There are a number of ways to generate your own exclusive life insurance leads, but ultimately, a lead generation company makes the most fiscal sense.
Even though radio and television advertising is popular, not everyone has the budget for a Super Bowl ad. Moreover, most such ads are designed to build long-term brand recognition, not to make instant sales.
Instead, invest your marketing dollars in exclusive life insurance leads that arrive in your inbox daily.
Exclusive leads may be more expensive, but they are worth the cost. These real-time leads involve potential clients who want information about your areas of speciality right away. If you make those leads a priority, your customer base will grow rapidly and steadily, ensuring repeat business on renewal — provided that you offer good customer service and reasonable prices.
It bears consideration. Buy slightly more expensive leads now and bank for the future, or buy shared leads and fight for every dollar you may earn competing with other agents.