For diehards who love direct-mail campaigns because they are more personal than working on the Internet, step back for a minute. In this day and age of social media, Internet leads are far more valuable than direct-mail campaigns, not to mention cheaper. <\/p>\n
Direct mail means tons of time creating the right copy, plus the cost and trouble to acquire paper, mailing lists and postage, all at a lower rate of return. Most direct mail these days ends up in garbage cans in the post office. Beat the odds of being tossed without a second glance at your campaign by using Internet leads. Sure, people can delete your email, but it did not cost you what a direct-mail campaign would.<\/p>\n
Additionally, with the Internet, more people get to know you \u201cpersonally.\u201d That\u2019s a good thing, because if people feel they know and trust you, you get more business. Sometimes things are just that (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" For diehards who love direct-mail campaigns because they are more personal than working on the Internet, step back for a minute. In this day and age of social media, Internet leads are far more valuable than direct-mail campaigns, not to…<\/span><\/p>\n