Social media is a good communications vehicle, but don’t overuse it on your group insurance leads

Yes, it’s true. There is such a thing as “too much” social media interaction. 

Think TV commercials. If you’ve ever watched a great show on Hulu and had it interrupted every ten minutes with the same commercial, over and over, you know the true definition of irritation.

If you over-promote a product, your presence can become annoying and delete-worthy. Instead, make it a point to send your promotions to the right crowd in a timely manner. Avoid promoting Medicare supplement insurance to the 20-something crowd, for instance.

Pay attention to what and where you are marketing, and give your customers plenty of time between postings to respond to you.

Benepath is the leading provider of exclusive group health insurance leads. To learn more, visit or call 1-866-368-0377

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