Selling Medicare supplements is one area you are going to shine in. However, it is important that not only do you work those leads promptly, efficiently and effectively, but you have quality leads that convert. Fresh, real time leads coming directly and only to you are leads guaranteed to garner you conversions.

While it is true that exclusive Medicare supplement leads can be expensive, they are worth the investment. Smart insurance marketing begins with a sharp eye on the profit line and a plan to achieve those goals. Spending marketing dollars in the right places boosts your bottom line and provides a good ROI. So spending that extra gets you the good leads to work with and close.

Buying leads is best summed up with one word – exclusivity. You want leads exclusively for you and in your chosen territory. Cannot get that from you current lead source? Do not buy those leads. It is your money. Your time. Your marketing skills. You know what you need. Go out there and get it. If a lead generation company cannot or will not guarantee your exclusivity in the geographic area of your choice, go find another company that does that for you.

Do not be fooled by lead generation companies that say they sell exclusive leads and it actually turns out they sell to six or seven other agents. When you say you want exclusive leads, you want those leads to go only to you. That gives you the edge in knowing no other agent has contacted that person first. Of course, it gives you a leading edge in closing a sale as well.

Leery about spending funds to buy exclusive leads? Look at the benefits:
• less competition
• higher sales
• higher profits
• ethical lead generation provider supporting you
• exclusive leads allow you to nurture clients and grow your territory

Medicare supplement leads are great when they are exclusive to you.

Currently, many of America’s seniors are choosing to live at home with their adult children, to save on medical costs. More and more seniors need and use Medicare supplement insurance plans to maintain their health.

Medical supplemental insurance, also know as Medigap, aims to cover holes in the original Medicare. Medigap is made up of various plans that can cover co-pay, co-insurance, and deductibles. Together, the plans will give seniors 100 percent coverage. Medical supplement plans and Medigap are not to be confused with Medicare Advantage.

Navigating Medigap’s supplemental plans, can be confusing to seniors. This is where a dedicated insurance agent can help. Insurance agents should understand the policies, what they mean, how they work, how to price them out to benefit a senior’s coverage, and when to apply for coverage and not miss out on enrollment in the plan.

Selling Medicare supplement insurance is a brilliant plan that can grow the business base exponentially, if agents choose to educate clients and potential clients. Inform clients about modifications to Medigap, before enrolling:

The Medigap insurance plan was modified adding more choices
Plan K/Plan L covers 50 percent and 75 percent, respectively, of Hospice part A co-insurance as a basic benefit

For Plans K, L and N, seniors must pay a portion of the co-insurance/co-payments of Part B, which means they receive lower premiums

If current coverage ends at 65, send your medical policy application before the enrollment period, to be provided with continuous coverage.

Being proactive when selling Medicare supplement insurance ensures a healthy business base for your agency.