In the insurance sales industry, lead conversion may be one of the most difficult skills to master.
\nLife insurance leads are worth their weight in gold, but they do not sell themselves. If you hope to succeed, you must begin to work them the instant they arrive. <\/p>\n
Even more importantly, you need to learn about your client\u2019s perspective before you start a sales pitch. Know each of your clients; the life stories you hear will define the best policy for each lead. It may not work to offer uniform suggestions or generic policies. In fact, you may drive a potential purchaser away from buying life insurance if he or she feels unheard. <\/p>\n
When you contact a lead, find out where he or she is in life. Listen closely. Details will give you clues to help you tailor a policy that will specifically suit each need. Keep asking questions and get a (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" In the insurance sales industry, lead conversion may be one of the most difficult skills to master. Life insurance leads are worth their weight in gold, but they do not sell themselves. If you hope to succeed, you must begin…<\/span><\/p>\n