Selling insurance is not just about having a good product to offer. It is about who you are and how you come across to others. In other words, are you personable? Can potential clients relate to you? Like you? Want to buy from you? Do they feel like they know enough about you?
If you are be wondering why it is important that people like you before they buy from you, you are forgetting that you would not buy something you wanted from someone you don’t like or trust, either. You would go get that same product or policy from someone else.
The fact is that doing business these days is as much about liking the sales agent as it is about getting a necessary product. In fact, those two things are inseparable from one another. If you forget that, you may find your business is not doing as well as it could. There is a good reason various communication platforms use the term “social.” Make building relationships with people your number one priority and even if your contact with customers is mainly online, it can make a big difference to occasionally pick up the phone and call someone personally.