This doesn’t necessarily mean be creative with your insurance policies, because that is often not possible. A contract is a contract. However, that does not mean you need to be bland and boring about selling, educating and promoting your product.
There are a lot of great insurance policies out there that cover a variety of needs that many people don’t know exist such as final expense insurance and the amazingly flexible choices when choosing term insurance or other forms of life or health insurance. It’s a fact. Marketing insurance is not the way it used to be.
Aside from no longer knocking on doors, there is a remarkable opportunity to present insurance pros (yes, and cons) to potential customers by customizing a 3D presentation. Something that makes the learning component for your customers come alive and makes educating them about why insurance is essential fun.
Sure, they are likely going to need to part with cash at some point to get that policy, but if it is presented in such a way as to show them how it does offer benefits they may not have thought about, it is cash happily parted with for their protection.
Creativity and an unique approach to selling often garners many more customers than you thought were possible.