Good question. The best way to sound personal is to write like you are talking to just one person. Keep it simple. Keep it individual. Keep it interesting. Use terms like \u201cwe\u201d and \u201cI\u201d in your communications. Always, always, always, reply to any emails you get. This makes you the \u201creal person\u201d at the other end of the email and immediately personalizes any auto email campaign missives.<\/p>\n
You know the merge fields in your system? USE THEM. And, if you don\u2019t want to use all of them, then at the very least, use the first name field. This small inclusion can make a mass email sound like a personal message. And another item that is very important to note is do NOT use a \u201cno-reply\u201d email address. Not only is it frustrating, it is the epitome of impersonal. People want to know they are talking to a real person \u2013 period.<\/p>\n