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{"id":11694,"date":"2013-08-15T02:38:10","date_gmt":"2013-08-15T02:38:10","guid":{"rendered":"http:\/\/www.seonewswire.net\/2013\/08\/insurance-websites-may-be-full-of-not-so-easy-to-understand-jargon\/"},"modified":"2013-08-15T02:38:10","modified_gmt":"2013-08-15T02:38:10","slug":"insurance-websites-may-be-full-of-not-so-easy-to-understand-jargon","status":"publish","type":"post","link":"http:\/\/www.seonewswire.net\/2013\/08\/insurance-websites-may-be-full-of-not-so-easy-to-understand-jargon\/","title":{"rendered":"Insurance websites may be full of not so easy to understand jargon"},"content":{"rendered":"

The last thing you need is to drive website visitors away with a website full of insurance industry-speak.<\/p>\n

Your website might be the best-looking insurance website you have ever seen, but if your content is filled with industry insider jargon, things shared between others in the same profession, you’re in trouble. While the shorthand may be necessary in some instances, it is best to keep it to a bare minimum. People who want to buy insurance do not want to ready insurance lingo and not understand what it means. They want to get the point of what each policy offers, quickly, do some price comparisons, make a decision and buy something. If you confuse them upfront, you lose them — a bad thing for your business.<\/p>\n

Industry-speak is confusing to people who do not have a reason to use various acronyms as a common part of their daily conversations. If you have an (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The last thing you need is to drive website visitors away with a website full of insurance industry-speak. Your website might be the best-looking insurance website you have ever seen, but if your content is filled with industry insider jargon,…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

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