7 Tips for Overcoming Sluggish Summer Census & Occupancy<\/strong><\/p>\n by Patty Cisco 1. Focus on quality, not quantity, in your sales calls. Analyze your referral list over a two-year 7 Tips for Overcoming Sluggish Summer Census & Occupancy by Patty Cisco Summer is the time for action! Unfortunately for senior care and living organizations, summer typically represents sluggish census and occupancy results. The sales reps and marketing directors who…<\/span><\/p>\n
\nSummer is the time for action! Unfortunately for senior care and living organizations, summer
\ntypically represents sluggish census and occupancy results. The sales reps and marketing
\ndirectors who work in the trenches can certainly make a list of all the reasons why this occurs.
\nWhile there may be validity to some of those reasons, they also can be the excuse that creates a
\nbarrier to productive activity. Taking a proactive approach to your marketing strategies and sales
\ntactics now will not only reap results in the summer months, but you\u2019ll be surprised by what your
\nthird and fourth quarters will yield.<\/p>\n
\nperiod. Categorize your referral sources as follows: A (represents top 15% of your referral
\nsources that make up 65% of your referrals); B (represents 20% of your referral sources that
\nmake up 20% (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"