Use of the long-form publishing platform on LinkedIn is one of the best ways to showcase your expertise and experience in the insurance industry. Make the article interesting, thought provoking, entertaining and filled with insider tips and tactics. You do not need to focus on what your products are, as readers will rightfully assume you sell insurance.
You want those who read your material to know you are intimately familiar with the ins and outs of buying insurance, know how to find what people need without a hassle, understand the latest changes in the industry and are customer service oriented to the nth degree.
In short, by sharing your knowledge you are demonstrating to others that you are an expert, don’t toot your own horn, know how to make complicated policies and concepts easy to understand and are dedicated to making sure clients and potential customers get what they need, when they need it.