Dallas-based AT&T is being sued by T-Mobile in federal district court in Houston, Texas over AT&T’s discount phone subsidiary Aio’s use of the color magenta in its promotional material.<\/p>\n
The lawsuit seeks injunctive relief and monetary damages for Aio’s alleged trademark dilution, trademark infringement and unfair competition with regard to trademark rights to the color magenta in the telecommunications field.<\/p>\n
According to the lawsuit, in early 2013, T-Mobile announced plans to compete against other telecommunications providers by offering service without the need for an annual or two-year contract. The complaint alleges that AT&T responded by forming Aio, a wholly-owned subsidiary, which began offering no-contract telecommunications services. The lawsuit claims that Aio chose magenta for its promotional material \u201cout of all the colors in the universe\u201d and that the use of the color was likely to dilute the company’s \u201cfamous magenta color trademark\u201d and to engender \u201cinitial interest confusion\u201d as to the affiliation of (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Dallas-based AT&T is being sued by T-Mobile in federal district court in Houston, Texas over AT&T’s discount phone subsidiary Aio’s use of the color magenta in its promotional material. The lawsuit seeks injunctive relief and monetary damages for Aio’s alleged…<\/span><\/p>\n