What else do I need to know about automated email campaigns?

admin — Tue, 31 Mar 2015 11:01:09 +0000

This may sound ridiculous, but it’s worth saying: you need to be able to communicate effectively. While writing this one off as a no-brainer concept is easy, many people in fact do not know how to talk to others via email. They do their best talking in person, where a contact sees their facial expressions, notes their body language and hears their tone of voice. These classic sales skills, while vital, do not come in to play when reading emails.

This is why it is vitally important to have an email campaign that offers information in a clear and concise manner, in language that is unambiguous, and means what it says. Avoid using insurance jargon or underwriting concepts. People do not understand them and are not immediately interested in why an underwriter rates their insurance premium higher because they smoke. They just want the bottom line.

However, that kind of information does need to get out so that people do understand why smoker’s insurance rates are higher, or why an insurance company may decline to insure a stunt pilot. So, how do you communicate what you need to in a manner that people can assimilate in short blurbs? Simple: use FAQs. A frequently asked question section is usually something everyone checks out when they need more specific information. In your automated email, when linking back to your website, include a handy link to the FAQ section. That’s smart marketing.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit http://www.benepath.net or call 1-866-368-0377

The post What else do I need to know about automated email campaigns? first appeared on SEONewsWire.net.

Inheritance: When a Child Has a Developmental Disability

admin — Mon, 16 Jun 2014 15:43:28 +0000

As a child with developmental disabilities grows older, parents begin thinking about how to secure their loved one’s financial future as the care they need can be expensive. While government programs and community resources provide essential help, significant family resources are often needed as well. Planning an inheritance for a child with a developmental disability requires special considerations. Here’s why:

A direct gift or bequest may not be appropriate, for two major reasons:

The individual may not be capable of managing significant assets without assistance;
It may be necessary to maintain eligibility for government programs that have income and asset limits

One alternative to a direct gift is making a gift to a family member, such as a sibling, who can be trusted to use the assets in the best interests of the individual with a disability. However, the family member must be willing and able to take on that responsibility and the gift would then become part of his or her estate, leaving it open to be lost in a divorce or claimed by creditors.

Another alternative is a special needs trust, which can help the individual with special needs maintain eligibility for government programs, while making funds available to enhance his or her quality of life. Creating a special needs trust is a complex task that should be done with the assistance of an estate planning attorney, experienced with special needs issues.

Interested in learning more about Special Needs Trusts? Click on the links below:

Was this article of interest to you? If so, please LIKE our Facebook Page by clicking here.

The post Inheritance: When a Child Has a Developmental Disability first appeared on SEONewsWire.net.

FAQ | SEONewsWire.net

What else do I need to know about automated email campaigns?

Inheritance: When a Child Has a Developmental Disability