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{"id":10521,"date":"2013-01-13T22:23:56","date_gmt":"2013-01-13T22:23:56","guid":{"rendered":"http:\/\/www.seonewswire.net\/2013\/01\/the-2-minute-warning-and-business-aviation\/"},"modified":"2013-01-13T22:23:56","modified_gmt":"2013-01-13T22:23:56","slug":"the-2-minute-warning-and-business-aviation","status":"publish","type":"post","link":"http:\/\/www.seonewswire.net\/2013\/01\/the-2-minute-warning-and-business-aviation\/","title":{"rendered":"The 2-Minute Warning and Business Aviation"},"content":{"rendered":"

A friend of mine asked me if I watch professional basketball on TV. My knee-jerk reaction was to joke that I only watch the last 2 or 3 minutes because that’s when the game is exciting and is won. \u00a0Then it occurred to me that some think that the closing call of a business aviation transaction is where “it all happens” and what an unfortunate perception that is. \u00a0Like basketball, or any other sport, the game is won long before the last two minutes or the two-minute warning. \u00a0There is planning, hard work and during \u00a0the 3 3\/4 quarters before the end is when each team is studying, learning, and planning for the end-game. You can see during a Heat game that Lebron James and Dwayne Wade are studying their opponents, testing the defense for weaknesses, and seeing where their opponents’ strengths are, so that when the time comes, they can (more…)<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A friend of mine asked me if I watch professional basketball on TV. My knee-jerk reaction was to joke that I only watch the last 2 or 3 minutes because that’s when the game is exciting and is won. \u00a0Then…<\/span><\/p>\n

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