So you know that you plan to be in business for a long time. You have that mapped out in your goals for the future, right? You have one of the greatest chances – ever – to market your insurance agency to thousands of receptive potential customers. You have developed your character, attitude and communication skills to make the most of building your business. You know it’s not just about marketing insurance “policies” but about marketing the benefits of insurance.
Building your brand has never been easier with access to social media, a dynamite website, videos, stellar FAQs, timely and interesting news releases and articles and your personal presence to assure people you are the agent to deal with when they need insurance.
As things stand today, many people lean toward unsurance – not being insured because they think it is not worth the expense. This is a prevalent myth in health care and those without insurance find out the hard way that unsurance means huge medical bills when they need medical care. Or they find out that a recently deceased family member did not have final expense insurance and they must foot the large bill to hold a funeral and take care of burial.
Simply put, if you have the right tools to do online marketing the way it needs to be done, give it your best shot and watch the customers convert.