland Green, RHU.<\/p>\n
Not too many agents can reel off a convincing spiel in 30-seconds, but that does not mean they cannot learn how to. It is a good lesson in marketing and how it works. If (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The verbal art of describing an insurance agency\u2019s products and services takes a lot of thought, finesse, honesty and practice. Sometimes the window of opportunity to talk to a potential client is less than 60 seconds. Do it right, and…<\/span><\/p>\n