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{"id":11205,"date":"2013-05-31T10:07:11","date_gmt":"2013-05-31T10:07:11","guid":{"rendered":"http:\/\/www.seonewswire.net\/2013\/05\/nobody-likes-to-be-confused-when-they-search-for-insurance-information\/"},"modified":"2013-05-31T10:07:11","modified_gmt":"2013-05-31T10:07:11","slug":"nobody-likes-to-be-confused-when-they-search-for-insurance-information","status":"publish","type":"post","link":"http:\/\/www.seonewswire.net\/2013\/05\/nobody-likes-to-be-confused-when-they-search-for-insurance-information\/","title":{"rendered":"Nobody likes to be confused when they search for insurance information"},"content":{"rendered":"

Trying to find insurance online is hard enough without hitting a website that confuses people.<\/p>\n

First and foremost, your insurance marketing must be people-friendly, or \u201cuser-friendly\u201d for those online. It must be simple, terms must be easily explained, it must be easy to read and easy to follow. While some might think that \u201ceasy\u201d and \u201cinsurance\u201d do not belong in the same sentence, this is a bit of a fallacy. Sure, there is technical jargon and legal jargon, but if your insurance marketing plan is what it needs to be, you have addressed those issues with aplomb. So, let\u2019s say you have an insurance website that is really nicely laid out, easy to navigate, colorful without being the cousin to a neon sign, and offers a quote function. You\u2019re ready to go and get traffic, or are you?<\/p>\n

While having bells and whistles on your website, including the latest Facebook, Twitter, Google + (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Trying to find insurance online is hard enough without hitting a website that confuses people. First and foremost, your insurance marketing must be people-friendly, or \u201cuser-friendly\u201d for those online. It must be simple, terms must be easily explained, it must…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

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