Medicare Supplements are absolute gold for building an insurance agency, as the older demographic needs and wants the product.
There are a large number of agents out there that have issues with using lead generation companies and investing their hard-earned marketing dollars in buying leads. Those same cautious individuals end up watching the competition soar like an eagle when it comes to selling Medicare supplements.
“Why is the competition doing better than you are? They are buying exclusive Medicare supplement leads from benepath.net,” explains Clelland Green, RHU, CEO, benepath.net. “The fact is the Medicare supplement market is ripe for harvesting because the buyers in that demographic need what you are selling. It doesn’t get any easier than that.”
Selling insurance, no matter what kind, is not a walk in the park. Agents should always work their leads, even Medicare leads, with enthusiasm, drive, integrity and determination. The greying of America means there are millions of potential customers to approach with a much sought after health product, one that they need to be as healthy as possible.
The nation’s population is not the only thing aging. So is the Medicare program itself. Some predict it is going to run out of money by 2017. Others suggest it is likely to remain operating, but at a 20 percent less capacity. “That aside, and most such predictions like this need to be taken with a grain of salt,” adds Green. “Medicare supplements help fill the gaps left in health insurance coverage in the ‘original’ Medicare.”
Also referred to as Medigap, Medicare supplements give seniors a better, more complete plan to see them through their medical issues. This point, perfect for educating potential senior customers, may be used in discussion with Medicare supplement leads. Working this type of lead is not just about selling. It is also about education, assisting the client to choose what is the best coverage for their situation and about making someone’s life better.
“With all those points working in your favor, your business can and will grow by leaps and bounds. When you market what people want and need and do a good job of it, they convert. Don’t eschew buying from a lead generation company until you have actually tried it,” Green suggests. “The results will surprise you.”
Medicare supplement leads are a bit like the pot of gold at the end of the rainbow. “Believe in the process and product and reap the rewards,” says Green.
