Remember the day when much of the content on insurance websites was chockfull of industry language, foreign to all, except other agents?<\/p>\n
The time has come for a more conversational approach, meaning plain English in words everyone understands, even if a concept may be difficult. Insurance companies need to pay attention to this latest trend, as Google is the driving force behind it, and when Google does something, you know it’s going to drive your marketing efforts.<\/p>\n
What’s the latest? Casual verbal conversation searches. That is like asking a search engine where the nearest movie theatre is, what times the shows are, what the address is and where is the best parking near the theatre. The near future holds an interesting experience for everyone and that includes insurance agents who want to market their websites in a competitive manner. It’s the best way to stay ahead of the pack when it comes to (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Remember the day when much of the content on insurance websites was chockfull of industry language, foreign to all, except other agents? The time has come for a more conversational approach, meaning plain English in words everyone understands, even if…<\/span><\/p>\n