A smart agent should be willing to listen to how others market insurance, but be aware that what works for others may not work for everyone. Listening to one\u2019s own intuition is a winning strategy for any agency.<\/p>\n
A savvy insurance agent knows that cold calling is dead, long live telemarketing leads? Right? While that is certainly an accurate observation, it is also one to be closely examined. Buying leads is a good idea. Buying shared leads, not so much. <\/p>\n
Shared leads are what the term implies \u2013 leads shared with up to seven or more other agents. A buyer of such leads has to wonder who is going to get the customer on the line first and make a sale, and who is going to make money on shared leads? It\u2019s usually not the frustrated agent who finds hostile people on the end of the phone, because those six other agents (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" A smart agent should be willing to listen to how others market insurance, but be aware that what works for others may not work for everyone. Listening to one\u2019s own intuition is a winning strategy for any agency. A savvy…<\/span><\/p>\n