If you said the headlines are for the search engines, you are half right. Ideally, headlines are for customers and search engines.<\/p>\n
Remember one thing though —- headlines do not need to be long, long sentences. In fact, shoot for less than eight words. If you can\u2019t make it eight words, then try another heading. Why is this so important? The longer the heading, the higher the likelihood that search engines split it with an ellipsis, which looks really ridiculous to begin with and causes confusion for the engines. Spilt titles are difficult for a search engine to categorize properly, meaning this lowers your chances of getting a higher ranking.<\/p>\n
Also, there is a myth about website titles. It says you should rely on using meta-tags to give your keywords that extra bit of oomph. Do not rely on just your meta-tags to trumpet your keywords. Be careful what you choose for a (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If you said the headlines are for the search engines, you are half right. Ideally, headlines are for customers and search engines. Remember one thing though —- headlines do not need to be long, long sentences. In fact, shoot for…<\/span><\/p>\n