Social media is one of the best tools you can use to keep ahead of the competition. By setting yourself apart on social profiles, you and your agency won’t become an “also eligible” entity when a person is considering insurance agents.
Get creative, and think along unusual lines to grab your audience’s attention. Humor is a good way to do that. So is making an offer potential clients can’t possibly refuse.
Gauge what motivates your followers, and speak to that motivation to capture their attention.
Surprise your followers with your scope of knowledge, and with information they had no idea could affect them. Give them a chance to ask you questions. You could start the ball rolling with your own Q&A. Use some of your own questions or questions others have asked you to populate your posts — funny, sad or happy, they all let potential buyers get to know you through human interaction.