Perhaps you do not enjoy using social media and consider it a waste of your time while trying to market insurance, but here’s something you need to know to improve the conversion rate of your website: A recent study shows…
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Tag: insurance website
SEO insurance marketing gets more conversational
Remember the day when much of the content on insurance websites was chockfull of industry language, foreign to all, except other agents? The time has come for a more conversational approach, meaning plain English in words everyone understands, even if…
Tagged with: insurance marketing, insurance website, insurance websites, Medicare, Medicare supplements, SEO
Insurance websites may be full of not so easy to understand jargon
The last thing you need is to drive website visitors away with a website full of insurance industry-speak. Your website might be the best-looking insurance website you have ever seen, but if your content is filled with industry insider jargon,…
Who are the headlines for on your insurance website?
If you said the headlines are for the search engines, you are half right. Ideally, headlines are for customers and search engines. Remember one thing though —- headlines do not need to be long, long sentences. In fact, shoot for…
Insurance search engine optimization does not happen overnight
Even though you want to get your insurance agency right up there in the Google rankings, it does not happen overnight. There is a famous myth in the search engine optimization (SEO) industry, or rather, people have the following impression…
Your Insurance Website Is Really About You
Not everyone realizes their website is a direct reflection of who they are, which means you are really your business, so take advantage of that. People buy things from your insurance website because they feel they know you, appreciate your…
Tagged with: insurance marketing, insurance website, Medicare, Medicare supplements, term life insurance
Out of State Health Insurance Quotes a Bust
If you opted to get your health insurance quotes and purchased from a large online insurance website that happens to be in another state, you might find yourself of the phone a lot. That may be the biggest understatement of…
Are People Staying On Your Insurance Website Once They Land There?
If you spend any time checking the health of your insurance website, you will know what kind of traffic you get. You spend hundreds of hours making sure you get people to your website. You want the business and you…
Nobody likes to be confused when they search for insurance information
Trying to find insurance online is hard enough without hitting a website that confuses people. First and foremost, your insurance marketing must be people-friendly, or “user-friendly” for those online. It must be simple, terms must be easily explained, it must…
Leads are the lifeblood of an insurance agency
Does your insurance website have all that it needs to garner leads? Take a long, hard look at your insurance website. Do you like what you see? Does your staff like it? Do your customers like it? How does it…
Tagged with: insurance marketing, insurance website, insurance website design, Medicare, Medicare supplements, SEO
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