Direct mail campaigns are still viable. It’s up to you to decide how effective they are for marketing.
There are a lot of ways to build your insurance business, and you may already be using them. Even if you are just starting out, you might have some great ideas on how to build a solid foundation for the future of your business. There are a lot of things to consider, not the least of which is how to garner Medicare supplement leads. The answer to that could fill a book, so we’ll just peek at two methods that work – direct mail campaigns and buying online leads from a reputable lead generation company.
Direct mail campaigns are still effective in today’s e-world, and particularly so when it comes to marketing to the older generation. Not everyone is tied to the computer all day and loves checking their email as many times as you might during the day. So, direct mail might work well for those seniors that still like to get mail from the U.S. Postal Service, delivered in their physical mail boxes. Just make sure the campaign is eye-catching and clear in its target message.
One major con in using direct mail campaigns is that chances are your competition may also be using them, and by the time all is said and done, the nation’s seniors have a mailbox full of flyers about Medicare supplements. From your point-of-view, it’s good information. From their point-of-view, it’s just another flyer trying to sell them something. Often, when working Medicare supplement leads it is best to be able to touch base with the actual party that requested the information. That means sourcing your leads from a respected lead generation company is your best bet to earn the kind of income you want.
Why not try a combination of direct mail and direct calling? That way you can test the waters and see which method brings you more business. Just a couple of things to keep in mind if you do move forward with direct mail. First of all, it is absolutely critical to choose targets that need and want your services, so don’t use just any old direct mail list. Go for quality leads and be picky about your demographics. Every smart decision counts.
This same observation is applicable when you choose to buy Medicare supplement leads online. Choose your demographics carefully and choose your “geographics” just as carefully. In other words, if you know a certain area of your city, or state, has a higher concentration of seniors, laser focus on that area. You get the idea. Know your product, focus your campaign, provide good customer service, work your leads and success is just around the corner.
Clelland Green is with Benepath.net, a leader in providing health insurance leads. Benepath provides agents with exclusive health insurance leads and Medicare leads in just a few mouse clicks. To learn more, visit http://www.benepath.net.
