Elder justice was in the spotlight at the conference, which took place nearly a month after World Elder Abuse Awareness Day on June 15. Aging opens adults up to a number of vulnerabilities, such as physical and psychological abuse, neglect and financial exploitation.
According to the White House, a 2010 study revealed that one in 10 older Americans experienced abuse in the previous year. While programs and services such as the National Center for Elder Abuse are available for elderly adults seeking help, policymakers play a key role in raising awareness about elder abuse and working towards prevention.
The conference has taken place each decade since the 1960s to discuss how to improve the quality of life for older Americans. Some of the topics that will be addressed include retirement and financial security, healthy aging, long-term support and elder justice.
This year marks the 50th anniversary of Medicaid, Medicare and the Older Americans Act. Such governmental programs contribute to providing Americans with peace of mind as they age. Older Americans also need access to a well-placed caregiving network, adequate housing and financial security to maintain healthy, independent lifestyles in their old age.
The Obama Administration has participated in listening sessions since July 2014 to learn from aging leaders and older Americans about the key issues that need to be addressed at the conference.
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We all see humorous commercials all the time, meant to drive home a particular point. Sometimes the commercial is a bit “over-the-top” or extreme, in that in no common-sensical way can be believable in the sense of human dignity. Or indignity, if you will.
But when it comes to taking care of elder parents or grandparents, can a line be crossed when it comes to “over-the-top” depictions? Should something that may be viewed as “elder abuse” be fodder for the sake of advertising? When does dignity get trampled on, and when does humor prevail when the tongue is implanted firmly in the cheek?
Recently, the travel website KAYAK.com unveiled a 30-second commercial on television and its YouTube page that got a lot of attention in Canada – so much so that the country’s governing body of advertising standards cited the company due to several complaints about its “stairlift” ad, which can be seen and described here.
In short, while the commercial can be seen as humorous in some circles because of its outlandishness, there were some among our northern neighbors who complained that the commercial seemed to show “elder abuse,” and that was no laughing matter. With the finding by the Canadian ad standards agency, KAYAK gave in to the pressure and removed the ad from its YouTube channel and from television.
The debate over the commercial does lead to a question about how to best care for an elderly family member, and what could constitute abuse. At the heart, was due diligence to care for this family member in the commercial achieved with the installation of the stairlift? Taking care of an elderly family member does go beyond just legal issues; it goes to quality-of-life issues as well.
After looking at the commercial, what do you think? Is it depicting “elder abuse,” or do you think it is just an over-the-top joke and people need to develop a sense of humor? We are not here to say whether this commercial is funny or disgusting, but we do want to use this as an example of the importance of elder care and how the charge of “elder abuse” can be very serious – just a serious as child abuse. We should always look to take care of our loved ones who may not be able to care for themselves. Whether it is installing a stairlift in your home (and not for you to use!), putting him or her in a proper care facility and/or making sure the estate is up to date with health-care directives or powers of attorney.
And if you are in Michigan, and especially around the Brighton area, it behooves you to sit with a good estate planning attorney to get some advice not just about legal matters but also about how to make the best life for your elder family members so their last days are happy and harmonious. There is no need to be left up a creek without a paddle. So to speak.
The post Elder Abuse: Was Kayak Up a Creek With It’s ‘Stairlift’ ad? appeared first on Estate Planning Lawyers | Elder Law Attorneys | Brighton | Novi | Livonia Elder Law Attorneys.
The post Elder Abuse: Was Kayak Up a Creek With It’s ‘Stairlift’ ad? first appeared on SEONewsWire.net.]]>We all see humorous commercials all the time, meant to drive home a particular point. Sometimes the commercial is a bit “over-the-top” or extreme, in that in no common-sensical way can be believable in the sense of human dignity. Or indignity, if you will.
But when it comes to taking care of elder parents or grandparents, can a line be crossed when it comes to “over-the-top” depictions? Should something that may be viewed as “elder abuse” be fodder for the sake of advertising? When does dignity get trampled on, and when does humor prevail when the tongue is implanted firmly in the cheek?
Recently, the travel website KAYAK.com unveiled a 30-second commercial on television and its YouTube page that got a lot of attention in Canada – so much so that the country’s governing body of advertising standards cited the company due to several complaints about its “stairlift” ad, which can be seen and described here.
In short, while the commercial can be seen as humorous in some circles because of its outlandishness, there were some among our northern neighbors who complained that the commercial seemed to show “elder abuse,” and that was no laughing matter. With the finding by the Canadian ad standards agency, KAYAK gave in to the pressure and removed the ad from its YouTube channel and from television.
The debate over the commercial does lead to a question about how to best care for an elderly family member, and what could constitute abuse. At the heart, was due diligence to care for this family member in the commercial achieved with the installation of the stairlift? Taking care of an elderly family member does go beyond just legal issues; it goes to quality-of-life issues as well.
After looking at the commercial, what do you think? Is it depicting “elder abuse,” or do you think it is just an over-the-top joke and people need to develop a sense of humor? We are not here to say whether this commercial is funny or disgusting, but we do want to use this as an example of the importance of elder care and how the charge of “elder abuse” can be very serious – just a serious as child abuse. We should always look to take care of our loved ones who may not be able to care for themselves. Whether it is installing a stairlift in your home (and not for you to use!), putting him or her in a proper care facility and/or making sure the estate is up to date with health-care directives or powers of attorney.
And if you are in Michigan, and especially around the Brighton area, it behooves you to sit with a good estate planning attorney to get some advice not just about legal matters but also about how to make the best life for your elder family members so their last days are happy and harmonious. There is no need to be left up a creek without a paddle. So to speak.
The post Elder Abuse: Was Kayak Up a Creek With It’s ‘Stairlift’ ad? appeared first on The Elder Care Firm.
The post Elder Abuse: Was Kayak Up a Creek With It’s ‘Stairlift’ ad? first appeared on SEONewsWire.net.]]>