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{"id":11379,"date":"2013-06-28T15:10:54","date_gmt":"2013-06-28T15:10:54","guid":{"rendered":"http:\/\/www.seonewswire.net\/2013\/06\/does-your-lead-company-do-this\/"},"modified":"2013-06-28T15:10:54","modified_gmt":"2013-06-28T15:10:54","slug":"does-your-lead-company-do-this","status":"publish","type":"post","link":"http:\/\/www.seonewswire.net\/2013\/06\/does-your-lead-company-do-this\/","title":{"rendered":"Does Your Lead Company Do This?"},"content":{"rendered":"

Two weeks ago we received updated lead disposition reports from two of our larger customers who were showing weaker close rates recently. The data spanned a period of over two months and while the close rates weren’t bad, it was clear the trend was in the wrong direction.<\/p>\n

During this period there was no change in where we were marketing, the keywords that we were competing for, the landing pages and sites we were using, etc.<\/p>\n

So, what changed?<\/p>\n

To find out, we took their two disposition reports as well as other clients’ sales results \u00a0and matched it up with our marketing data. Then the analysis began.<\/p>\n

Here’s what we discovered:<\/p>\n

Two sub sources of traffic from our long term advertising sources recently had substantial increases in their traffic<\/strong>.\u00a0Some of you may now say that should have been an alarm in and of itself, but you would be dead wrong. This happens all the time and (more…)<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Two weeks ago we received updated lead disposition reports from two of our larger customers who were showing weaker close rates recently. The data spanned a period of over two months and while the close rates weren’t bad, it was…<\/span><\/p>\n
Read more ›<\/a><\/div>\n
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