Health insurance companies across the country are going to be raising their rates substantially and consumers, especially those with little or no subsidies, will be seriously considering their alternatives.
The Wall Street Journal reported today that multiple insurers across the country have requested rate increases ranging from 8.2% to 65.2%. While those requests will most likely be pushed down by regulators, consumers will be faced with significant increases this fall.
Why Is This Important to You?
- Consumers will be seriously searching for alternatives when they see the increases
- Many will drop their expensive exchange plans
- Consumers will be open to hearing about alternatives
- Consumers priced out of the exchange market have an established budget to buy health insurance, and will take your offerings seriously
- Consumers who stay in the market will most likely be buying plans with much higher out of pocket costs, increased copays, and deductibles and they will be very open to ancillary products like accident, critical illness and metal gap plans.
- Consumers will be seriously searching for alternatives when they see the increases
- Many will drop their expensive exchange plans
- Consumers will be open to hearing about alternatives
- Consumers priced out of the exchange market have an established budget to buy health insurance, and will take your offerings seriously
- Consumers who stay in the market will most likely be buying plans with much higher out of pocket costs, increased copays, and deductibles and they will be very open to ancillary products like accident, critical illness and metal gap plans.
Right now is the time to start planning your strategy for open enrollment. Having a game plan in place now for the impact of these rate increases this fall will
