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{"id":10535,"date":"2012-11-28T02:35:20","date_gmt":"2012-11-28T02:35:20","guid":{"rendered":"http:\/\/www.seonewswire.net\/2012\/11\/insurance-marketing-is-more-than-website-design-2\/"},"modified":"2012-11-28T02:35:20","modified_gmt":"2012-11-28T02:35:20","slug":"insurance-marketing-is-more-than-website-design-2","status":"publish","type":"post","link":"http:\/\/www.seonewswire.net\/2012\/11\/insurance-marketing-is-more-than-website-design-2\/","title":{"rendered":"Insurance marketing is more than website design"},"content":{"rendered":"

Your insurance website went live online with a huge fanfare, but weeks later, there are no conversions.<\/p>\n

You are proud of your insurance website and put a lot of work into it. You did everything right, as far as you know, but in tracking your online traffic, you discover potential clients did not go past your home page. What\u2019s up with that? By the way, this happens to a lot of insurance agents, so don\u2019t worry too much.<\/p>\n

What\u2019s happening is this: your new website was designed to get attention from the search engines, but that alone is not enough. It needs to do more than just sit there and look pretty. Pretty might appeal to some visitors, but they are not visiting your website to look at how nice it is, they are there to get information and buy a product. If your site does not offer them what they need, they (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Your insurance website went live online with a huge fanfare, but weeks later, there are no conversions. You are proud of your insurance website and put a lot of work into it. You did everything right, as far as you…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

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