Insurance websites do need some color to make them stand out. However, using too much is not effective. Think back over the last few times you have been surfing on the Internet – perhaps looking at your competitor’s websites. What…
Insurance websites do need some color to make them stand out. However, using too much is not effective. Think back over the last few times you have been surfing on the Internet – perhaps looking at your competitor’s websites. What…
At one time, sound was a neat thing to put on a website. These days, unless done well, it is annoying. Insurance website are really best left to stand alone on their own devices, as background music may drive potential…
Many people and businesses raise an eyebrow when they hear the word Twitter. What use is it? Okay, the honest truth is that yes, Twitter can be a bit silly, and you might wonder why you would want to plug…
Customer service is a big issue these days. Do not ignore that fact. Ignoring consumer trends in the social media may mean big trouble for your business. Consumers are the beacons of change, the origin of what is trending at…
Your insurance website went live online with a huge fanfare, but weeks later, there are no conversions. You are proud of your insurance website and put a lot of work into it. You did everything right, as far as you…
It takes two to accomplish the search engine optimization (SEO) tango, website design and content. Just because it takes two components to make an effective search engine optimized website perform well on the Internet, that does not mean you need…
Everyone and their dog claims to be insurance marketing experts. But are they? Some insurance marketing companies lay claim to being insurance search engine optimization (SEO) gurus, but are they really? Usually not. There are very few SEO companies that…
If you keep track of your insurance website statistics, do you pay attention to your bounce rate? If you do take the time to study some analytics relating to your insurance website, you might have run across the term, “bounce…
If your customers know you through your online presence, they will consider buying products and policies from you. It’s a given that competition is tough on the Internet today, particularly in the insurance business. However, having said that, with the…
The right search engine optimization company will help you stand out from the competition. You want to be able to run your insurance business while still being fully present to deal with customers. You know you need a continuous string…