Throughout the whole experience of learning, growing and setting up your business, you were \u201cyou,\u201d right? You didn’t put on airs, talk like a drill sergeant, or barge ahead without knowing what you needed and wanted for a final outcome. You were not acting like someone else. You were acting like, well, you. Throughout the whole experience of learning, growing and setting up your business, you were \u201cyou,\u201d right? You didn’t put on airs, talk like a drill sergeant, or barge ahead without knowing what you needed and wanted for a final outcome.…<\/span><\/p>\n
\nThere is no need to create a personality for yourself when selling online or in a brick-and-mortar store. Be yourself. The trick to selling to others, particularly to selling things people are often reluctant to buy (like insurance), is to stay in character as yourself. Only by getting to know who you are, and by deciding whether or not you can be trusted, will customers readily buy from you.
\nWhy is that? When a prospective customer feels they know a person, they are more willing to buy from him or her. It\u2019s human nature. If you change into a manic (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"